In 2020, the total output value of China's toy and baby products industry will reach 900 billion yuan.
Faced with today's complex and ever-changing business environment, the baby products industry is facing an upgrade and transformation from upstream producers, brand owners, intermediate agents, and downstream retailers.
The arrival of the "two-child era" has made the pregnancy and baby products industry a new development. The pregnant and baby products industry is an emerging industry and a subdivided emerging market. Driven the rapid development of China's toy and baby products industry, and achieved remarkable results.
According to statistics, in 2016, about one-third of households with infants and young children in cities in China purchased toys of 1,000-1,500 yuan and baby-resistant goods of 2000-4000 yuan. However, at present, China's toys and baby products industry opportunities and challenges coexist, to achieve sustainable and healthy development of the industry, the need for industrial transformation and upgrading.
For a long time, the Chinese toy industry has always been regarded as a typical industry of processing trade. However, with the improvement of the brand awareness of enterprises in recent years, the Chinese toy industry is obviously no longer based on processing trade.
According to the forward-looking report, China's baby products industry market demand forecast and investment analysis report, by 2020, the total output value of China's toy and baby products industry will reach 900 billion yuan, occupying a dominant position in the international market share. At the same time, in order to realize the history of the whole industry from the manufacturing power to the manufacturing power.
At present, the Internet, the second yuan, the new policies of the industry, new elements and so on have brought new impacts. The pregnant and baby products industry is experiencing a new turning point and is moving towards the transition era of industry reshuffle.
In the next few years, with the implementation of the two-child policy, there will be more and more "post-80s" and "post-90s" in China. Brand, new product, high-end, personalized, customized and humanized, become the "keywords" of related consumption, which will bring new market opportunities and power for product upgrading in the toy and baby products industry in China and the world.
At present, China's baby products industry faces four major problems:
First, the ability to innovate is insufficient. The invention patents in the toy and baby products industry accounted for less than 5% of the total number of patents.
Second, the brand advantage is relatively weak, and there are not many independent brands.
Third, the refined production is relatively lacking.
Fourth, it is more difficult to export to domestic sales. There are many export-oriented enterprises and the export market is weak.
Faced with today's complex and ever-changing business environment, the baby products industry is facing an upgrade and transformation from upstream producers, brand owners, intermediate agents, and downstream retailers. To solve the dilemma of the development of the industry, we also need to keep pace with the times and continue to innovate.
Source: Forward-looking industry research
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