The combination and rapid advancement of artificial intelligence and family scenes, as well as the upgrading of consumer spending habits, make smart product consumption a major trend. With the fierce competition in the market, the intelligent hardware market has been vertically segmented, and mainstream companies have begun to seek small breakouts. On the other hand, the new generation of young parents attaches great importance to early education and promotes the continuous outbreak of preschool track. “Content†and “Enlightenment†have become the key words, and the related intelligent hardware requirements have also been confirmed, mainly parent-child interaction, English enlightenment, family The products of early education have increased rapidly, such as the fire rabbit intelligent story machine, the cow listening to children's intelligent smoking machine and other products have received good market response in the past two years.
Smart hardware + early education opportunities are highlighted, and more and more technology companies are really committed to solving the problem of users needing high-frequency and valuable product development. Founded in 2017, it has been awarded the Evergreen Pre-A round of investment, and is positioned as a start-up education technology company “Zi Le Technologyâ€, which provides a complete set of artificial intelligence learning solutions for children's education. It also launched an enlightenment learning product at the beginning of this year. Du Fu AI English learning machine. It is reported that as of March 26th, the total sales of the product on the first day of the market has exceeded 1 million, and it is ranked first in the “Industry Hot Selling Business List†of Jingdong Educational Toys . Du Fu’s first official The debut showed an amazing market explosiveness.
Focus on the "English Learning" + "Early Learning Companion" in the family scene of 0-7 years old, and the highlights of Du Fu's 6 highlights
The content requirements of parent-child services require a high degree of matching between hardware and scenarios. For preschool children to teach early scenes at home, the user's needs are not only to satisfy the function, but also to make the product's touch and perception have a trace, to meet the interesting needs, and to let the parents really feel the guidance of the product for the children's enlightenment education. And promotion.
This is the first children's intelligent learning product "Du Fu AI Learning Machine" launched by Zile Technology. It is a collection of preschool children aged 0-7 years old who provide "English learning + early education companionship" in the family scene. Speaker + Enlightenment English + story machine terminal education equipment. Why can you achieve such a brilliant result once you are in the market?
1) In essence, technology should promote education to become more and more human
Intelligent hardware should be the intelligent interaction between people and hardware, which is the result of deepening human requirements, and the user experience of intelligent hardware itself should be complex and diverse. In addition, education is not born to be anti-human, and technology should make future education more and more human. For pre-school children, it is unscientific to learn according to the textbook. On the contrary, it is more important to create a language learning atmosphere and “ear-grinding†type of listening training for the children to experience in the accompanying play. The fun of learning, coupled with a professional systemic curriculum system, allows children to climb along the language recognition ladder in an ineffective educational environment.
Therefore, in the product kernel construction, Du Yushun should combine the needs of parent-child family users, combine traditional English teaching with AI technology, and create self-research through AI English teaching, intelligent voice dialogue, intelligent recommendation learning content, and professional children's English teaching and research team. Six highlights, such as English courses, intimate safety in design, and massive children's story resources, provide English learning solutions that are more scientific and intelligent and more in line with children's psychological development for preschool children aged 0-7 in China.
2) Du Fu intelligent + scientific + fun, refactoring at home companion early education
As a smart partner to accompany your child's growth, Du Fu's core function is three, that is, artificial intelligence speakers + touch screen + embedded self-made courses optimized for children, so that children can interact after awakening the speakers, from learning English to then Listen to the story and learn in an English-speaking environment step by step.
Specifically, Du Fu uses the AI ​​hardware + AI teacher + online self-study course system, using AI intelligent assessment and big data intelligent review to help children correct, practice and consolidate their learning in time. A core English enlightenment course product, Du Fu English Kingdom, is built into the hardware system. With the interactive design of voice and touch, children can follow the courseware for interactive learning. Du Fu provides voice assessment in real time. At the same time, with the parent-side WeChat small program, parents can know the learning track, content and learning effect of the child in real time.
In the course system, Du Fu independently developed the AI ​​English course, and invited the children's enlightenment language education Dajia Wang Qing (author of the UCLA University of Applied Linguistics, the best-selling book "Don't say you understand the English") as the chief education consultant. On the basis of “Language Accumulation and Preliminary Output Stage†and “Language Explosion Stageâ€, four grades are divided. L1 and L2 are simple words and phrases. L3 and L4 start from sentence patterns to English children's songs, and build children's science step by step. English learning system.
In addition, "accompaniment" is indispensable in early childhood education. Zile Technology uses the original cartoon character "Cuckoo" as a good teacher and friend to accompany the growth of the child. In addition to the companionship of the parents, a stupid cute and can chat with the children at any time. , on-demand stories, children's songs, idioms, picture books, etc., can also teach English smart play "Du Fu", so that children can feel more companionship of warmth and fun. For children's eye safety, Du Fu's built-in anti-Blu-ray eye protection chip also uses the iPhone-level high-definition touch screen, and also designed a sensor-based distance reminder device to protect the child's learning experience.
Intelligent hardware is bound to be the future direction, but a mature product needs to cross many gaps, including technology, industrial structure, user market, vendor maturity, etc. In this process, the professional team is the guarantee of all development. The reason why Du Fu stands out among many intelligent early education products is inseparable from the research and persistence of technology by its strong team lineup. It is reported that Du Le, founder and CTO of Zile Technology, is one of the former Baidu Open Cloud business leaders and the general manager of the original LeTV AI technology. The head of the teaching and research department is the ABC product director of New Oriental, and the hardware R&D director is the head of the original Jingdong smart speaker business. The person in charge of the supply chain is the director of the original Duowei and Mito mobile phone supply chain.
Back to the industry level, the key to judging whether a smart product can break the market lies in three places, whether the first application scenario exists, whether the second is high frequency demand, and the key is the value of the product to the user. How big is it. Through the deeply customized AI hardware + online course system, Du Fu provides educational and enterprising English learning solutions for preschool children. Once they have been on the market, they have achieved excellent results in millions of sales, which also explains the market and users. Recognition. With the maturity of the intelligent hardware supply chain and the better integration of the underlying sensing, identification, algorithms, cloud computing, artificial intelligence, speech recognition and other hardware products from the technical level, coupled with the huge demand of the parent-child early education market, the future Du Fu智能 Such intelligent early education products will have more room for explosion.
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