Financing Ali 15 billion, the top ten economic figures! Jiang Nanchun will give a public speech for toy baby companies for the first time
On March 29-30, the China Toys and Baby Products Association held the 11th Industry Conference in Taihu, Suzhou, and invited thousands of representatives from the government, experts, scholars, leading companies and media elites to gather together to interpret industrial policies. Publish annual reports, share practical experience, and build a high-level exchange platform for the industry to help enterprises improve their core competitiveness.
Jiang Nanchun, founder and chairman of Focus Media, will attend the conference as a guest speaker. Successfully attracted Alibaba's 15 billion yuan strategic share, and won the "2018 Top Ten Economic Persons", as the head of China's outdoor media industry billion-dollar leader, this is his first time attending the China Toys and Baby Products Industry Conference, sharing on the spot In the era of information dusting and media fragmentation, industry companies have seized the minds of users and ignited four styles of rapid rise of brands!
16 years of practical experience
4 big play to seize the user's mind
In the 16 years of Jiangnanchun's business, he has made Focus Media a market-oriented company with a lot of experience. At the same time, it has helped many emerging brands to achieve explosive growth and deep communication. In addition, he is the instructor of the Entrepreneurship of the Dark Horse Institute. Last year, he published his first work, "Keeping the Mind", systematically expounding the four major detonation styles of brands such as smuggling categories, occupying characteristics, focusing on business and opening new categories.
This year, the 11th Industry Conference focused on the theme of “Foreseeing 2019·Convergenceâ€, focusing on innovative marketing and brand building under the consumption upgrade. Mr. Jiang Nanchun will share the theme of precision marketing, product and brand differentiation in the era of big data, and how to build brand core competitiveness, and provide direction guidance for the development of industry enterprises.
Infiltrate the mainstream people in the city
Emerging brands successfully counterattack
At present, information dusting, media fragmentation, enterprise access to traffic, building brand costs become higher. However, relying on a strong marketing strategy to win the user's mental resources, there is an opportunity to establish a brand to occupy the market. Focus Media penetrated the life scenes of the mainstream people in the city and ripened a large number of brands to successfully counterattack. At present, the digital segmentation media that has been empowered by Alibaba has realized the accurate distribution and dissemination of channels.
It is understood that more than 5,400 brands choose Focus Media. "Machine used cars, there is no middleman to make a difference", "Hungry, don't call mom, is it hungry?", "The heart of the rent is selected from the like", these are strangers, and now the well-known brands, there are Focus Media behind Help. The red-hot Ruixun coffee is also relying on Focus Media, becoming a household name for one year and becoming the first brand of take-away coffee. It is believed that Jiang Nanchun's sharing of the theme of the China Association for the Games will bring more new inspiration to the toy baby products company.
Industry's highest specification conference
Member business decision makers only
Organized by the China Toys and Baby Products Association, the industry conference has high specifications, strong lineup, cutting-edge topics, novel ideas, and in-depth exchanges. It has been successfully held for ten sessions and has developed into the most authoritative, professional and valuable brand event in China! The scale of the conference is limited to the participation of decision-makers of member companies, including the leaders of the Toys and Baby Products Associations of all provinces and cities in the country, the decision-makers of production and sales in the industry, the top-level distributors of large-scale online and offline channels, and colleagues from authorized industries. .
The 11th Industry Conference focuses on global trends and leads China's intellectual and Chinese layout. The topics cover “Intelligent Brand Marketingâ€, “Extreme Product Creationâ€, “All-Channel Marketing Transformationâ€, “Scene Marketingâ€, “IP†And derivatives relationship, etc.
Not only an industry event
It is the accurate docking of the industrial ecosystem business.
The industry conference not only has keynote speeches, but also arranges a variety of exchange activities. Including the Taihu Lake one-hour walk, TJPA ecosystem. The TJPA ecosystem includes channel ecosystem, design ecosystem, and authoritative ecosystem. Through topic discussion and precise interaction, communication, communication and learning are realized.
It is worth mentioning that last year, the authoritative ecosystem introduced the brand authorization matchmaking meeting, which allowed the industry enterprises to directly collide with the IP copyright party and received favorable comments from the participating companies.
At present, the Chinese economy has entered a new normal, which is a good time for small and medium-sized brands to achieve counterattacks. Industry enterprises participating in the 11th industry conference will have the opportunity to jointly build a new model of business cooperation at a deeper level, and collide with new ideas for channel cooperation across borders and regions.
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