Toy companies authorized goods to break 100 million! Mattel, Lego, Hasbro, and Olympia are among the global licensors Top150
Recently, "License Global Magazine" released the "Top 150 Research Report of Global Licenses in 2018". Disney has ranked first in the retail sales of authorized products with $53 billion without any suspense in its huge IP content.
Although big-name licensees such as Disney, CBS and Warner Bros. still occupy the top position, well-known toy companies are rapidly emerging due to the creation of popular IP.
In the 2018 list of global licensors Top 150, Mattel, Lego, Hasbro, Spin Master and other international toy brands have also entered the list, Hasbro ranked 5th, authorized retail sales reached 7.1 billion US dollars; 33, authorized retail sales of 2 billion US dollars; Lego ranked 60th, authorized retail sales of 800 million US dollars; Spin Master ranked 145th, authorized retail sales of $ 855.8 million. Surprisingly, among the toy companies that entered the list this year, the Chinese company Aofei Entertainment is also ranked 81st, and the authorized retail sales amounted to 400 million US dollars.
The full list of Top150 global licensors in 2018 is as follows:
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