Six highlights of the 2018CTE China Toy Fair to create a feast for the industry

The annual CTE China Toy Fair will be held this year at the Shanghai New International Expo Center on October 16-18. As a large-scale toy industry trade event in Asia, CTE China Toys Show has been very eye-catching and has become the “must-edge” for overseas brands to open up China and even the Asian market. It has become an important part of national enterprises to enhance their competitiveness, show their brand strength and achieve effective promotion. battlefield". This year, CTE China Toy Fair will inherit the core advantages while creating a feast of the industry with six highlights!

Highlight 1: Converging the world's big names, both to introduce and to go out

With the acceleration of the process of world economic integration, the introduction of more brands around the world is an important means of expanding openness, promoting consumption, and upgrading science and technology. CTE China Toy Fair has established a communication platform for the toy industry. In the exhibitions over the years, LEGO, Barbie, Transformers, Fisher Price and other internationally renowned big names appeared one by one, and the world's brands are on the same stage. The international feast provides an important platform for international brands to enter the Chinese market. At the same time, CTE China Toys Fair introduced the "big-name advantage", but also provided a new reference for the national enterprises, providing a reference for the national brand "going out".

Highlight 2: Focus on shaping the brand image to increase awareness and occupy the market

As an effective “intercommunication platform”, CTE China Toys Fair has attracted the attention of enterprises in major producing areas in China over the years. In particular, the favorable policies and the empowerment of the national enterprises have injected new impetus into the self-improvement of the national enterprises and the economic development of the producing areas. At present, more and more toy companies are beginning to take the road of branding and specialization, while the CTE China Toy Fair takes on a platform for national enterprises to compete and show their own characteristics. At the CTE China Toy Fair, all major national enterprises such as Aofei, Longchang and Xingyue have achieved good brand awareness and laid a good foundation for further market share.

Highlight 3: Exhibit range coverage to build a one-stop procurement platform

What is effective communication? It is not only the convergence of brand advantages, but also the comprehensive release of “worry”. CTE China Toys Fair has a "full coverage" collection of various channels in the range of exhibits, including soft toys and dolls, educational toys and games, baby toys, wood, bamboo, hobby toys, outdoor and sporting goods. , electronic and remote control toys, models and dolls, smart toys, party supplies, pet toys, gifts and crafts, children's riding, festivals, equipment materials and packaging, accessories, also covers a full range of testing and certification services, design services In order to create a new one-stop sourcing platform from product categories to product services, it provides a more efficient interactive marketing environment for exhibitors and buyers.

Highlight 4: Focus on the power segmentation channel to improve marketing effectiveness

Compared to small and regional exhibitions, CTE China Toys Fair is experienced in segmentation channels. Last year, CTE China Toys Fair opened its first export-oriented area, opening up the door to global procurement for high-quality export enterprises with its distinctive marketing concept, which not only attracted more overseas buyers, but also for enterprises in the international market. A new communication channel has been constructed, which has greatly improved the sales performance of import and export. This year, CTE China Toys Fair will also increase the service level of the market. With the “Special Zone Display” as a new highlight, further subdivide the toy categories, comprehensively improve product sales efficiency, and promote efficient competition in the market with professional service level. .

Highlight 5: Build a professional platform to create a social exchange feast

For exhibitors, order volume and channel expansion are the primary objectives of the exhibition, and the discussion of the industry outlet is also the core of the exhibition. As a feast of industry communication, CTE China Toy Fair will hire industry experts to provide customized and exclusive services. The Super 10 special procurement meeting will be held simultaneously, which not only realizes one-on-one precision negotiation, but also helps users to achieve early matching and further complete orders. In addition, the International Sourcing Matchmaking Conference will be launched for star-rated suppliers to further help enterprises to expand the quality market and enhance the influence of high-end channels under the advantages of higher quality and wider coverage.

Highlight 6: The scale of the exhibition expands and the influence of the platform continues to rise.

As a well-deserved feast of the industry, the CTE China Toy Fair continues to refresh its history. This year's exhibition area will exceed 220,000 square meters, and more than 2,400 exhibitors and more than 4,300 brands will participate in the exhibition. With more than 1,200 authorized IP addresses at home and abroad, it is expected that there will be more than 80,000 buyers from 130 countries around the world. It highlights the well-deserved strength of the CTE China Toy Fair and is a proof of the brand's sales! At that time, the 2018 CTE China Toy Fair will once again refresh the brand sales, with six core highlights to provide exhibitors with unlimited possibilities to further expand the market!

It is reported that participating in the 2018 CTE China Toy Fair, the company can enjoy a 15% discount on the deposit before May 31. For more details, apply for participation, seize the dominant resources, and obtain more business opportunities, you can log on to the official website of the exhibition and click on the Exhibitor Center to participate in the application.

Attachment: Introduction to CTE China Toy Fair

CTE China Toys Fair is a large-scale toy industry international trade docking event in Asia. It is famous all over the world for its “more international brands”, “concentration of production areas” and “complete categories”. CTE China Toys Fair has become the first choice for overseas brands to enter the Asian market, especially China. It is also Guangdong, Shenzhen, Shenzhen, Chenghai, Zhejiang Yunhe, Yongjia, Ningbo, Pinghu, Shandong Qingdao, Linyi, Jiangsu Baoying, Fujian Quanzhou and other domestic 20 Local governments and associations in large producing areas are highly recognized and focus on promoting an effective platform for producing brands. Nearly 100,000 professional buyers from more than 130 countries and regions around the world are highly appraised and must visit the exhibition every year.

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