I still remember that at the Nanjing show last year, the debut of riding plus was the topic of discussion. Based on the business model under the Internet model, through the Internet and mobile car shops, booking maintenance, assembly, maintenance, product sales and other main block operations, for the traditional car shop is a new experience.
The mobile car shop uses a large Mercedes-Benz Spencer as a "mother ship" to provide corresponding services according to the needs of the riders. For example, bicycles require professional assembly, maintenance, parts replacement, etc. It can even provide bikers with bicycle sales, and also provide the actual product that riders want. The greatest advantage of these facilities is that customers can be screened online and can be experienced offline without leaving home. This Mercedes-Benz car is equipped with a mobile generator, work area, clean area, fitting room, merchandise display area and storage area integrated in the Mercedes-Benz Spencer.
Previously, the bicycle industry has always been a traditional operating model, and the car shop is an essential link. With the rise of online e-commerce, the impact it has brought has caused more traditional car shops to fall into conflict. On the one hand, many car stores have also been able to get from e-commerce, but on the other hand, they have been affected by e-commerce. The impact. The ride at that time was an entry point, providing a very different way of operating and creating a mobile car shop. At the press conference last year, we also noticed a problem, that is, a mobile car shop converted from a large Mercedes-Benz Spencer RV must have a yellow card because of the driver's problem and the driver must hold a driver's license based on the above license. drive.
The conditions are very high. First, because the urban areas of large cities are restricted to the operation of yellow card vehicles, the second is that technicians who hold B drivers' licenses can be said to be very few. In order to promote mobile cars, they must remove these restrictions. After one year of operation, more and more feedback was received from the riders, and their second mobile car shop quietly appeared in this year's Asian show.
In the riding booth, Mercedes-Benz Spint’s remodeled mobile car shop is still a signboard, placed in the most prominent position, but in the area of ​​the experience area, a mobile car shop transformed from the Iveco model caused Our attention, blue card, C can be opened, this may be a better choice.
Like the previously used Mercedes-Benz Spencer RVs, the second Iveco model is still an exclusive supply agreement with the brand dealers directly across the dealers and refitting plants, which is 30% lower than the cost of self-purchase. In addition, the "Movement Motor Vehicle Manufacturing Enterprise and Product Bulletin" was obtained through the reporting system designated by the Ministry of Industry and Information Technology at the Rider-plus-Mobile store. The vehicle management office has registered special vehicles, and is on the same route as the ordinary vehicles. Each vehicle model of a mobile car shop adopts an integrated integrated control system: centralized monitoring of information on waterways, appliances, heating, and solar energy, and one-click control. Self-diagnosis circuit fault, automatic alarm. The circuit system is reliable, the integrated wiring harness of the vehicle, and the safety hazards brought by the modification of the wireless circuit.
Compared to the "tall" Mercedes-Benz Spencer RV, Iveco, which is more close to the people and blue card, and C can be opened, will be a better choice for many car shops. This will also be the partner of the city that was announced in the past. The best help from recruitment programs.
In the front of the article, we also mentioned the current problems faced by many physical stores, and the advantages and disadvantages of e-commerce are contradictory. However, the car shop is also undergoing transformation, providing consumers with more and more services. “New retail†has become a hot word, and the trend of e-commerce is irreversible, but professional technical services, Fitting, cycling training, even technical training for riding, and “race+tourism†model are becoming new in many car stores. Operation mode.
For example, the “race+tourism†we mentioned is an emerging model for many car stores. Car dealerships complete the registration of events, hotel arrangements, vehicle transportation services, and riders only need to reach their own destination. Like, pick up, stay one-stop service. At the end of the race, the car shop will return the well-maintained vehicle back to the rider's home. For riders, such services are both economical and convenient, and paying for a better experience, why not do it! And riding a mobile car shop can be a boost for many car shops. When you go out for cycling or technical training, you can bring very efficient services to your riders on the spot.
The operation mode of the new store under the “New Retail†will be an era of re-experience and providing quality services. More and more customers will also pay for it, and the second-generation urban mobile store that rides and adds may become a breakthrough. Point, become the help of the future car shop.
Low thresholds, low operating pressures, and improved management mechanisms for standardization of business management and many other highlights have made riding and riding a star of this year's Asian Bike Show. How much money will it take to become a partner in Jiacheng City? According to the selected models, the application fee is also different, according to the founder of the rider and Canadian said: Currently riding plus is carefully selected among the many applicants with strong urban operating partners in Chidomong, peers or enthusiasts can add the following QR code Clycleplus2017 A special person will be responsible for connecting and answering related matters concerning the city's operating partners.
City Operation Partner Q&A
Q1. What is New Mobile New Retail?
A: To meet consumer demand as a scenario, reconstruct and integrate the three elements of online, offline, and logistics, and use the disruptive business model driven by technology and mobile Internet.
Q2. What is the difference between a mobile store and a mobile store that you have modified?
A:Exclusive design and transformation: Riding plus with Mercedes-Benz Fujian, Nanjing Iveco, SAIC Datong and other brands reached a strategic cooperation, jointly established a mobile shop design and renovation research and development department, adhering to the design philosophy of caring convenience, the ultimate use of vehicle space, after rigorous Delivered after testing.
Integrated integrated control system: Centralized monitoring of vehicle water, electrical appliances, heating, solar energy, one-click control, self-diagnosis of circuit faults, automatic alarm, reliable circuit system, integrated wiring harness of the vehicle, and safety hazards brought by the modification of the wireless circuit.
Cost leadership: Direct purchases with distributors and conversion plants sign exclusive supply purchase agreements with brand owners, which is 30% lower than the cost of self-purchase.
Legally on the way: The “Movement Motor Vehicle Manufacturing Enterprise and Product Bulletin†was obtained through the reporting system designated by the Ministry of Industry and Information Technology in the mobile store and the mobile store. The vehicle management office has registered special vehicles. Like ordinary vehicles, it is legal to use.
Q3. Is the riding business model mature?
A: Through a one-year market operation in the Shanghai market, we have already installed five mobile stores in Shanghai to operate and serve members. The satisfaction of members is as high as 99.9%, the compound growth rate of monthly members is up to 21%, and the business model has gained market recognition and capital favor.
Q4. How can a partner profit? How are the benefits distributed?
A: The operating income of the city's operating partners in the four product systems of platform membership services, bicycle services, tourism events, and merchandise sales. Only a small amount of platform commissions are collected during the ride. All other business income is owned by the partners.
Q5. What is the SaaS service system?
A: Software-as-a-Service software-as-a-service, also called software operation, is a cloud application mode that provides software services based on the Internet. Riding and using SaaS service system solved: B2C online sales, ICIS mobile service, C2F online pre-order, CRM membership management, OTA activity release, WeChat public access, financial settlement, online customer service eight functions.
Q6. What areas do you have to choose for your location?
A: At present, only first-line hot riding cities are open, and other cities will be gradually opened (other areas please specify in the application).
Q7. Does partner have geographical protection?
A: Our regional partners all have geographical protection.
Regional partners: A one-time authorization from the headquarters for 3 or more stores permits, and regional partners can only open full-straight-run stores.
Q8. Can I become a city partner without bicycle industry experience?
A: Regional Operating Partner: It is preferred to have bicycle industry experience; however, it must be certified after graduating from Cycleplus University's training and certification; individuals do not require experience, but technicians in subordinate stores must have experience in the bicycle industry. And need to pass the training and certification of Cycleplus University before certifying.
Q9. After I become a partner, can I help you to train my employees?
A: The company has a complete Cycleplus university training system. It designs a series of junior, intermediate, and advanced courses for technicians, and teaches technicians step by step to familiarize themselves with various store affairs to ensure the quality of personnel and service quality.
Q10. How many employees are needed for a mobile shop?
A: Each mobile shop needs to have a certified technician (store manager).
Q11. If I already have bike shops/studios/clubs, are there application restrictions?
A: There is no limit at all. Can apply for regional partners, can also apply for a separate SaaS service system.
Q12. How much money should you prepare for opening a shop?
A: About 300,000 mobile stores in the city (including brand authorization, margin, vehicle transformation, market materials, SaaS service system, and personnel training).
Q13. Can partners provide vehicles for rides and modifications?
A: Rider Canada does not provide this service, but partners can apply for our SaaS service system separately.
What is the difference between Q14, Affiliate and Partner?
A: We are not an associate. The partners are responsible for the service operations, maintenance and sales of members in the local market. Product supply chain, market, and brand are all under the unified responsibility of the headquarters. Riding plus responsible and brand sign strategic cooperation framework. Commodity purchasing partners can deal directly with brands, and of course partners can also retain their purchasing supply chain advantages.
Q15. How long does it take to open a store from the application?
A: Overall, it takes about 2-4 months from the application to the opening of the store.
The process is as follows:
Partner Application - Partner Qualification (Yes / No) - Signing of Partner Agreement / Payment of Deposit - Mobile Store Manufacturing - Cycleplus University Qualification - Mobile Store Delivery / Putting into Operation.
Q16. I want to become a partner. Who should I contact?
A: If you have great enthusiasm and interest in joining a partner in Jiacheng City, please contact the staff working in Jiacheng City. City Operations Partner Micro Signal: Cycleplus2017
Q17. I am a brand dealer/distributor who has products or marketing activities that I want to cooperate with. What should I do?
A: We will receive more cooperation proposals. Please send your cooperation proposal to our corporate business cooperation email:
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