DAM and CTP

After the CTP technology was opened, the filmmaking domain no longer used film, only digital files. So many digital files are valuable assets that can be used. If there is no scientific management plan for such assets, it will become waste due to chaos. This is the origin, connotation and function of DAM (Digital Assets Management) digital asset management. It is also the new brother of the desktop publishing system and digital networked technology that have been applied in the printing field. In the future, the rise and fall of platemaking or printing companies will, to a large extent, be closely related to the degree of managing these digital assets for customers. The biggest advantage of DAM lies in cost savings, which can increase production efficiency and reduce costs significantly. It saves 46 hours of work per employee per year, and saves a lot of data for companies and enterprises that print basically the same content. Repeated labor and expenses. The researchers pointed out that with the continuous improvement of automation and the development of electronics, printing batches are shrinking and profitability is declining. Therefore, printing companies must optimize their production processes and expand related incidental services. DAM is one of them. DAM is a key organization for customized publishing, personalized variable information printing and web publishing. Publishers can contact the sales system online in different versions (including placing orders and inventory clearing information, etc.), thereby saving a large amount of sample time and costs; a platemaking or printing company can use it as an independent or derived part. New business growth point. The two approaches to establishing a DAM system are: a large customer (such as a large publisher or advertiser) invests in establishing a DAM system; another approach is invested by a large plate producer or the printing industry. Then the customers who enjoy it are charged decentralized.