But when you enter the hypermarket, the first thing that attracts the attention of consumers is the various piles that occupy the right place and the right place. For suppliers, everyone wants their products to be sold on the shelves. However, due to the limited number of piles, due to the pressure of competition, only good steel can be used on the blade. As we all know, not all goods in the store can be piled up, nor does it mean that as long as the suppliers are willing to spend money, they will be able to take the pile. On the issue of the pile, each store has its own management method. However, the change still does not deviate from the maximization of its interests. That is to say, in the heart of the store, in fact, each stack has its own arrangement and plan. When selecting goods, they often set the threshold for the purpose of maximizing profits. Then, as a supplier, if you want to put your own goods on the pile, you have to start by understanding the specific requirements of the store for the stack of goods. Which goods are easy to put on the shelves?
Paid stacking code
　　 Especially for those local hypermarkets, as long as you can afford the money, you can stack up the goods. Therefore, as long as you have prepared a pile of expenses that make the purchase feel considerable, you can easily get it. Moreover, these stores will arrange the schedules of the various stacks. If you want to pile up your head during a good promotion period, you will have to pay the deposit in advance. Signing a special exhibition contract with the store to avoid long night dreams. Moreover, for such paid stacking, suppliers must establish a strong sense of self-protection. In other words, it is necessary to determine the location, size, and duration of the stacking in written form, and incorporate some elements into the contract as much as possible to prevent its procurement personnel from becoming unilateral.
fashion
　　 Any store has a face concept, and hopes that the stack code of its own store can have a sense of fashion. Not only the products sold are novel, they are the trend goods in the market, but also hope that the layout of the stack can also have a certain modern and fashionable atmosphere. This aspect is based on competition considerations, and on the other hand, it is to better reflect the active atmosphere of the store. Imagine if there were some old faces in the store every day, and even the best products would be annoying. Consumers are the most happy and new, they need to constantly have new products to stimulate their attention.
Seasonal
　　 Any one store will choose which seasonal items to sell. And not like some department stores to engage in so-called off-season sales. Hypermarkets sell some mass goods, and mass goods are most about a seasonality. For example, in the winter store, the hand warmers will always be crowded with the crowds who come to buy. In the summer, a variety of mats and slippers will become popular items. Things are not new, and the reason they attract consumers' attention is because they have strong seasonal characteristics. Sometimes, the supplier does not need to spend much money, the merchant will also take the initiative to provide you with the heap. This is the truth. Because your product is a seasonal item of the season, you have a different treatment than other businesses. Therefore, at this time, suppliers must seize the opportunity!
Ultra low price
　　 Price will always be a primary concern for consumers. It is often seen in the store that housewives and grandmothers have long shots for the lowest-priced eggs in the city. For the store, the ultra-low price of this special product makes it easy for people to have a low-cost impression of the store. It is no wonder that the store will always come up with a variety of ultra-low-cost strategies to attract market popularity. Therefore, for suppliers, if you are able to provide an absolutely ultra-low-priced product to the store, the store will not only provide you with the stack; it will not even charge you any fees. Of course, the store will not be stupid enough to lose money. You must know that the ultra-low price itself is an advertising campaign, which is a form of cost investment. Because, you are telling people that I am the cheapest!
Large event goods
　　 Generally speaking, some demonstrations and sweepstakes in the store cannot be done alone, and must be combined with certain products to have a good effect. The purpose of the activity is, on the one hand, to promote the sale of goods; on the other hand, it will also pile up the goods. Ask for a good color in a hot atmosphere. So, for suppliers, if you can combine large-scale merchandise activities with the store, recommend your products to the hypermarket. As long as there is a certain advantage in price and the product is consistent with the theme of the event, it will be able to use this joint form to achieve a win-win goal.
Clearance (provisional goods)
　　 It is often encountered that some suppliers sell special sales at the store in order to eliminate critical commodities and some eliminated varieties. The price of such a temporary product can often be as cheap as unimaginable. Coupled with good brand influence in the company, it is often able to achieve good sales performance in the store. However, when doing the clearance of such goods, attention should be paid to the fullness of the goods. Otherwise, it will not only affect consumers' impression of the brand, but also will not have good sales performance. Therefore, in operation, it is a good way to choose these key commodities in one store for sale on the market. The advantage of the promotional price, not only will you gain the power to get the heap, but also attract the attention of consumers. In addition, when dealing with these critical products, we must pay attention to the time limit. Otherwise, these critical products are likely to become the products of the relevant departments.
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