Bicycle will be a sports and leisure lifestyle
It is understood that in Jiangcheng, Wuhan, it is not uncommon for consumers to buy bikes with a price of more than 10,000 yuan, and there are even more people who spend thousands of dollars to buy bicycles.
Who is actually spending such an expensive bicycle? What are these bicycles used for? What about the sales status of these "golden bicycles"?
Yesterday, the reporter visited Wuhan's high-end bicycle market.
Abandoned Mercedes-Benz BMW changed to ride two-wheeled vehicles -
70% "Golden Bike" bought by the owner
"On that day, I mentioned four bicycles at a time, and the most expensive one is more than 60,000 yuan." Yesterday, talking to reporters about the experience of buying a car, Zhang Zhiwu, who was in the Han steel business, was somewhat excited. After several years of luxury cars such as Mercedes Benz and BMW, they used to play bicycles on two wheels. Zhang Zhiwu thinks this is "more healthy."
He has been doing business for more than 20 years. He is busy negotiating and socializing every year. On this Spring Festival, Zhang Zhiwu had a rare relaxation with his family for more than ten days and he had a lot of conversations. In the end, the family’s unanimous opinion is: “We must live to have a little quality in the future†and more sports have become the consensus of the family. “Before I often saw people riding bikes in places like Donghu, it was very difficult to forget them after reading them.†Zhang Zhiwu told reporters that because there was always such a picture in his mind, he finally cherished the bicycle on the question of which sport to choose. .
In the last few days of the Spring Festival, he and his son soaked in several bicycle forums in Wuhan. On the day of the Lantern Festival, he went to a Xu Dong store for branded bicycles and took away four cars at a total price of more than 150,000 yuan. Zhang Zhiwu said that the 60,000 yuan top-grade car is left for its own use, with more than 40,000 yuan for the son and the other two for more than 10,000 yuan. He has to award the company two vice presidents.
"After talking about the work, maybe it was done while riding." On the first day of work, Zhang Zhiwu gave the car to two vice presidents and said half-jokingly.
“I hope to relax myself and experience different lifestyles,†Mr. Zhang told reporters. In fact, this kind of thinking is also influenced by the circle of friends. Many people around him are playing bicycles.
“70% of the premium cars are bought by the bosses.†The head of a “Golden Bike†Xudong store told reporters that they wanted to change their lifestyle.
Apart from the boss, another group buying high-end bicycles is a social elite group such as corporate executives and senior white-collar workers. According to the owner of a bicycle store in Optics Valley, many white-collar companies have chosen more than 5,000 yuan in bicycles. In the customers who sold for over 10,000 yuan, the buyers of this group accounted for 34%.
Enthusiasts expand from niche circles to Che Youhui -
Million bikes sold 16 vehicles a month
In fact, there are plenty of bosses who share the same ideas as Zhang Zhiwu. Well, how are these "golden" bicycles used? How different are the lives of the two rounds. "It's not the same." At the end of the phone, he was a mine owner in Suizhou, Mr. Liu. From the beginning of last year, he began riding life. A lot of amateur time, he was on the bike. "First, I bought a car and experienced a handful." Because there are friends playing with bicycles, last spring, Mr. Liu went out and played several times. Compared to sitting in a luxury off-road vehicle, Mr. Liu thinks cycling is really “fun†and feels fresh.
According to Mr. Liu, his life was mainly around the business, and his daily life was mainly a wine table, a table and a sauna. “You say mahjong, and you are tired of playing every day.†Mr. Liu said that one day, a friend’s emotion caused resonance, and he thought that he wanted to find some fresh “playâ€, so they chose “ Play car".
After that, several people often went together and rode a dozen kilometers and then found a farmhouse and eat some farm vegetables. Sometimes, they also went to remote areas. Without farmhouses, they found a farmer to cook for himself. After returning home and returning to earth, Mr. Liu and several friends persisted, and the team grew stronger.
According to a person in charge of a certain brand “Golden Bicycleâ€, only after the Spring Festival, the brand sold a total of 16 bicycles worth more than 10,000 yuan in the Wuhan market, and more than 1,000 bicycles cost more than 8,000 yuan. "There are fewer rural vehicles and fitness, but also can see the scenery. It really attracts several people." In this way, from riding for a while, to buying specialized equipment such as helmets and riding clothes, Mr. Liu becomes more professional. Last fall, he also increased his own horse from a scale of more than 5,000 yuan to more than 20,000 yuan.
In Wuhan, Fan Xiaolong, who is keen on cycling, is looking forward to another bike-related news. According to the planning of Wuhan City, the city will build 14 greenways within five years, with a total length of about 800 kilometers. “In the future, more people will ride bicycles.†Fan Xiaolong believes that bicycles will no longer be just vehicles. They will be more of a sport and leisure lifestyle.
Modified transmission system, regular maintenance -
Personality demand spawning bicycle 4S shop
The more expensive the cars are, the more expensive the owners of these noble cars are. "Sometimes, I still think I can refit the car's transmission system." Li Hao is a bicycle fancier. He has been a lawyer for five years. He usually has free time and is more "crazy" when he plays. Today, his bicycle is a brand car worth more than 40,000 yuan. After two years of fiddling, the appearance has changed.
Just after the completion of the year, Mr. Shi, who lives in Wuchang, sent the bicycle to a brand bicycle Hubei branch store. Mr. Shi said that his car did not malfunction, but it was only spring. There was more chance to go out for a bike ride. He came ahead of time to maintain a car that was dusty for two months.
In fact, according to the person in charge of the company, as cyclists are increasingly cherishing bicycles, like Mr. Shi, there are more and more customers who often need to maintain bicycles.
This is forming a market that is not small. After sales, modification, and providing various information services, it is becoming a profit point.
It is to see this business opportunity that Murida Bicycle Hubei Branch opened this “4S†store for top customers specifically in Xudong to provide similar after-sales services.
In this bicycle “4S shopâ€, not only bicycles are sold, but also responsible for the maintenance, maintenance, etc. in the later period. It fully emulates the concept of automobile management. The responsible person stated that their goal is to provide bicycle owners with “stars†like private car owners. Level of service." “Now most people who have bicycles are simply cleaning themselves at home. Some bicycles are rarely maintained once a year or even several years.†According to the person in charge of the store, the high-end bicycles can be sold for tens of thousands of yuan. Because of the use of a lot of special materials, it is necessary to have more than 10,000 yuan for a single frame, and a maximum of 18,000 yuan for a transmission. To extend its service life and ensure safety, daily maintenance is indispensable.
According to Mr. Gao, who is responsible for store sales, the introduction of the "4S" concept in bicycle sales has long been nothing new. This is a very common concept abroad.
Mr. Gao believes that the bicycle has now removed the identity of pure transportation, and it is more important to provide recreation and entertainment. In addition to being safe, cycling is the most important thing. This trend requires bicycle companies not only to buy cars, but more importantly to recommend a culture to cyclists.
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