The furniture enterprises in Chizhou, Anhui Province are mainly small and medium-sized enterprises, and most of them produce bamboo products, cabinets, furniture, mobile doors and other categories. Because there is no scale, brand awareness is not high, most furniture companies in Chizhou have not entered the national market; but in the Chizhou local market, these companies have a certain customer base, a wide network of contacts, so the business is not bad.
The owners of many furniture companies in Chizhou said that they also want to make the company bigger and stronger, but because of the reasons of capital, technology, products, etc., coupled with the current economic environment is not very good, so they are not daring to invest, or Focus on consolidating the local market. Due to the importance of thought, the method is right, and the measures are effective, in this year's industry off-season, Chizhou furniture enterprises have made the local market run smoothly.
Pay attention to the quality research market
Due to the small market in Chizhou, the information of enterprises and products is easy to spread. If the quality of products is not good enough, it is easy to be known by consumers through word of mouth, so that it is difficult for enterprises to establish themselves in the market. Therefore, Chizhou furniture companies attach great importance to product quality. For example, enterprises that produce cabinets, because the cabinets are daily necessities, the frequency of use is high, and it is easy to wear, especially some accessories. If the quality is not enough, it will bring endless troubles to consumers. Therefore, the cabinet enterprises in Chizhou start with the procurement of raw materials, and they are not used by the unqualified ones. They are strictly checked in the production process. After multi-layer quality inspection, the products are qualified before they are sold.
In addition, when the market is not good, the owners of Chizhou furniture enterprises often go out to participate in exhibitions and industry activities, understand market trends and the latest technology, introduce the fashion trends of the foreign market into the production of enterprises, and bring them to the local market. There are many new ideas.
Practice internal strength to resist risks
Chizhou furniture enterprises are mainly small and medium-sized enterprises, and their ability to withstand external risks is relatively insufficient. Purchasing, production, sales, and finance... No matter which problem occurs, enterprises may be in trouble and unable to extricate themselves. Therefore, it is very important for these companies to cultivate good internal strength. This mainly includes two aspects:
On the one hand, strengthen the internal management of enterprises, including production, supply, sales and management of people, finances and materials. Chizhou furniture enterprises learn more from the management experience of advanced enterprises in the field, introduce excellent management talents, and use advanced management technologies (such as ERP, etc.) to save costs, improve efficiency and market competitiveness.
On the other hand, increasing the product range and enriching its product line, like making a wooden door as a mobile door, can expand the sales market of the company and increase the possibility of profitability.
Do more publicity to raise awareness
Previously, some SMEs invested less in advertising because of limited funds. Now it is different, the market situation has changed, and even the best products need to be promoted and promoted, and establish a good image in the minds of consumers to enhance their visibility.
Nowadays, the awareness of Chizhou furniture companies has been significantly enhanced. They have promoted themselves through various channels and expanded their influence. For example, some enterprises cooperate with property companies in new buildings and promote them in the community; some enterprises choose more authoritative media to advertise, such as the Asia-Pacific media advertising DM local version, the effect is very good, and the price is appropriate; compared with traditional media, The new media represented by online media has the characteristics of communicating more real-time and younger audiences, and the cost is relatively low. Therefore, many companies that want to enhance their influence in a short period of time are keen on network promotion.
In any case, in the off-season of the industry, small and medium-sized furniture companies should respond flexibly, and improve their ability to withstand risks through internal and external repairs, so that enterprises can develop steadily.
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