How to Be the MVP of the Trade Show – 5 Ways to Boost Traffic

You put in hour after hour of careful planning your booth.

Your team comes up with a brilliant design for your station.

You log miles walking around at the trade show, networking with potential customers.

All for naught. Because there is no guarantee that you’ll be remembered once the show is over.

Unless… you choose the right promotional product and spread an effective marketing message.

Trade show traffic boosters

With a few innovative trade show techniques, you can drive more traffic to your booth, and leave a lasting impression with attendees. Here’s how:

1. Broadcast Your Event. Consider using Twitter and other social media tools, along with more traditional avenues like direct mail. Create a clever hashtag and encourage attendees to tweet about your booth, further helping to spread the word.
2. Hit The Right Targets. In your marketing copy, make sure you qualify your target to get good results. You don’t want every trade show attendee to visit your booth, but you do want hundreds of targeted attendees to stop by.
3. Use An Incentive. Inviting people to stop by your booth isn’t enough. You need to give them a reason why they should stop by, and what they’ll get from investing their time at your booth. Will you give away free food? A promo product? A custom USB flash drive?
4. Choose The Promotional Product Wisely. The item you select should be appropriate for your audience and include an effective marketing message.
5. Power It Up. If you’re a seasoned trade show marketer, you know how hard it is to find a place to power up your smartphone, iPad, or laptop. And it’s something every attendee struggles with. So be the answer, and create a docking station to attract traffic who will help spread the word about your booth or promo product.

These are just a few of the ways to get more traffic at your booth, so that your hard work and hours of tramping through the conference center get results. With the right broadcasting channels, good marketing copy, an incentive, a promotional product, and a power station, you’ll be giddy with the number of attendees that follow up after the show is over.

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