The author regards the "outer" of the whole outer packaging box and the gorgeous dragon on the front box as decorative theme symbols. The text is overprinted and interleaved in the multi-layered composition. The overall tone is mainly yellow, and the colors are bright and colorful. With the splendor of national culture, it has a strong visual appeal. Local culture will inevitably provide fresher and richer materials and sources for the creation of packaging design. Therefore, Chinese packaging must enter the international market to be accepted and recognized by a globalized society, and it is necessary to attach importance to people’s thoughts and emotions in the context of contemporary society. Spiritual pursuit, aesthetic taste, re-deconstruction of traditional culture. The Chinese nation has 5,000 years of cultural roots, from ceramics, carvings, silks, to calligraphy, paintings, dramas, folk arts, etc. These rich and valuable historical and cultural forms are inextricably linked to contemporary packaging design. This requires people. It absorbs nutrition from it, broadens the expression of packaging design, and innovates with modern aesthetics and creative ideas.
3 Packaging Ethical Consciousness Brings People, Products, and Environment into Harmony Nature In a highly developed human civilization, packaging design will ultimately come down to the basic ethical relationship between people and packaging products and their environment. Natural and harmonious, human needs are positioned to make people The relationship between products is based on a development model that meets the principles of ecological ethics. The establishment of packaging awareness of ethics, from people and products to the ecological environment, to restore the humanization of design, human nature, so as to maintain the integrity of people, products, and environmental systems, that is, to use a suitable packaging technology and design methods to create a "Product, people symbiotic" living environment. Therefore, humanized, ecological, biomimetic packaging design has become an important research object involved in packaging ethics.
Humanized packaging design is to achieve design innovation by focusing on people's needs. The essence of the concept of humanistic design is to grasp a rational approach to the design direction at a high level of human nature, and to coordinate the deep-seated problems involved in product development, humanizing the human-centered issue. Considering the design dimension, there are layers. We must consider the person as a society and the person as a group. At the same time, consider the person as an individual. The anti-human sexual behavior designed in the era of handicraft has caused the supply and demand chain in human survival. Imbalance, the conflict between cultural elements. Packaging design arises from the relationship between people and things, and involves people and technology, industry, life, culture, and the environment. Its purpose is to rely on technology to push human life to endless peaks. The requirements of the society and the requirements of the designers to achieve self-realization are the prerequisites for designing human nature. The factors that most closely relate to people are mainly manifested in three aspects, namely physiological needs, psychological needs, and intellectual needs.
a. Physiological requirements and packaging function design. The requirements of modern people for packaging functions have prompted the emergence of new functional products. The functional design of packaging should be based on the physiological needs of transportation, storage and use, and strive to achieve the unity of convenience and science, and in line with the corresponding values. The packaging design that meets the basic needs such as safety and convenience of commodity circulation is the redesign of the human system itself;
b. Mental needs and packaging of emotional design. The research results of design psychology show that people fully consider people's capabilities in terms of psychological feelings and information reception requirements for packaging products, such as visual and tactile aspects, “from people’s product perception (people’s direct sensory experience with products), products Cognition (people's information processing and processing of products) and product attitudes (people's likes and dislikes of products) manifest themselves in "[1]. The relationship between people and products is decided by the way of information transmission, and people's behavior is affected by emotion, will and intelligence, so modern design pays great attention to the psychological communication of packaging product design to people, such as the pursuit of design. The fun and humorous attitude, and through the color, shape, detail and form of aesthetics to make people feel friendly and humorous and lovely products, to achieve the effect of refined and popular;
c. Smart demand and packaging technology design. The trend of digitization and networking led by the information revolution has penetrated into all aspects of the commodity world. People really feel the harmonious coexistence between the development, popularization and human needs of high technology. Modern packaging not only enables organic modeling to have a life language, but also provides a new use behavior and operation method for humans through the design of technology. The need for intellectuality has the significance of pioneering wisdom and intelligence. “Intelligent demands generally include people’s ability to improve intelligence, problem solving, efficiency, and speedâ€[2]. For example, the symbolic language system in modern design is widely used in the packaging design of production, tools and daily necessities, which improves the efficiency, simplicity, and reliability of information transfer. At the same time, it also meets people's intellectual needs.
The concept of eco-packaging design reflects people's instinctive cherishing of life and reflects the human's responsibility for self-survival environment. Pay attention to the integration of packaging design and social ecology, eliminate conflicts between foreign cultures and local cultures, and realize the harmonious coexistence between man and nature. First, the ecological nature of packaging design must pay full attention to the importance of environmental protection in the use of products and eliminate environmental pollution and pollution caused by unreasonable designs. Choose to use materials that are easily degraded in the natural environment and materials that change hands. Second, packaging design cannot jeopardize users' personal safety and normal ecological order. Therefore, it is impossible to reduce or reduce the use of any packaging materials, adhesives, printing inks, and other packaging accessories with toxic and side effects. Third, packaging design should consider energy conservation. As global resources are becoming increasingly deficient, any human behavior should consider saving energy and resources. Packaging design should be based on the reduction of materials and the use of recycled, renewable materials. The sound development of human society and environmental ecological processes.
Biomimetic packaging design is based on high technology as a means to apply the special laws and eco-esthetics rules of the symbiotic reproduction of certain external structures, internal structures and natural environments of the biosphere to the design, so that the packaging products have biological structure, function and form. The characteristics of diversity, in order to achieve the purpose of integration of man and nature. The singularity of the bionic form enriches the formal language of packaging design, the rich organic structure of numerous organic life (animals and plants), the multidimensional hierarchies of rented graphic organization and their survival methods, body language, and balance ability.姨 morphological design provides new design methods and beauty creation rules. The emotional characteristics of communicating with people in the organism will give people new insights.
The packaging design is the art in the field of commodity circulation, the cultural care of packaging design, the return of localization, the discourse symbol of the design ethics concept, and the popular trend of thought is closely related. In the new century, the identification of culture makes people see The above trend is not only a popular banner, but also a direction that should be more deeply understood and promoted.
[ references]
[1] Li Binbin. Design Psychology [M]. Beijing: China Light Industry Press, 2001.
[2] Full call. Industrial Design Methodology [M]. Beijing: Beijing Institute of Technology Press, 1993.