How to adapt to print quality requirements to buy paper

As we all know, paper is the first of the five major elements of printing, and its importance is self-evident. With the development of the times, customers have higher and higher requirements for the quality of printed matter, and personalization has become stronger. Selecting appropriate printing materials has become more important for ensuring the quality and cost of printed products.

In spite of this, in the process of selecting printing materials, the factors to be considered are indeed so numerous that in production, quality problems such as the poor quality of the paper requested by the customer and the inability to deliver on schedule are often encountered. Conflicts and disputes between customers and agents, customers and printers, agents and printers.

For customers who print printed materials, learning and understanding some basic knowledge about paper is necessary and very helpful. When we choose the paper, most of them are determined according to the purpose and performance of the printed product. Like some high-tech products, we have to show more of its luxury and elegance, so we should use its performance. Considering the glossiness, it is recommended to choose coated paper, because the surface of the coated paper is coated and smoothed, has a certain degree of whiteness and smoothness, and has a certain degree of gloss. From its performance effect, single copper can be selected. ) or double copper (double-sided); if we say that our products are high-end gifts, we mostly use plate paper or cardboard as the substrate, and then we choose the coating or film according to the content of the product, according to the size of the product. Decide whether or not to wear a watch, etc. From the above examples, we can simply summarize the factors that we need to consider when choosing paper: paper material (soft and hard and basis weight), surface smoothness, whiteness, tightness, product use, Paper costs, performance effects and more. When customers have mastered this knowledge, they can give useful advice to the designers of the printed matter. In practice, customers can contact the paper manufacturer's agent directly, and they can also ask them for a complete copy of the paper they provide. This sample can be reserved for future reference. Obviously, customers should contact multiple agents for the simple reason that different agents often represent different paper manufacturers and prices will vary. In the process of negotiating with the agent, you should clearly indicate the type of paper you want to use, such as copperplate paper, there are double copper, single copper, snow copper, mirror double copper and so on.

Here is a good suggestion for the majority of paper-purchasing customers. You can classify the samples you obtain from the agents into paper manufacturers, and then classify them into paper types, such as coated paper and non-coated paper. Writing papers, office papers, etc. The establishment of such an archive will help you choose the right type of paper for printing in the future, and it will be possible to add new varieties in the future, which is very convenient and practical.

Nowadays, science and technology are developing faster and faster, and new products are emerging. In order to keep up with the pace of the information age, network resources are particularly important. Nowadays, most manufacturers of printing papers have their own websites, where they have a lot of information about them and their products, and they often provide email services to report to users about their new products. Printing customers can register on the websites of these companies, so that you will be informed of the latest news on paper in a timely manner. Some manufacturers will send you paper samples and printing samples to you so that you can choose more effectively later. The product you need.

The next point is also worthy of everyone's attention. Sometimes, some clever changes in print paper can often bring surprisingly good results. In 2001, a business magazine in the United States issued four laser paper covers. The version of the magazine created the highest current sales volume for the magazine for 47 years. So, when you think that making such a change can bring benefits to your customers, negotiate with the printer or paper agent with the customer's consent. They will generally try to print for you at the next printing. a small part. Because the same printers, inks, and plates are used, the difference in printing effects can be seen on the spot just because of different substrates, so that it can be initially determined whether this change is beneficial.

Finally, let's talk a little bit. With the progress of economic globalization, transnational business operations are no longer an issue. If you also have such business, then it is best to attach printing proofs and make sure that you buy in the other party. The right to accept or reject in the case of printing paper you need. (Feng Siyi Liu Binqiang)

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