In the beginning of this century, the printing industry was divided into prepress, printing, and postpress. With the development of new technologies and the continuous improvement of user requirements, the steps between prepress and printing have gradually decreased, and the boundaries have become increasingly blurred. The two technologies for this transformation are direct platemaking and digital printing. Because of the network data transmission, a whole new world was opened up for digital prepress and digital printing.
Digital technology has played a significant role in the development of the printing industry. It has drastically shortened the printing cycle, reduced manual operations, improved product quality, and increased the degree of automation. These changes have driven printers to provide customers with a full-cycle, shorter cycle and lower prices.
Large printing companies with strong capital have begun to use digital technology, first R&D mode, and then gradually expand to various operating areas. Medium-scale printing companies invest in new technologies rely on two aspects: capital and technology. For these companies, the price of CTP is quite high, and they usually consider investing in traditional printing presses first. In terms of technology, it is easier for the printing department of the prepress department to grasp the front-end technologies such as CTP, FM network and high-fidelity color. Small print companies can invest in polyester version of the CTP system. This type of system uses the original laser imagesetter and workflow. The market strategy for these small print companies is to produce short-duration monochrome, spot, and four-color prints. .
Invest in new technologies, opportunities and challenges coexist. To succeed, it is necessary to understand the technology, meet the requirements of users and markets, and maintain competitiveness. The time for making an investment also needs to be accurate. You are too early to invest in new markets. If you invest too late, you lose your competitiveness. Once new technologies are invested, it is very important to play their role. It is necessary to train personnel of various departments to extend this training to all relevant departments and improve the integrity and dependence among departments. In addition to the production department, internal management and logistics departments should also understand how new technologies will affect their respective work. The company’s sales staff should be clear that the new technology will bring more benefits to customers, and can open up new markets.