In the packaging design, the reasonable exclusion of various factors is a sign of the gravure packaging designer's maturity, and it is also a skill that the gravure designer must take seriously and master. Including the use of color, plate making process, printing materials, bag making methods, etc. These factors make gravure package design different from other industrial designs such as book binding design and advertising poster design. Gravure packaging design, should follow the following principles: Innovation - gravure packaging design of the soul of gravure packaging collection of high-tech, materials, aesthetics, economics as a whole, in addition to protection products, convenient storage and transportation functions, it is important The purpose is to increase the competitiveness of the product and its appeal to consumers. Because of the many factors that restrict the design of gravure packaging, which affects the designer’s creativity, the original intention of design packaging needs continuous innovation and breakthrough. Packaging materials that are good at using the latest or unused packaging materials must be aligned with the product market to achieve the best packaging effect at the lowest cost.
Examples of successful use of new materials are a bowl of fragrant instant noodles, a change to traditional instant noodle materials, a bold breakthrough, and a reference to small food packaging design styles. Transparent inks are used to print on aluminized films. Bright colors become available on the market. The eye-catching focus of similar products has achieved good promotional effects in the market.
The rapid development of computer technology has provided designers with many new methods. The special effects of software can also bring unexpected effects to pattern design. Continuously breaking through the existing format in the layout and form to make packaging in a new face with similar products is a tireless pursuit of designers, bold innovation, cross-industry design style of other products, breakthrough "degree" is to measure the level of the designer Important standards.
At present, China's milk industry is developing rapidly. The packaging forms on the market are dazzling. If we use traditional patterns and primitive styles to design milk powder packaging, it will inevitably be different from the market trend and fail to achieve the purpose of promotion. Some designs do not have a good overall effect, but one part of the packaging pattern has become popular and it is also economical and practical to promote sales.
The key to gravure packaging design is to avoid multi-color overprinting. Most of the substrates used in gravure printing have large thermal expansion properties, which are subject to thermal deformation during high-speed printing, making printing overprinting more difficult. This avoids multi-colors as much as possible without affecting the design effect. Overprinting. Some materials have large flexibility and poor ink adhesion. For example, PE films and black-and-white films used in fresh milk products are not only designed to avoid multi-color overprinting, but also to be simple in design and avoid large-area filling.
Due to the material problem, the purple color obtained by the superposition of the blue ink and the magenta ink in the printing ink is generally dirty, and it is difficult to achieve the color effect expected by the customer, and the color quality accident is easily caused. If you want to print the ideal purple color, it is recommended that customers use pink ink for overlay, or print with spot colors. For the back-sealed bag, the front face should be properly sized according to the size of the finished product. Prevent the front face from being too small after the bag is formed. Also consider whether there is no seam between the upper and lower left and right sides, and whether the light spot position meets the cutting and bagging requirements. Whether there is a need for transparent or the same color to be connected between the finished product patterns is also a point to be noted in the gravure packaging design.
Relative to other printing processes, gravure packaging design, according to customer needs more cost savings printing is more expensive, because gravure printing plate costs high, designers must provide customers with a reasonable typesetting scheme according to customer needs. If the market for the designed product is promising and the product packaging is very large, we can advise the customer to arrange more unit patterns vertically and increase the circumference of the platen to increase the printing efficiency. If the designed product is in the stage of new marketing experiment in the sales process, customers are advised to use the special color printing to package the main colors, which can not only improve the packaging pattern and color brightness, but also reduce the main color tone of the package. The risk of unsalable sales (printing with spot colors can change the main tone of the package at any time depending on the market).
The design plan is the embodiment of the best combination between the designer and the customer's wishes. Therefore, the designer's communication with the customer is crucial in the design. Having a variety of communication skills is a required course for designers. Excellent designers can communicate well with any customer, and get inspiration from them, get inspiration, make the design and the customer's wishes to reach a consensus, design the best packaging boutique.
