2012 Shanghai Kitchen and Bath Show: Industrialization of Chinese Kitchen and Bath Culture
The 17th Shanghai Kitchen and Bath Show opened on May 23 at the Shanghai New International Expo Center. Numerous kitchen and bathroom brands and products from home and abroad are on the scene. This year's exhibition "foreign brand" and domestic national brands are still in the autumn. Attracting customers through different forms. The whole exhibition hall is rendered vivid and lively.
Kohler, American Standard, and Toto Pavilions are popular, and most of them are foreign customers. Most of them are based on smart products. The domestic national brands mainly get people's attention through different forms of activities, such as real people painting, changing faces, helping women, helping the stars and so on. Under the impact of the event, it also brought a lot of popularity to domestic national enterprises.
Looking at the situation of this year's exhibition, corporate activities are a bright spot. In order to attract more people to pay attention to their own showrooms, major bathroom companies have made moves. Of course, with the help of the event, it has also brought a lot of popularity to many companies.
At the time when foreign sanitary ware brands were confined to the hardcover houses in the first-tier cities, many domestic sanitary ware enterprises chose to take a detour, enter the fine decoration projects of second- and third-tier cities, or exert their efforts on public construction projects in second- and third-tier cities.
In order to be able to make breakthroughs in the engineering market, Yingjie Sanitary Ware and Jiumu Sanitary Ware have made breakthroughs in the engineering market. Currently, they are all aimed at public construction projects in second- and third-tier cities, such as hospitals, schools, government agencies, etc. Such projects are easier to break through.
There are also companies that choose the “curve to save the country†route. Taking Faenza sanitary ware as an example, in order to open up the engineering market, after knowing that Country Garden has signed a contracted sanitary strategic partner, it chose to cooperate with Country Garden on some small hardware components to win by participating in the project. More opportunities.
Wrigley Sanitary Ware signed a strategic cooperation agreement with Shenzhen Ruihe Decoration Engineering Co., Ltd. and Shenzhen Jianyi Decoration Design Engineering Co., Ltd. to enter the real estate hardcover engineering market by bypassing the home improvement industry.
Yin Hong believes that many domestic sanitary ware brands have been very good in product quality, and have a qualitative leap compared with previous years. The most important thing to do now is brand building. Of course, this still requires a process, but the domestic brand gradually "upper" has already begun to take shape.
Guo Weihai believes that in order to break through the domestic sanitary ware brands, in addition to the improvement of brand and product quality, the “class†that needs to be filled in the engineering market is customer service.
“The installation and after-sales of international brands are often done well. Domestic brands have been engaged in retail channels before, and their product installation and after-sales service are somewhat lagging behind. This is also an important reason for real estate developers to choose international brands.†Guo Yihai said.
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