Online shopping furniture has become a new wave of furniture industry development

In 2012, China's population is close to 1.4 billion. As the world's most populous country, China's furniture market is like a population growth, and its development is striding forward. According to the latest statistics, the annual per capita furniture consumption in China is 548 million US dollars, which is quite different from the annual per capita consumption of more than 300 US dollars in developed countries such as Germany and Italy. However, China still has huge consumption potential. With the improvement of people's living standards, the per capita furniture consumption level will gradually enter the consumption level of the middle and above developed countries. In this way, the total annual consumption will be more than 200 billion yuan, and the future furniture production is immeasurable.

While the Chinese furniture market is growing rapidly, it is also phasing out some furniture companies that are not suitable for development. From the beginning of 2011 to the present, with the large-scale "invasion" of imported furniture in China's furniture market, people's appreciation of furniture and the choice of furniture has become critical, and the furniture with beautiful appearance, high quality wood and value-added value is the first choice of many consumers. For small businesses, consumer demand is getting higher, furniture stores are also renting higher, and profits are lower. Some companies are busy withdrawing from the field, some are closing their doors, and some are struggling. Under the overall bright future of the furniture market, there are two embarrassing things. What happened to the furniture market?

First, there is a surplus of furniture stores, which exceeds demand. At present, large furniture stores continue to expand their construction sites, but the simplification of the marketing model has caused them to develop in a deformed manner. According to preliminary statistics of experts in the industry, China currently has more than 2,500 furniture stores with an area of ​​over 5,000 square meters, more than 900 with more than 10,000 square meters, more than 500 with more than 20,000 square meters, and more than 100 with more than 50,000 square meters. Furniture stores have become saturated, but consumer demand has not matched it. In addition, many large furniture stores bear the cost of decoration, operation, publicity, etc., and the sales of furniture are not going up. By the end of 2011, random rent increases seemed to be a common phenomenon, which made the furniture store, which was not optimistic in sales, even sprinkle salt.

Second, untrustworthy management has led to the demise of furniture stores. In recent years, China's furniture stores frequently appear "material door" events, many businesses use the fuzzy definition of the national standard "solid wood furniture" and consumers play word games. Some so-called solid wood furniture only has a layer of solid wood skin on the surface, and the inside is a hard shell and weed material, which seriously damages the rights and interests of consumers. Other merchants use the holiday to launch a promotional campaign, and the furniture, which is known as the original price, is now sold at a low price. After investigation, many furniture stores did not sell the corresponding furniture at the original price. For example, Nanjing B&Q, which had been raging last year, deceived consumers. Afterwards, Nanjing B&Q received a fine of 50,000 yuan. After this incident, Nanjing B&Q closed its doors.

Furniture market, online shopping trend

Recently, many friends around the reporter who are preparing to decorate are discussing the experience of online shopping furniture. I don’t know when consumers started to buy clothing, cosmetics, books and other commodities online. Nowadays, home appliances and furniture have also joined the trend of online shopping. .

According to the survey, with the popularity and rapid development of the Internet, consumers' consumption concepts and models are also undergoing tremendous changes in the subtleties. Online shopping has become another way for them to shop. In the online shopping furniture trading market, for consumers, buying furniture online means convenience, time saving, low price, etc. For the enterprise, online marketing furniture, saving inventory, saving furniture stores, no time Restrictions, no geographical restrictions, can also build a direct, positive interactive platform with consumers.

In the major forum areas, the reporter also found a large number of discussion posts. Many consumers said that they are very careful because the price of furniture itself is not comparable to that of ordinary goods and related to the health of their families. In this regard, the reporter also reminded consumers to pay attention to online shopping furniture. In addition to choosing a reliable trading platform and merchants, consumers should know the product information in detail when purchasing, and keep the chat records, related pictures and other information in case of problems. After the goods arrive at home, if they find problems such as damage and bumps, consumers have the right to file an objection or reject at the time of acceptance, and agree to install and after-sales service with the merchant at the time of purchase.