Italian style furniture Wen Shiquan: furniture sales against the trend of red
Founded in 1995, Yifeng Furniture enjoys a good reputation in the furniture market for environmentally friendly panels and quality services. Since its rise in 2005, it has quickly become a banner for domestic panel furniture. The industry has attributed the success of Italian style to the “real†style of doing things and the management method full of “human feelingsâ€.
The success of Yifeng Furniture is inextricably linked to its chairman, Wen Shiquan . Some people say that Wen Shiquan at work is "passionate and decisive", and Wen Shiquan, who is facing employees, is "humorous and cordial" and completely judges two people. The staff of Yifeng Furniture told the reporter that Wen Shiquan is the "everyone" of all Yifeng employees, and always has nothing to lose.
On June 1, 2012, the reporter met with Wen Shiquan at the Lanjingli Dazhong Temple Yifeng Furniture Store. After meeting, Wen Shiquan told reporters that "simple homes are always good." It was this short family of one hour. The reporter saw the other side of a corporate executive with more than 2,000 employees. It was this short one hour that the reporter was sent to the hospital by more than 10 Italian clerk. Smile is deeply infected.
Wen Shiquan, Chairman of Yifeng Furniture
"The happiness of employees is my happiness" and the clerk is at home.
The reporter roughly counted, there are more than 10 shopping guides in the store, but the name of each employee Wen Shiquan can be opened, and the situation of each employee's home is also clear.
"Zhou Lina, how is your body recently?", "Is your mother still okay?", "When are you getting married? When you get it, let me know, I will give you a big red envelope."
"Wang Yan, have you called your mom recently?", "How many bonuses did you get in May? Did you win the award?", "You are still young, you should have Children's Day today, happy holidays."
Looking at Wen Shiquan's cordial conversation with the staff, it is not like the dialogue between the boss and the staff, more like the love between relatives. The store manager Zhang Jie told reporters with a sincere smile, "Wen is always our heads, always fine."
The close relationship with the staff is also the most proud place for Wen Shiquan. Wen Shiquan told reporters that "all the old employees' names and mobile phone numbers can be remembered. However, in recent years, there are too many new employees and some can't remember it."
Why can a chairman with more than 2,000 employees be able to mingle with all employees? Wen Shiquan explained, "You love them, they can love you, they are all my loved ones. I don't want to do what the Italian style is, just want to make my business full of humanity, the happiness of employees is my happiness. I also If you don’t want to have tens of thousands of employees, it’s enough for more than 2,000.â€
The reporter learned that in addition to good care for employees, Wen Shiquan also rewarded outstanding employees. The store manager Zhang Jie revealed that in the second half of the year, Wen Shiquan will lead the excellent sales staff to travel to Japan during the “May 1st†event. Wen Shiquan told reporters that Yifeng Furniture encourages excellent employees in various ways every year. Tourism is only one aspect. At present, Hainan, Yunnan, Chengdu, Europe and other regions have left the footprints of excellent employees.
“We communicate online every day†Manage employees with mobile client
While chatting with employees, Wen Shiquan has been playing with his mobile phone. The reporter was very curious. When I looked closer, I found that Wen Shiquan was using a new chat tool to communicate with dealers and clerk in various regions.
It turns out that Wen Shiquan found that it is more convenient to use mobile phone client communication than mail and phone. Therefore, Wen Shiquan asked each employee to install the client in his mobile phone and establish multiple groups according to different needs. In this way, Yifeng people who are distributed in all parts of the country can communicate at any time and any place.
Wen Shiquan told reporters that only one person in any group has something to do, and everyone will work together to help him. "There is a dealer who said that the market is not good, everyone has their own opinions." At the same time, Wen Shiquan skillfully found the post he sent to reporters. "Adversity is God to help you eliminate competitors, you must know you." Don't be uncomfortable by others, don't tell others that you can't hold on, it can only let others gain the confidence to persist. Let the competitors look at your smiling face, lose confidence, and quit the game. Victory belongs to those who have patience. people". The reporter saw that this post is followed by countless inspiring words.
Wen Shiquan's management methods also deeply affected the employees below. The store manager Zhang Jie told reporters that the Dazhongsi Yifeng store has also established its own group, and the clerk will share the life of the group in the group every day.
Yifeng furniture sales against the trend of red
Reporter: Both said that the market was not good in the first half of this year. How about the Italian style?
Wen Shiquan: Show you the text messages of May sales sent by dealers around the world. Lao Wang completed 5 million, Chongqing 2.34 million, Harbin 2.46 million... 19 dealers' sales in May were very good.
Reporter: Why is the Italian wind selling so good?
Wen Shiquan: I think we are still good people, because we are all family, everyone is. We communicate every day. I am a good store manager in Beijing. We built WeChat group and managed it with WeChat.
I told them what we were doing. In the morning, I sent a WeChat to everyone. "Brothers, happy holidays, for the first, in order to overcome them, come on. So the brothers will create more glory in June, starting today."
In the past few days, a dealer said that the market is not good. I told him on WeChat that "the adversity is that God will help you eliminate competitors. You must know that you are not well received by others. You can’t do it anymore. Don't tell others that you can't hold on, it can only let others gain the confidence to persist. Let the competitors look at your smiling face, lose confidence, and quit the game. Victory belongs to those who have patience." When I finished it, all the dealers in the country saw it.
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