With the growth of the new generation of consumer groups with the post-80s as the main body, personalized consumer demand has become the mainstream of market consumption. Custom furniture is in line with the advocating personality of modern young people, showing the inevitable requirement of self-charm, winning modern Consumers are favored, so custom furniture is rapidly gaining popularity in the market, and demand is growing. According to the data, in the short term, custom furniture has occupied about 10% of the entire furniture market, and its development prospects are huge. Custom furniture suddenly became a blockbuster in the depressed furniture market, and it will surely ignite the resurgence of the stars in the industry.
There are also many hidden constraints behind the prosperity of the custom furniture industry: At present, the custom furniture industry is dominated by small enterprises, and the industry concentration is low; the products tend to be simple plagiarism and imitation, and the same is true for plagiarism and plagiarism. The brand is messy; the product quality is uneven; the comprehensive cost increases, the risk of the enterprise increases, and the vicious competition trend is more obvious.
Therefore, custom furniture companies must innovate product sales models, and widely use the Internet to achieve product sales and brand promotion channels. E-commerce can break through the weaknesses of many management, purchase models and marketing channels in traditional sales channels, and strengthen the advantages of instant, initiative and quickness of the Internet.
The current custom furniture is mainly small and medium-sized enterprises. Due to the “customizationâ€, it is impossible for the factory to implement large-scale assembly line production. This production mode makes it difficult for enterprises to grow bigger, form their own scale, and it is difficult to be in the industry. Form your own brand. By using a professional industry platform such as a customized furniture portal, it is possible to reduce the operating costs of enterprises, explore the valuable resources that enterprises need, expand sales channels, and leverage the advantages of rapid Internet communication to promote the establishment of corporate brand image and drive sales through brands. The strong development of e-commerce has driven the sales of customized furniture online, and the furniture consumption market is very large, providing a rich market space for enterprises. It is logical for enterprises to use online marketing. Network marketing plays a decisive role in the future development of enterprises. The role.
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Guangdong Danqing Printing Co., Ltd. , https://www.spoutpouchfactory.com