The soft furniture market is still in the brand integration period. Consumers are easy: heavy style, light material

At present, the market is full of all kinds of soft furniture . Consumers are delighted that there are many kinds of soft furnishings. The worry is that they can only choose according to the style and material of the product, and can't start from identifying the internal filling materials. According to industry insiders, the software furniture market is still in the period of brand integration, and the inability to monitor the quality of materials selection is a drawback of the current development of software furniture.

The software furniture market is still in the brand integration period

Although some of the software furniture brands have increased their sales in the summer, the mixed situation of the software furniture market has not changed much.

At present, the software furniture market is in a period of integration, the mix of fish and dragons, the brand is very chaotic, some small enterprises lack core competitiveness, technical and quality are not up to standard, and even no original design, the style is completely plagiarized. Based on this situation, consumers are easily caught in the wrong situation when purchasing software furniture.

Many well-known software furniture companies are also deeply worried about the current market situation. Consumers lack understanding of software furniture brands. On the one hand, consumers are not paying enough attention to the home market; on the other hand, because the market brand of software furniture is too complicated. .

Consumers are easy: heavy style, light material

The author visited some home markets in the city and found that the major supermarkets are competing to open a “sleeping area”. The software beds are also varied, including leather beds, fabric beds, leather cloth beds, health beds, etc. Hundreds. ]

Sofas and beds are essential furniture and are the two main categories of upholstered furniture. Software furniture is a must-have for home buyers, but there are established market demands, but the large and small software furniture brands on the market dazzle consumers.

Mr. Ma, who is choosing the fabric sofa, said, “Basically, I judge the quality of the sofa from the size of the brand, the color, size and personal preference of the sofa.”

Miss White Yao holds the same view. "Now the sales staff can say it. Basically, I will listen to the shopping guide to see if it is your favorite, and then decide whether to buy it. Basically, I don't understand or identify it. ”

The author's investigation found that most consumers and Mr. Yao, Mr. Yao, value the price, style, comfort and after-sales service of soft furniture such as sofas and beds. As for the quality of soft furniture, consumers have expressed that they do not know how to identify.

“When I bought the sofa, the salesperson suggested that I could smell the pungent smell of the leather sofa at the time of purchase, or I could buy samples that had been placed in the store for many months, saying that the smell would be alleviated.” Mr. Hao said.

Can these software furniture really not identify the quality? The industry believes that software furniture is a relatively professional product, consumers want to easily identify the quality of the quality is not easy to buy. In addition, there are no environmental standards for soft furniture in China, and it has become more difficult for consumers to purchase.

Environmental protection and flame retardant standards are still missing

"We are such a big brand, how can the flame retardant standard be unqualified." The author found that most of the software furniture sales staff will give the above answer to the question of whether the mattress is flame retardant. According to the author's understanding, the "standards" in the business mouth mostly refer to "enterprise standards" rather than "national standards." The insiders told me that there is no mandatory flame retardant standard for household software furniture in China, but companies with export background or strict requirements for themselves will set up “enterprise flame retardant standards” because everyone has already realized “flame retardant”. The importance of upholstered furniture.

In fact, the problem of the backwardness of the flame retardant condition of China's household products has long appeared. People in the industry bluntly said that the current flame retardant status of mattresses, sofas and fabrics in the domestic market is: no mandatory standards, no mandatory factory inspection, and resistance Opportunity in the burning process, it is difficult to account for the accident.

It is reported that some brands are planning to jointly develop flame retardant standards for mattresses and recommend them to relevant national departments. In addition to the flame retardant standard, the standardization of the software furniture industry is also extremely urgent for the environmental protection standards. Once the flame retardant standard is implemented according to international standards, it is highly likely to cause environmental hazards.

At present, the domestic standards for soft furniture are limited to functionality, durability and design, and there are no environmental issues such as the release of harmful substances from products.

Software homes also have DMF pollution risks

In addition, there is a danger of DMF contamination in upholstered furniture.

When I understand the EU's environmental protection requirements for furniture, I found that it not only has corresponding regulations on formaldehyde, but also has strict requirements for REACH (chemical registration, evaluation, licensing and restriction, affecting chemical, textile, electromechanical, toy, furniture and other industries). It is stipulated that DMF (Dimethylfumarate, dimethyl fumarate) is prohibited.

It is reported that DMF mainly exists in soft furniture such as sofas and beds. It is used for sterilization and mildew prevention of leather, textile production, storage and transportation. Although it can inhibit more than 30 kinds of molds, yeasts and bacteria, especially Clostridium botulinum and aflatoxin have a good inhibitory effect, but according to relevant experts, the substance is sublimed at room temperature and has a fumigating effect on the eyes, respiratory system, skin and mucous membranes. Allergies can cause skin eczema and burns.

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