How can a printer survive and succeed in today's competitive and low-margin era? The five “survival†technologies of the following printing houses will have a profound impact on the printing plant's business and will play a key role in their future success.
1. Digital printing: the focus of technological development Digital printing is a printing method that uses digital signals to directly control the position and intensity of the coloring agent attached to the substrate rather than forming a final visible image by other means. A printing method with no plate and 100% information variable.
Digital printing has been in the Chinese market for more than 10 years. Under the brave attempt and promotion of the pioneers, digital printing has been familiar to the printing industry, and has penetrated into various printing branches—business printing, on-demand publishing, Variable data printing such as label printing and billing.
Digital printing is considered to be a fast-growing part of the printing industry. It has opened up new horizons beyond offset printing and will win more potential markets, and the prospects will be wider and wider.
2, work flow: optimize production in the face of increasingly fierce competition, in order to continuously improve the efficiency and quality of printed products, the pre-press processing, printing, post-press processing process of a variety of control information into the computer management, digital control information The flow links the entire printing production process into one, which is the basic purpose of the “digital workflowâ€.
Its superior performance is: reducing intermediate links, improving production efficiency; saving intermediate material consumption; improving operation specifications and printing quality levels; improving printing automation level, more effective quality management and process management, optimizing the entire production process, printing The determining factor of whether a company can make a profit.
3. Information technology: the foundation of technology and management innovation With the rapid development of information technology and the improvement of the management level of printing enterprises, the use of computer technology for business information processing is currently being practiced by many printing companies, and it is also the realization of technology by enterprises. Innovation, management innovation, the only way. The automation and programming of information processing in printing business is actually the process of combining information technology with printing business management. Fully running an enterprise management information system requires information technology support. As printers increasingly adopt digital printing, variable data printing, personalized printing, digital asset management, multimedia applications and a variety of software for traditional print production, information technology (including the installation, use and maintenance of equipment) The importance of capacity) is increasingly evident.
To survive and achieve sustainable development, printing companies must accelerate the process of enterprise information.
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