Sports brand positive transformation waiting for the arrival of spring Date:2014-04-11 14:53
With the downturn in the sports market, sports brands are paying for the rapid expansion of the day, and reducing the number of stores has become the best strategy for survival. Major corporations have turned to outdoor and children's markets.
Despite the broad prospects of the outdoor products market, but in order to truly understand the pulse of the industry, it is also necessary to find an accurate positioning. The professional outdoor sports team's technical requirements for shoes and apparel are high, if the functionality does not meet the requirements of outdoor sports equipment, Products are likely to face poor sales. For the children's products market, it should guard against the risk of homogenization.
After a new round of reshuffling in the sports market, after a long wave of scouring, it will eventually be better to stay a firm foothold, waiting for the arrival of the sports brand spring.
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