Big home, diversified "sound" in the wardrobe market
[ Chinese wardrobe network ] big home, diversified "sound" in the wardrobe market is high, for the wardrobe market prospects is overjoyed. The wardrobe enterprise takes the road of specialization, structural adjustment and growth in product design and technological innovation, and improves the correlation with the overall quality of life of consumers. At the same time, the wardrobe enterprise has a long-term vision and dares to compete on the international stage. .
Big home, diversified "sound" in the wardrobe market
Wardrobe market sound
The big home and diversified "sound" are rising in the wardrobe market, which is very exciting for the wardrobe market prospects. The wardrobe enterprise takes the road of specialization, structural adjustment and growth in product design and technological innovation, and improves the correlation with the overall quality of life of consumers. At the same time, the wardrobe enterprise has a long-term vision and dares to compete on the international stage. .
Diversified development is a double-edged sword
The diversified development of the wardrobe enterprise expansion category is a double-edged sword, and the product line needs to be cautious. We must not blindly follow the trend of adapting to the needs of social development. We should expand our products in line with our own corporate characteristics.
Big home is the future trend, and now few companies only do a single category, and some large companies are accelerating the integration of large homes. Cross-border players are second to none, and industry concentration is also high, and competition is becoming more and more fierce. Among them, it is inevitable that enterprises will be “unacceptable†after crossing the border. The background of each company is not the same, and the stage of development is different, so diversification will have different paths.
Wardrobe development
The development of the wardrobe industry for more than ten years has made the wardrobe industry more brilliant, and at the same time, it has exposed various problems in the development of the wardrobe industry. Within the scope of the industry's intellectual property rights, plagiarism is serious and corporate patents are not effectively protected. Outside, the wardrobe industry is known as the last piece of cake in the home industry. Many companies have entered the wardrobe industry, and the competitive pressure is increasing. There are only a handful of brands in the wardrobe industry in the past few years.
In the era of "big home", due to the development of the wardrobe industry itself, we should adhere to our own line and focus on operating our own single products. We do not seek to increase the breadth of our products and only seek to increase the thickness of our own brands. The advantage of the development of a single product line, in addition to all resources can be fully concentrated in one product line, the most important thing is to avoid the impact of negative problems on a brand after the expansion of a product line.
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