In the past 2014, the boom of the “big home†in the first year has not retreated, “big home†will still be sought after by the cabinet brand. In addition to driving consumers’ one-stop shopping demand, the “synergy effect†can also bring Big source of stimulation. The “whole kitchen†has huge market capacity and consumption potential, and it is more advantageous in the industrial chain. A number of brand companies have gradually expanded their large home business, which will cause another round of fierce battles in the industry.
Home industry crosses the boundaries of the overall kitchen market
According to relevant data, in the next three years, the overall kitchen market space will reach more than 30 billion yuan. If a large number of kitchen electrical equipment is matched with it, the market space is expected to reach 400 billion yuan in the next 10 years.
The "whole kitchen" market has been stunned by many investors. In addition to the traditional cabinet enterprises, enterprises in the building materials industry such as home appliances, sanitary ware, hardware and so on have seized the cross-border and want to get a cake of 100 billion yuan.
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The overall kitchen "Qian Jing" infinitely triggered a new round of fierce battles in the industry
New overall kitchen requirements are very high
Insiders pointed out that the overall kitchen in the true sense is a modern kitchen with kitchen, hood and stove.
The whole kitchen is a tailor-made, non-standard personalized product. The design of the refrigerator, disinfection cabinet, dishwasher, and even the washing machine should be placed in the kitchen, and the cabinet should be organically matched.
Kitchen and electricity integration should be closely integrated
Kitchen-electric integration has basically become the industry's interpretation of the kitchen, and most of the kitchen brand can only produce simple cabinets, and kitchen appliances can only rely on others, so that in order to maintain high profits, only The use of miscellaneous electrical appliances, and this will inevitably bring great troubles in design, installation, especially after-sales.
Based on the above points, if cabinet companies want to grasp the huge market of the whole kitchen in the big home environment, they must pay attention to the integration of cabinets and other home appliances, as well as the improvement of product installation and after-sales service.
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