According to relevant statistics, with the growth of the new generation of consumer groups after the 1980s, personalized consumer demand has become the mainstream, and custom furniture is in line with the inevitable requirements of modern young people to admire their individuality and express their own charm, and has won the favor of modern consumers. As a result, custom furniture is rapidly gaining popularity in the market, and demand is expanding. High-grade custom furniture has accounted for about 10% of the entire furniture market, and the development prospects are huge. Custom furniture suddenly became a blockbuster in the depressed furniture market, igniting the fire of the industry that revived the industry.
Most of the current custom furniture is mainly small and medium-sized enterprises. Due to the “customizationâ€, it is impossible for the factory to implement large-scale assembly line production. This production mode makes it difficult for enterprises to grow bigger, form their own scale, and it is difficult to be in the industry. Form your own brand. Using a professional industry platform such as a customized furniture portal to reduce the operating costs of enterprises, explore the valuable resources that enterprises need, expand sales channels, and use the advantages of rapid Internet communication to promote the establishment of corporate brand image, and then drive sales through brands.
China's e-commerce has experienced rapid growth and development in recent years, and the consumer market is very large, providing enterprises with a rich market space. It is logical for enterprises to use network marketing. Network marketing plays a decisive role in the future development of enterprises. High-end custom furniture has become the first choice for home improvement young people. At the same time, the haute couture industry has also spread from the clothing industry to other industries. Home decoration, furniture customization, business gifts, advertising promotional gifts, celebration gifts, all have chosen Haute Couture. Highlight the product's uniqueness, and secondly to satisfy the consumer's curiosity.
The growing prosperity of the customized market will inevitably lead to some discordant factors. After the customization trend in the high-end custom furniture detonation industry, it is not difficult to find out under the calm analysis that there are many hidden constraints behind the prosperous market: At present, there are many small and medium-sized enterprises in the custom furniture industry, and the industry concentration is low; More tend to be simple plagiarism and imitation, mostly similar and plagiarism, brand mess; product quality is uneven; comprehensive costs increase, corporate risk increases, vicious competition trend is obvious. Whether it is advanced customization or personalized customization, if the customized industry is to develop healthily, it still needs the supervision of the regulatory authorities and the self-discipline of the industry. Experts remind consumers that it is good to choose a custom, but it is necessary to refer to the size of the selected company, the credit level, the quality of the product, and avoid the empty basket.
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