SAP Hybris integrates with WeChat!
The integration of SAP Hybris and WeChat integrates online PC client, mobile phone mobile, and physical store sales to create a new generation of omni-channel e-commerce and marketing solutions to provide consumers with a superior customer experience.
Let Xiaobian reveal the advantages of the two major systems for you.
SAP Hybris Commerce
Excellent digital e-commerce platform
Micro Mall's rapid establishment
SAP Hybris Commerce 6.1 provides a self-adaptive micro shop template that can quickly build a micro shop and import back-end product data.
WeChat public number fan management
SAP Hybris Commerce 6.1 added micro-signal registration member function to enable WeChat one-click login. Registered members can also perform micro signal binding and unbinding operations on the WeChat public number interface, which is convenient and quick.
Conversational product search
SAP Hybris Commerce 6.1 offers a self-service keyword search function that automatically responds to product search results in a graphic format to make it easy for consumers to understand the product and place orders at any time.
Wechat payment
SAP Hybris Commerce 6.1 integrates WeChat payment method, can easily complete the order payment of WeChat channel, and instantly return the order data to complete the delivery.
Social sharing
SAP Hybris Commerce 6.1 integrates the WeChat sharing function. Consumers can share favorite products with one key to friends or promote them to the circle of friends, and indirectly divert traffic for merchants.
Nearby stores
SAP Hybris Commerce 6.1 also enables offline drainage. For consumers who are oscillating online purchases, if they think of a store for product viewing, they can check the location of nearby stores through WeChat, and complete the route planning and navigation based on the positioning of the mobile phone to easily reach the offline store.
SAP Hybris Marketing
Situation-based personalized marketing system
WeChat public number integration, providing fans real-time insights
SAP Hybris Marketing supports multiple marketing channels and integrates with the WeChat account to help marketers monitor public fan recruitment in real time and analyze fan activity data.
WeChat fan data integration, enrich customer portraits
SAP Hybris Marketing can create a full range of customer interaction views and integrate their behavior across all channels. WeChat serves as an important marketing channel to help improve the customer's 360-degree portrait.
WeChat public number and geographical location, to help crowd segmentation
SAP Hybris Marketing effectively segmented the target population in real time and determined the target audience for the marketing plan. Marketers can achieve visualized group management of fans through the WeChat public number and the geographical location allowed by their fans.
WeChat Channel Marketing, Expanding Personalized Social Interaction
SAP Hybris Marketing connects with customers through personalized interaction in various channels. Marketers can create automated marketing campaigns based on WeChat channels, including periodic automated marketing and triggered automated marketing based on customer activities to provide customers with a personalized and relevant experience
Source: SAP every day
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