Japanese sports brand ASICS establishes venture capital division with 3 billion investment in technology
Japanese sports brand ASICS announced the establishment of a venture capital department and set up a 3 billion yen fund (equivalent to US$27.6 million) for investment projects in the fields of investment sports, life and health, innovation, and sustainability within two years. The company has made breakthroughs in research and development in sports equipment, wearable equipment and clothing materials, and will increase investment as needed.
Investing in new sports technology is part of ASICS' five-year strategic plan. This idea is also reflected in the financial statement released by ASICS at the beginning of the year.
Although sales of ASICS in various markets have increased to varying degrees in the past year, for example, sales in the United States and Europe have increased by 14.5% and 10.7% respectively, of which the strongest growth is in Oceania/Southeast Asia and South Asia (up 20.8 %, mainly due to the strong sales performance of Australian running shoes. In 2015, the annual sales amounted to 428.5 billion yen, which was a 21% increase from the same period of the previous year, but considering its investment in research and development, ASICS' profitability Fell.
This brand of Japanese running shoes was established in 1949 and it hopes to achieve a net consolidated sales of 750 billion yen (equivalent to US$ 6.57 billion) in 2020. Although ASICS is the undisputed domination brand in Japan, ASICS seems to have some hindsight in expanding international markets. In recent years, it has only begun to plan its store layouts and set up overseas logistics centers, including overseas arrivals. Electronic business platform.
In the new five-year plan of ASICS, the sales area is also divided into seven regions: Japan, America, EMEA (Europe/Middle East/Africa), Greater China, South Korea, Oceania, Southeast Asia, and South Asia. "Strengthening the governance and risk control of the entire group.
Another important significance for ASICS in 2020 is the Summer Olympic Games that will be held in Tokyo. As the Tokyo Olympic Games partner, ASICS will provide uniform clothing for Japanese national athletes and all volunteers.
According to Nikkei's report, the new investment in ASICS is precisely for the purpose of making competitive products by 2020 and competing with European and American brands such as Nike on the Olympic Games. In any case, for the ASICS eager to make breakthroughs in the international market, the 2020 Tokyo Olympic Games, which occupies the home court advantage, is its best opportunity.
Reprinted from: Curiosity Daily
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