In today's increasingly rich commodities, people's consumption concepts, consumption patterns, and consumer values â€‹â€‹have all changed.
Take New Year's Day, New Year's Day Market's New Year, gifts for relatives and friends, dried fruits, dried vegetables, fruits, etc. For example, when consumers buy, they don't use the red paper on the top of the shop with a rough paper gift package to buy gifts. Nor is it like the "yellow basket head" made by Huang in the past. In the past, consumers bought new products and bought gifts to protect goods, facilitate the carrying of goods, facilitate business operations, and facilitate consumers' purchase and use. Nowadays, especially in the food market in the 21st century, where green foods are used for sustainable development of production and consumption, product packaging can also serve as a trademark, advertising campaign, and so on.
Product packaging must follow the concept of consumption. First, the consumer behavior of urban and rural consumers has gradually increased from "quantity" consumption to "quality" consumption. Their requirement is not only the function and brand of the product, but also the packaging and acting of the packaged product; the second is the change of the business format. In the past, when they bought new products, bought dried fruits, and bought gifts, consumers bought them from the South goods store, food store, and shopping mall. The proportion of people buying food at the supermarkets has increased year by year. The food in supermarkets is mainly packaged foods; the third is producers and operators. The concept of marketing has also changed. In the past, we did not pay enough attention to product packaging. Nowadays, they all turn around the market because the market is already the starting point and destination of producers and operators. Knowing that packaging is an integral part of the quality of a product, a novel and aesthetically pleasing package that caters to consumers' minds can not only create a noble symbol for the product, but also increase product value and increase product added value.
Product packaging must follow the concept of consumption. In general, the psychological activities of consumers to buy goods are mostly gradually developed. First of all, they went into the store and looked around with colorful products. Some well-packaged goods are often displayed on shelves or in cabinets, creating artistic charm. Followed by attention, after some interest in certain packaging. The same boxed, bagged food, fashionable, stylish packaging, plus brand, quality and other factors, often become the ideal choice for consumers. Due to the beauty of packaging, consumer interest has been triggered and purchase desire has changed.
It can be seen that product packaging plays a significant role in expanding the international market, expanding domestic demand, opening up the domestic market, broadening the consumer sector, and encouraging and guiding the consumption of urban and rural residents. For industrial and commercial enterprises, they must pay more attention to packaging strategies and pay attention to the role of product packaging in stimulating the market. When people look at packaging, they think that this is the food that the company produces. For example, Sanyo Electric Appliance Co., Ltd. is using packaging strategies to achieve success. Such as the Spring Festival basket fruit, which has a variety of fruit, which is a variety of packaging strategies. The artistic packaging strategy has the artistic value of the beauty of the goods and the beauty of the packaging, and can cause consumers to purchase. There are also packaging strategies, such as the "ballet" pearl paste exported by China. In each box of pearl paste packaging, a pin with pearls is included. When consumers purchase ten boxes of pearl paste, they can get 50 pearls. Combine it into a string of elegant pearl necklaces. Of course, packaging must adapt to changes in the market, often changing the packaging strategy to comply with consumer demand for packaging in the era.