2017 Keqiao Textile Expo: rooting in fashion, capturing global trends
At the turn of spring and summer, the wind and the sun. On May 6th, 2017 China Keqiao International Textile Accessories Exhibition (Spring) was once again grandly opened in the eyes of industry professionals. Over the years, Keqiao Textile Expo has been using fabrics as a medium, sincerely and professionally, to build a broad, trustworthy and reciprocal platform for the textile and garment industry to exchange and cooperate, and become a domestic and foreign industry person to open the perception and touch Keqiao. Important window.
On the morning of the same day, with the influx of domestic and foreign audiences, the China Textile City International Convention and Exhibition Center's 34,000 square meters exhibition hall was in full swing. At 10 o'clock in the morning, Sun Ruizhe, president of China National Textile and Apparel Council, and Liang Rong, vice president of China Business Federation, and his deputy mayor of Shaoxing Municipal People's Government, Xu Guolong, secretary of Keqiao District Party Committee, Chen Dehong, deputy mayor of Shaoxing Municipal People's Government, Shaoxing Accompanied by leaders of the People's Government of Keqiao District, Shen Zhijiang and other leaders, they visited the textile expo.
Fashion Keqiao takes off from here
As we all know, the future of China's textile industry is to build an innovation-driven technology industry, a responsible green industry and a culture-led fashion industry. Sun Ruizhe once said that if "science and technology" is a "intellectual education" course that must be experienced in the transformation and upgrading, then "fashion" is a "beauty education" course that must be completed to enhance cultural self-confidence. Because of the characteristics and connotations of fashion, it is one of the concentrated expressions and commanding heights of China's textile industry in the future for international competitiveness.
In order to further strengthen the competitiveness of Keqiao Textile in the international market, in recent years, Keqiao has regarded the fashion and creative industry as an important breakthrough for China Textile City's three times of entrepreneurship, especially in the context of vigorously building "Fashion Keqiao". Gradually transforming and upgrading to fashion textiles. The current Keqiao Textile Expo has become an important platform for global buyers to feel and test the fashion of Keqiao Textile.
Sun Ruizhe and Liang Rong and his entourage first came to the booth of Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd. located in the fabric exhibition area. This printing and dyeing enterprise known for its digital printing has not only made a good start in the domestic market in recent years, but also has a market in the overseas market. High reputation, and its colorful digital printing fabrics have become a solid foundation for the construction of fashion Keqiao. According to the person in charge of the company, in 2016, the export volume of red, green and blue reached US$100 million. Sun Ruizhe said that red, green and blue, as the leader of domestic printing and dyeing enterprises, should give full play to their own advantages, lead the trend of digital printing fabrics, and strive for more voices in the international market.
Zhejiang Fantas Textile Co., Ltd. is the largest fabric company in this exhibition. Its well-dressed booth attracted Sun Ruizhe and his team. In recent years, Fantas has become the leader of foreign trade enterprises in Keqiao District through strong R&D innovation and brand marketing. According to the person in charge of the company, Fantas has a responsive supply chain system: the company has established alliances with more than 100 grey cloth factories and more than 10 dyeing factories, as long as Vantex gives the task to the former companies in these supply chains. These companies are always able to prioritize the production of Fantas in the first place and successfully complete the task. The person in charge admitted that in 2016, the export value of Fantasis was about 160 million US dollars, and the company has a good forecast for the current development trend. "This year's export volume will increase by about 3%, and the export volume may reach 1.8. One hundred million U.S. dollars."
Keqiao’s trip will live up to expectations
Later, Sun Ruizhe and his party came to a booth of a Philippine company called BLUE SAPPHIREA and asked about the company's participation. The person in charge of the company said that this is their first time to participate in the Keqiao Textile Expo, which is full of expectations. According to reports, the company has a 25-year history, and the "Keqiaoxing" hopes to gain recognition and love from Chinese customers.
Sun Ruizhe and his party also visited Suzhou Zhenlun Cotton Textile Co., Ltd. in the fabric exhibition area, Zhejiang Yuejian Machinery Manufacturing Co., Ltd., Black Mai Digital and other companies in the Machinery Exhibition Zone, as well as curtains and screens exhibition areas.
At the booth of Zhenlun Company, Sun Ruizhe and his party learned that Zhenlun can produce more than 80,000 tons of various types of yarn per year, and it is a leading enterprise in the field of regenerated cellulose fiber in China. In 2015, the company invested in Xinjiang Fulizhen in Xinjiang Korla Investment. Lun Cotton Spinning Co., Ltd. According to the person in charge of Zhenlun Company, after the project is put into production, it will produce more than 300,000 tons of high-quality yarns such as viscose yarn, viscose blended yarn and cotton high-count yarn, which will become the world's largest regeneration. Cellulose fiber yarn production base.
Sun Ruizhe and his entourage asked the exhibitors one by one, affirmed the company's innovative practices, and raised ardent expectations. He hoped that Keqiao, a fashion source, could take more initiative and lead the industry fashion from the source. At the same time, he hoped Keqiao could We will cultivate more leading enterprises that lead the transformation and development of the industry and further open up the international market.
World Textile looks at China and China Textile is in Keqiao. As the "wind vane" and "barometer" of China's and even the global textile industry, the textile fair has always promoted the development and evolution of local economy, industrial take-off and global fabric trends. Undoubtedly, the textile base represented by Keqiao is leading the Chinese textile industry to a new high.
Keqiao, a small town known as the "fabric kingdom", has been known and familiar with the fabrics for many times, and Keqiao Textiles has never forgotten its original heart. It has always been a pathfinder who is willing to be the first to change the industry. . Keqiao Textile Expo, as a "fashion-seeking" tour of the global textile people, I believe that it will live up to expectations and let everyone return home! (Xu Changjie / Wen; Guan Yunhe Shi Bin / Photography)
Editor in charge: Yang Huijuan
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