Focusing on China, with the growth of the national economy, the rapid development of all walks of life, the improvement of packaging concepts and technological innovation have brought tremendous development to the label market, and the market has unlimited potential. Currently, self-adhesive Labels grow at a rate of 20% each year in China, far higher than the 7%-9% increase in the national economy, and also far faster than the growth rate of 6%-7% in North America. China's annual per capita use of adhesive is only 0.5- 0.6m2, compared to the annual consumption of more than ten square meters per capita in Europe and the United States, China's self-adhesive market has much room for growth and development potential.
The proportion of use of self-adhesive labels in various industries continues to increase. According to industry needs, Enjoy Run Electronic Technology specializes in providing label printer equipment to promote the improvement of corporate office performance.
1. Daily chemical industry: Let us first look at the development of the label in the daily chemical industry from the evolution of soap. In the 1980s, a traditional family mainly used two kinds of soaps, a soap and an alkali soap, and used soap. Shampooing, bathing, washing your face, washing your hands, etc. Alkaline soaps are used to wash clothes, wash tubs, bathrooms, etc. Nowadays, with the development of the times, shampoo soaps produce a variety of shampoos, bathes produce a variety of shower gels, wash Derived cleansing milk; hand washing derived hand sanitizer, washing clothes derived laundry liquid, softener, etc., kitchen, bathroom cleaning also derived toilet liquid, bathtub cleaning agent, etc. All kinds of evolution will appear more and more abundant In the form of products and packaging, the use of labels naturally increases significantly.
More than 4,000 companies in Japan, the product packaging and appearance will have a direct impact on its sales, adhesive label flexibility, suitable for exquisite printing, to achieve eye-catching results far better than the traditional screen printing. It can be seen that the rapid development of the daily chemical industry and its conformity to the development of its packaging form are the reasons for the rapid development of self-adhesive labels in the industry.
2. The pharmaceutical industry: The growth in per capita life expectancy and the development of medical science and technology have made the pharmaceutical industry a prosperous sunrise industry. After the SARS epidemic, people’s further growth in health care awareness has led to a further increase in the development of the pharmaceutical industry. The industry's standard remediation measures, such as the implementation of the Glut certification, have prompted the pharmaceutical industry to standardize on packaging. Previous wet labeling will be replaced by adhesive labels due to various shortcomings. Moreover, with the growth of medical bottle packaging forms, The widespread use of automatic labeling will allow adhesive labels to have an absolute advantage in the industry. Adhesive labels in North American pharmaceutical industry account for 89% of the absolute advantage. The trend in China will also be the same.
3. Supermarket Logistics: With the rapid development of China's retail industry, foreign retail giants have entered China, and domestic supermarkets are springing up. The demand for thermal paper in major supermarkets will only increase. In addition, future companies More emphasis on logistics control to save costs, improve efficiency, use bar code labels to control production management, inventory management, quality tracking, etc. So the variable information printing labels used in the industry such as thermal paper, thermal transfer labels will It is used more widely.
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4. The electronics industry: With the improvement of the national economy and the improvement of people’s living standards, the Chinese electronics industry develops at a rapid rate every year. The popularity of household appliances, the appearance and development of mobile phones, computers, and various innovative electronic products are given. Electronic tags bring a wider market and more application fields. Electronic tags also bring enormous imagination space to the development of new products in the adhesive industry due to their high requirements and the diversity of application fields.
5. Tyres, Lubricants Industry: The rapid development of the automotive industry in recent years has also driven its related industries. The development of the tire market and lubricants market has also brought opportunities for the application of self-adhesive labels in these industries.
6. Food and beverage industry: Compared to the previous industries, the use of self-adhesive labels in these two industries is relatively small, but self-adhesive labels have been widely accepted and used in foreign high-end products. For example, in the food industry, Affin Foods, Cadbury, etc., Budweiser in the beer industry, Jia Shibo, etc., all use self-adhesive labels. With the further introduction of packaging concepts, more domestic food and beverage companies will consider the use of self-adhesive labels, and its growth. Great potential.
As said at the beginning, the labels penetrated into various industries. In all areas, self-adhesive labels will be well developed in various fields with their unique advantages and innovative applications.
At present, the major manufacturers in the adhesives market have a size of more than 20 brands, which can be broadly divided into foreign-funded enterprises, state-owned enterprises, and township individual enterprises. In addition, there are garbled papers imported through foreign countries through grey channels. Foreign-funded enterprises represented by Aere, with their advanced production technology, stable quality, excellent service, and sufficient capital, will expand their market share more rapidly. State-owned enterprises are sandwiched between middle-to-high-end foreign-funded enterprises and low-end township and individual enterprises. They are greatly affected by the market. Although the quality is unstable, due to the good foundation and advanced equipment, the company will continue to reform the system and reposition its market position. There is a certain degree of development, occupying a certain market share. For historical reasons, individual enterprises in towns and villages occupy a large market share, but most companies only pursue short-term interests, have no good equipment, stable quality, and lack of innovative technologies. With sufficient funds, in the international competition of adhesives today, although some enterprises will continue to reform due to their own grades, they will be among the ranks of market competition, but another part of the enterprises will be gradually eliminated by the market for various reasons.
In addition, foreign products that have expired from the EU, Japan, and other countries imported through grey channels expired and were discarded. Even though they would temporarily hit the market with a very low price and gain a certain share, they will be printed and eventually finished in the light of long-term stable development. Users are eliminated. The future self-adhesive market competition can be said to be full-scale competition, namely, product competition, service competition, brand competition and even competition of speed.
1. Product competition: It is reflected in the stability of product quality, complete product series, and rich application fields. Due to the complex multilayer structure of the sticker, the basic "sandwich" structure of face materials, adhesives and backing paper, as well as the coating of surface and adhesives, the coating of silicon between the adhesive and the backing paper, etc. Which part of the quality or coating problems will eventually affect the quality of the label. So the stable quality of raw materials, advanced coating technology, and excellent production control and management will play a decisive role. In addition, advanced development technologies and research and development capabilities will affect the product series, application areas and functions.
2. Service competition: The establishment of pre-sale services can effectively transform the customer's order information into production. The perfection of the distribution network, especially the distribution system in economically developed regions and highly competitive regions, will directly affect the printing of orders from the printing factory. One supplier. Value-added service projects have been continuously introduced, such as: increasing the length of the reel, reducing the number of joints, customizing the customer's needs, etc., are all in the continuous extension of the service. With the quality of the product, the service will easily become a decisive factor. To improve service levels requires cost and rich management experience, which will be continuously reflected in the future competition.
3. Brand competition: Today is an era focusing on brand. When the differences in product quality, price, and service of various suppliers are gradually narrowed, the brand effect will play a guiding role. The quality of practitioners in the label industry will continue to increase. Appears in a professional image. It is necessary to deal with customer business arrangements, but also have the ability to solve the customer's printing problems, while having more professional product knowledge, professional assistance to customers in product design, production process problems. Only professional companies can cultivate professional talents. A good brand will bring more promises to customers. A strong market penetration will not only influence the customers in the printing industry, but also penetrate into all industries and eventually use labels. Users, such as Procter & Gamble, Kodak and other companies. Build brand among direct and end users, assist direct customers to better serve end users and solve various needs and problems.
4. Speed-efficiency competition: Feedback of market information collection, on-demand production and supply capabilities, production efficiency, and speed of new product development, all of which reflect speed and efficiency competition, and also reflect the company's own comprehensive strength. More willing to see sticker vendors can meet their fleeting business opportunities faster. In the future competition, the speed and efficiency of each link in the market, sales, production, distribution, and R&D will bring huge competitive advantages to self-adhesive label suppliers.