The competition in the domestic liquor market is fierce. In addition to advertising and marketing, the outer packaging is not a battlefield with smoke, and packaging design and production have received unprecedented attention. At the same time, the importance of adopting a series of designs is increasingly being recognized by people.
Graphic and text design is no longer an imaginary decoration, pay attention to principle and performance theme, strengthen the brand image and cultural connotation, pay attention to the attractiveness, attractiveness of packaging, pay attention to the research on consumer psychology and accurate market positioning, pay attention to visual Impact and shelf effects.
In addition, wine box packaging also has certain requirements for anti-counterfeiting. In addition to the design of the bottle and the bottle cap of the packaging container, the packaging carton generally adopts the method of destructive tearing and anti-counterfeit labeling when opened, and the anti-counterfeiting method is adopted. Some packaging uses the method of adding special shading to the inside of the packaging box, or to improve the printing difficulty of the packaging of the wine box. These are all anti-counterfeiting measures still in use.
The competition in the domestic wine market has become increasingly fierce. The packaging of wine has paid more attention to the traditional habits and cultural connotations. There have even been cases where manufacturers and distributors place too much emphasis on and rely on packaging. The wine packaging box market is unprecedentedly prosperous. Behind this prosperity, there are also hidden concerns. A lot. Some domestic wine packaging can not remain relatively stable, and the replacement of packaging is relatively frequent, which not only causes certain waste, but also does not give the consumers an overall brand impression.
The packaging design and structural design of the wine box, in addition to the usual requirements, the domestic wine box in order to pursue the shelf effect and visual impact, generally increase the size, resulting in increased space in the box, the buffer part increases, so the volume of transport increased accordingly. In addition, excessively pursuing the differentiation and individualization of packaging, emphasizing that packaging design should have characteristics and highlights in order to obtain the greatest sales effect. However, there are few considerations on how to design the package scientifically and rationally, how to reduce costs, and how to adapt to environmental protection requirements.
The phenomenon of excessive packaging and shoddy in the packaging of wine boxes is also serious. Packaging materials and environmental pollution have not attracted enough attention. A large number of foam plastics, gold and silver cardboard, and other unresolved dyes have brought great pressure on our environment.