In recent years, art reproduction techniques have become more mature. Art treasures that could only be kept in the hands of museums and collectors were "flighted into the homes of ordinary people" overnight. In order to explore the status quo and development prospects of the art reproduction market, the reporter walked into the Beijing Institute of Printing Technology (hereinafter referred to as the Northern Institute), which has made great achievements in the field of art reproduction. Blow-out development "opens new opportunities for the art micro-jet market. Let us go into the process of copying North India and their artworks together.
Established in 1979, North India Institute is a research institute affiliated to the SASAC. In 2000, it was transformed from a public institution to an enterprise, focusing on the research and management of art reproduction and Chinese painting decoration and restoration. Now, North India is mainly engaged in the reproduction and personalized digital printing of artworks.
As early as the mid-1980s, North India began to devote its efforts to high-fidelity replication technology. From front-end image collection to high-fidelity art reproduction to post-painting installations, North India can provide a range of professional services, and as a result has received the trust of many artists, museums and cultural institutions. In an interview, the reporter saw that the highly simulated work of the famous manuscript Mr. Sugaya’s recent stamp “Guangong Manuscript†was hung on the wall of the director’s office. According to Prince Qiu’s introduction, Mr. Geng Gu was very satisfied with the copy and expressed his affirmation in the top right corner of the work.
Assist equipment, apply new process
Art reproduction technology has a long history. Mu Luo Edition is one of the main methods for the reproduction of Chinese painting and calligraphy artworks. Copy of painting and calligraphy works this way because the original painting of the available material and printing network works no point, vivid colors, rich layers, can achieve highly consistent with the original effect. North Indian Institute has been committed to the application and research and development of the process, but because of its complex process, long production cycle, the required materials are constantly being replaced by new technologies, high-level technicians are increasingly becoming scarce resources, and now only for a few special customers The craftsmanship of the Chinese version.
With the development of digital technology, inkjet printing has been on the stage of replicating artworks, and Epson's art micro-jet technology has contributed. In 2006, North India first encountered a large format color inkjet printer, the Epson Stylus Pro 9600. Epson printers have fast print speeds, convenient operation, and the ability to reproduce colors and layers comparable to traditional copy methods, fully demonstrating the appeal of digital technology.
Responsive to the market, focusing on the reproduction of artworks
"I think that the reproduction of artworks will usher in spurt development." During the interview, Prince Ziqiu said. With the gradual warming of the art market, the market for reproduction of artworks has become hotter and the demand is considerable. "Especially from the second half of 2011, the number of orders has become very large." This is largely due to the growing richness of people's cultural life, and more and more people are beginning to accept and love high-fidelity art replicas. At the same time, the level of people’s appreciation has increased year by year, and they have had a deep understanding of the school of painting, expression techniques, and style of painting. “We are also feeling the cultural connotation behind the paintings and paintings in the process of replicating artworks, which can be said to be accompanied by the continuous growth of the art reproduction market,†said Prince Qiuqiu. Mentioned the North India Art Reproduction Products, mainly for the following purposes:
1. As a gift. Ritual exchanges are a continuing tradition of the Chinese nation. Since the new century, gifts with deep cultural connotations have become popular. The high-fidelity art reproductions are also comparable to the original ones and are now the best choice for people to present to their relatives and friends.
2. Decoration. Many large hotels, restaurants, and clubs have used giant art replica paintings to decorate their rooms in order to enhance their decor and create an artistic atmosphere. For the reproduction needs of huge artworks, Epson large format printers have played a key role, with a maximum width of 1.6 meters. In the corridor of the North India Institute, the reporter saw a replica of the murals of the Ming Dynasty with a width of 1.5 meters. It is a masterpiece of the Epson printers, with vivid colors and clear details.
3. Directed replication. The artist is also a customer group of the institute and can account for 30% to 40% of the total number of customers. Some painters and collectors copied some of their beloved works and collectibles, used replicas for exhibitions and gifts, and thus ensured that the original was not damaged. Here, Prince Yau demonstrated an example to reporters. The famous stone painter Yoshihide Yoshihide's giant finger painting "Datong World" lasted for three years. His heart is 1.3 meters wide and 108 meters long. It is the longest finger painting in the world today. For such a precious painting, inevitable wear and tear will occur every time. North India copied the work with high fidelity and would avoid this problem by then.
4. Linyi model. In practical teaching, students can clearly see the exquisite painting pens on the reproductions, accurate ink reduction and subtle level changes, and fully feel the original air transportation and realm. From this we can see that the market for the reproduction of artworks is very promising. In response to market demand, North India decided to continue expanding its production scale. In 2010, based on the trust of Epson equipment and services, North India Institute also introduced the Epson Stylus Pro 9910 high-definition large format micro-injector. 9910 The new 11-color "live color HDRTM" pigment ink's color expression, professional and practical application of function and color management, and the high stability of the equipment have all confirmed the determination of North India to continue to choose Epson. Not long ago, the institute once introduced 4 Epson Stylus Pro 9908s in order to complete a time-intensive and demanding order. At present, the North India Institute uses Epson large-format inkjet printing equipment across the board, with more than ten models in the production line.
Talking about the quality of replicas, Prince Ziqiu said that Epson's reputation in the art micro-jet field is very good. Epson's exclusive Micro Piezo printheads ensure the quality of proofs, presenting the same outstanding quality from the first to the last. The use of Epson printers and original inks is easy to produce failures, save time and effort, and greatly improve the efficiency of the company.
Find problems and focus on the future
One of the keys to art reproduction is the front-end image acquisition. The higher the quality of electronic documents, the better the products copied; for modern paintings, the focus is to establish a trust relationship with the artist and obtain the artist's authorization to directly duplicate the original. Thus, high-pixel digital scanning devices play a key role in obtaining high-quality electronic files. In addition, it is worth mentioning that the print media is similar to the original paper. The higher the similarity between the print media and the original, the more authentic the restored work is. Epson equipment can be printed using materials such as rice paper, canvas, etc. This makes its copied artwork more realistic, and North India has therefore been authorized by many artists to copy.
Copyright is a bottleneck problem for duplication of artworks. Wang Ziqiu said that as far as the Beijing area is concerned, there are many organizations that manage the reproduction of artworks and the competition is fierce. Technology is no longer a problem. As long as there are high-quality manuscripts, using Epson's artistic micro-jet equipment, it is not difficult to reproduce exquisite works of art. Although the state has paid more and more attention to copyright protection, some people still copy works without permission, which will damage the legitimate rights and interests of writers and enterprises. Now, North India tries to resist infringement through cooperation with painters and charities. For example, recently, North India will sign a tripartite agreement with charity organizations and artists to agree that a part of the income from the sale of artists’ high-fidelity works will be donated to charitable organizations as a donation. If someone later copies the work without permission, it will not only infringe on copyright, but also There will be criminal charges for fraudulent donations.
Afterwards, the reporter followed Wang Ziqiu to visit the paintings in the hallway. Although he saw the duplicated works, his artistic expression was as good as that of the original works. Here, we also saw the scroll of the 40-volume picture of Yuanmingyuan that once won the China Print Awards. It is truly shocking. This limited-edition series of 0040 has been permanently collected by the National Library. Wang Ziqiu said that the North India Institute is also constantly improving its artistic accomplishments and training its employees regularly in order to provide better services to consumers.
The above content is excerpted from Ke Yin Media Digital Printing, No. 1, 2012, more journal content please pay attention to journal channels
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