Conceiving is the soul of design. Manipulation is the expression of ideas. The actual creation and design cannot be universally fixed to formulate thinking. In the actual creation process, we learn that "into the law, law and energy." "Law" is fundamental, is the basis, and "chemical" is a breakthrough and innovation. You must be brave enough to create a set of tactics and thoughts that will make your creativity infinite. Many of the creations are from immature to mature, affirmative or negative in the process, and some modifications or additions. The final results may not be the same in the original idea, it is also a normal phenomenon, reasonable . Here, what we call tactics and ideas are some inductions and summaries in actual creation. Because only "law" can be "transformed."
First, packaging design ideas and performance
Conception and performance are also issues that consider what and how to behave. To solve these two problems, it is conceived from the following two points: performance focus and performance techniques. The focus is on attacking targets and breakthroughs. The tactics are tactics and weapons. The result of poor handling in any one link is "for the sake of the mountains and the loss of merit and a loss."
1.1 Performance Focus
The so-called emphasis refers to the point of view of the content and the visual language. The picture of packaging design is limited, which is the limitation of space. At the same time, products must be recognized by consumers within a short period of time. This is a limitation of time. Due to the limitations of time and space, we can't do a complete collection of facial masks on the packaging - everything is done and everything is performed. It is equal to nothing. It means that we must focus on designing and move consumers in limited time and space.
The packaging design must deal well with the relationship between commodities, consumption, and sales. This will help increase the sales of goods.
For some large, high-profile companies, we can use trademark or brand number as the focus: products with their own characteristics or with some special functions or new product packaging can be used as the focus of the product; some pairs Users can focus on consumer-oriented merchandise packaging.... Only when the focus is on, can consumers understand the product in the shortest possible time and create a desire to purchase.
In short, regardless of how they perform, they must focus on conveying clear content and information.
1.2 performance techniques
In packaging and decoration, it is mainly necessary to find ways to express goods (contents) or some of their characteristics. Because everything must have a certain degree of particularity and have a certain correlation with other things. Therefore, if we want to represent a thing and represent an object, there are two basic methods: one is to directly express certain characteristics of the object, and the other is to indirectly express the thing by means of other things related to the object. . The former is called direct performance or direct narration. The latter is called indirect performance or representation.
1. The direct expression method can be performed in the following ways:
(1) Use color, black and white photography.
(2) Use the way of painting.
Painting can also be expressed using realistic techniques, inductive techniques, and exaggerated techniques. The method of induction is the simplification of the subject image. For subjects with more obvious physical features, they are generalized to make the main features of the subject image clearer. In terms of processing methods, the shape and color of the subject can be summarized and summarized.
Summarization is based on simplification and generalization to obtain clear and distinctive characteristics of the subject, and the exaggerated technique is based on the change to obtain the distinctiveness of the subject. The common point of both is to make some changes to the image of the subject. Exaggeration not only has to make a choice, but also has to be emphasized, so that the subject image is unreasonable, but it is sensible and makes the expression technique rich in romantic taste. However, it should be noted that the exaggeration in the packaging and decorating should generally be lovely, lively and interesting, and it should not be used in a vilified form.
(3) How to pack the window
The image, color, variety, quantity, and texture of the product can be revealed directly to the consumer, so that the consumer can psychologically feel confident about the product. The form and location of the window can be varied and eclectic. For example, there is a box design for children's clothing that is used to open windows in the clothing where children's graphics are painted, so that information on the patterns, color textures, etc. of the clothes contained in the boxes is revealed. This not only conveys to the consumers the large size of children's clothing. Some of the information, together with the packaging, played a decorative role and became an integral part of the packaging. Another example is the "Flying Club senior suit" packaging, gift wine packaging, wine chocolate and assorted chocolate packaging, daily necessities packaging, etc., are a good form of window opening, the form of their windows vary, colorful.
(4) Transparent packaging
This is the use of transparent packaging materials (or combined with opaque packaging materials) to package goods in order to directly display the goods to consumers, the effect and role of which is basically the same with the window packaging. For example, the packaging of stereo headphones in Japan and the packaging of “not falling chicken toys†are two examples of transparent packaging.
The above four methods of directly presenting goods can be used independently, and they can also use some auxiliary methods to serve them, which can play a role in highlighting the subject and rendering the atmosphere. However, it should be remembered that the supporting image of the main body cannot be dismissed by the host. Assisted methods generally have the following two types:
1, set off the background can make the subject get more full performance. The image played as a foil may be abstract or abstract. For example, a toy package, the use of color photography, background graphics, strongly set off the goods (toys), just like a group of cute and funny animals, playing in the forest flowers and singing cheerfully, singing, the background The atmosphere that was dyed also made people feel that the animal toys are affectionate. Another example is the package of "Broadband Stereo Headphones". Its image as a set off is an abstract plane pattern. Because "stereo" is not directly represented visually, graphics are created through abstract planes to create a geometric shape. Expressing the meaning of "three-dimensional" and the corrugated concentric circles, it fully embodies the "stereo" artistic conception, explains the function of the goods, sets off the subject, and beautifies and decorates the picture.
2, contrast This is a set of transformation of the set off, can be called contrast, that is, take the form from the opposite side (such as large and small, coarse and fine, dense and sparse, thick and light, curved and straight, high and low, long With the short, soft and hard, dry and wet, flat and scattered, smooth and rough, color contrast, etc.) to make the main body in the contradictory contrast to get more intense performance. The contrasting part can be concrete or abstract. Such as "Lumei" series of cosmetics packaging, a set of light gray thin straight lines from the opposite side of the brand name "Lumei" two script characters, making it more appealing to the art of calligraphy.
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