First, convey the function
Packaging design is the medium that conveys information and is the most direct advertisement for a product. Unique styling, new materials and exquisite printing can arouse consumers' visual pleasure. The graphic design vividly conveys the texture, shape, use, object of use, and effects of the product in a realistic and appealing manner. Text design details the product's brand, quality, price, composition, storage method, manufacturing and effective time, as well as general technical indicators, post-processing methods. The color design more effectively rendered the characteristics and flavors of the goods and the overall compositional relationship, ultimately conveying a unique cultural atmosphere. It can be said that the visual communication design of packaging is the best part of the whole package design, and it is the most commercial function.
The fundamental purpose of packaging design is to promote sales, convey information is the main function of packaging, an excellent packaging to accurately position, scientific and rational structure, novel composition, beautiful and moving image, eye-catching text, simple and bright colors, Being able to communicate product information quickly and without mistakes will definitely give rise to the consumer's desire to buy and purchase, and will stand the test of time. A good packaging design is like a fine handicraft, which can make people have emotional resonance, give people a beautiful enjoyment, and play an imperceptible role in propaganda and education.
Second, propaganda function
Packaging design not only makes consumers familiar with the product, but also enhances the memory and goodwill of the product brand. The packaging image quickly and directly reflects the company's brand can store the trust of the production of the product company, so that the package design becomes the market and all kinds of consumption. The most direct and effective tool for all-round infiltration of factors and consumption links.
Third, beautification
In addition to considering general functions and specific functions, packaging design must also have beautification and decorative functions. For example, cosmetic products are diverse and special, transparent, semi-transparent and various textures give people a sense of beauty. The packaging design not only gives people a beautiful visual enjoyment, but also reflects a rich cultural atmosphere.
Fourth, the function of enlightenment
In the promotional functions of packaging, not only physical and economic factors, but also spiritual, persuasive and educational role. For example, children's products are often printed with some intellectual content, and they are inspired by wisdom in their use. In terms of food packaging, educational content on food hygiene is also common. From a broad perspective, the effects of decorative forms such as graphics, text, and colors can also play a subtle role in modern packaging design.
V. Advertising Features
Packaging advertising allows consumers to have a good impression on businesses and products, induce consumers to be tempted, cause purchase desires, and encourage consumers to take purchases. Successful packaging advertisements can increase consumers' preference for businesses and products, increase habitual purchases, and prevent short sales.
"Package advertisement" is the advertisement that the product and the customer have viewed the most. It is more intimate than other advertisement media far from the product itself. It can penetrate into every consumer home.
Six, promotional features
In the modern marketing process, commodity packaging is increasingly important for product promotion. In particular, the emergence of self-selected shopping malls where no one sells goods will directly affect the sales of the goods.