Packaging, decoration, graphic and information creative

Packaging design skills from the form, structure, choice of materials, production processes, graphics, text, color and other aspects of comprehensive performance, if only from a single aspect of performance, this design will not be a perfect design. The packaging of goods It is a silent salesman who conveys information to consumers through its own image. The form of packaging as a product can also give people a general information about the product, such as beer bottles, beverage bottles, and white wine bottles. However, if there are some special bottle types that remove the stickers and instructions, it is impossible to determine what kind of goods it is. Therefore, the graphic design of the packaging and the graphic design of the text is very important. It shoulders the function of introducing the product's name, contents, use, and usage to the consumer. As a packaging designer, packaging graphics and text design can not simply rely on computer graphics, software fonts can be completed, must be text, patterns, logos, patterns, illustrations, paintings, photos and other graphic things, As well as the design of color, arrangement, and synthesis and coordination, the uniqueness, appeal and visual impact of the merchandise, we now only discuss graphic and textual information design techniques for packaging and decorating.

Some beginner packaging designers, in the packaging and decorating design, are mostly patchwork and do not pay attention to the design and layout of brand names, product names, and explanatory texts. Put the information part of the package into your personal hobby. Some deal with the brand name or product name is very small, placed in a secondary position in the package. It is extremely unclear that some of the necessary descriptions of merchandise are arranged. The comprehensive evaluation of this design is focused on the display of pure technology, lack of connotative intentions, and difficult to achieve design creativity and expected results. Packaging and graphic information contains national and regional cultural connotations, the connotation of corporate philosophy, the connotation of product attributes, the psychological needs of consumer objects, and the commodity market strategy. It is a combination of multiple connotations.

How to accurately and fully express the graphic design of packaging, we must fully study the characteristics of the product characteristics, consumer objects, regionality, brands, and product names, the current status of similar products, and other factors, in order to determine in which form And methods to show.

Graphic design performance is divided into three types:

1. Representational figures: Shaped in natural form, using photographic images, painting illustrations, images, colors, and textures are more realistic and stimulate purchase desires.

2, abstract graphics: is the use of points, lines, face graphics, expression of product attributes to consumers to associate, such as Coca-Cola beverage "corrugated graphics" design, simple and bright, leaving a deep impression on people.

3, allegorical graphics: is an abstract concrete, concrete abstraction. It integrates with the commodity in the graphic form of the times, ethnic groups, regions, and beliefs, giving people an image, such as the Chinese dragon and phoenix pattern, and the symbolic architectural patterns.

The graphic design of packaging is divided into two categories:

The first is the graphic logo design. It requires the originality of the graphic, has a profound meaning, distinguishes other commodities and has a novel beauty.

The second is the auxiliary graphic design for the packaging and decoration of goods, and the graphics related to the packaged goods are required to beautify the goods and increase the value of the goods.

The text plays a very important role in the visual communication design of packaging. It is an important means of conveying information, and it is also the main factor that constitutes the visual appeal. It is a key manifestation of shaping the individualization of goods and distinguishing similar products.

The text plays a very important role in the visual communication design of packaging. It is an important means of conveying information, and it is also the main factor that constitutes the visual appeal. It is a key manifestation of shaping the individualization of goods and distinguishing similar products.

Packaging text design is also divided into two categories: first, the design of word marks, product names, and the readability of words, trademarks, and product names. It must be shaped according to the ideal characteristics, and use combination, choice, overlap, borrowing, exaggeration, strokes, etc. Thickness, shading, and physical balance are all integrated. The second is the content words that must be indicated on the product packaging, such as: characteristics, composition, purpose, usage, standard, weight, capacity, quantity, production date, shelf life, production plant (address, telephone), advertising language, bar code, etc. The layout of the text used on the layout should be a fine design and a reasonable and clever layout, and it should be coordinated with the overall packaging.

The packaging works of some commodities from South Korea and Japan are introduced to everyone. As a reference for discussion, the packaging design in our country is more standardized and exquisite.

Source: PACK.CN