Wearing perfume is like wearing a brand name

Since Chanel created N°5 perfume in 1921, the relationship between the clothing brand and the perfume has started. Today, when you wear your favorite fashion brand, if you can match the same brand of perfume, it is absolutely seamless.

First designer perfume N°5

The design of N°5 is still modern today. N°5 perfume was born 84 years ago. In the eyes of Ms. Coco Chanel, clothing and perfume are inextricably linked: "I hope to create a style that can highlight femininity. You can naturally adapt to the body curve of the clothes.When a woman is suitable for their own clothes, she feels even more relaxed than the nude, more uncaring. Perfume is the same, I want to give them a kind of artificial perfume, I The so-called 'artificial' refers to something like clothes, in other words, 'created'."

The reason why the “created” element is emphasized is because the previous fragrances are all single flowers, and N°5 is not only the first perfume developed by fashion designers, but also creates a new wave of artificial synthetic perfumes. Because it uses acetaldehyde, a synthetic raw material that can enrich raw materials. It makes the perfume no longer a simple, non-personal flower extract, but an abstraction with personality and hierarchy.

Wearing his costume while wearing his perfume

Almost all, strictly speaking, nearly 90% of clothing brands own their own perfume brands. The reason for this is actually very simple. Ms. Meg Gilford, the vice president of designer Estee Lauder Group's perfume department, has his own opinions.

● In a sense, a perfume is also a “clothing”. Although this dress can only be appreciated with the nose, it does have the personality like real clothes, and it contains the same design elements. If a clothing brand develops its own perfume, it will add its own brand concept to the perfume, which will make the fashion and perfume have a close relationship.

● Perfume is a natural extension of apparel design. If consumers like a brand, he certainly hopes to have a full range of packaging, and it will become a lifestyle. Not only clothing, but also perfumes, accessories, and even food and household items... Compared to them, perfumes are relatively easy to develop and they are easily affordable to consumers.

● Can't afford to wear a designer fashion, at least you can also afford a bottle of perfume in this brand! Perfume is an entry-level product to enter the door of luxury goods, a few hundred yuan can have your favorite designer's work, why not?

● Designer perfume brands will generally be attached to powerful professional cosmetics companies and entrust them to develop or even sell them. For example, Tommy Hilfiger and DKNY are all under the Estee Lauder Group. Hugo Boss and Lacoste are all from Procter & Gamble's laboratories. Development, such cooperation can achieve a win-win result.

The imprint of perfume on clothing

Since it is a perfume launched by a clothing brand, it certainly has a close relationship with clothing. The perfumes that were born at different times fully have the characteristics of the times, and also have distinct features of the positioning of clothing brands. Such as Dior's Ad dict charm perfume is designed according to the same name clothing line at that time, and the latest Miss Dior Cherie is combined with Dior's classic jacket, Dior is the earliest bottle of perfume Miss Dior's new era interpretation. The American brand Tommy Hilfiger’s clothing has always advocated “a refreshing American style” and their perfumes are also positioned as “pure American style”. Calvin Klein, an American designer who has been advocating minimalism, has applied the “minimalist” of clothing to the design of perfumes. His non-sex fragrance is a major genre for perfumes.