Father and son borrow player theme toy to create wealth life

2024-04-03 22:06:08

Effort does not mean success. If the goal is wrong, the harder it is, the closer it is to failure, and the farther it is from success. Although the correct choice of goals does not mean success, the right target choices combined with unremitting efforts can approach and achieve goals. A pair of fathers and sons seized the opportunity of entrepreneurship and successfully operated the player theme toy store () to play a wealthy life. So how did they discover the opportunity and how did they move towards success? Please click to watch the special report on the theme of the game, the toy store agent Zhao Fulin and Zhao Xin and his son.
Moderator: Nowadays, with the increase in people's demand for leisure and entertainment, as well as people's conceptual changes in the function of toys, the consumer group of toys has also expanded rapidly. Nowadays, toys on the market are no longer patents for children. More and more high-end and more innovative toys have gradually become entertainment products for adults. The so-called theme toy is a toy whose creative thought and image design are derived from a specific theme cultural work, and this toy also has the connotation and characteristics of the theme cultural works, so it is widely welcomed. The protagonist of our program is a father and son, and they have invested their attention in the theme toy store.

Reporter: In front of this father and son, my father is Zhao Fulin. I am 58 years old this year. My son Zhao Xin, who graduated from graduate school last year, is now running a game-themed toy store together. They all said that "the father and the son of the soldiers", Lao Zhao and Xiao Zhao, the two fathers and sons worked together to keep the business of the store in order, and even they were intoxicated.

My son Zhao Xin: I am running this store with my father. I have been in business for more than a year. The business is particularly good. Because of this, I have met many friends who like toys.

Father Zhao Fulin: Now many people are jokes with our husbands and say that we are an old urchin, a little urchin. In fact, since I opened this theme toy store, I really feel that I am a teenager.

Reporter: Don't look at the tacit understanding of the father and son now, but in order to open this small shop, they still have a lot of awkwardness.

My son Zhao Xin: When I graduated last year, I went to Beijing to play with my classmates. I saw a player-themed toy store in Beijing. At that time, we went in and the toys were especially special. It is also very fine, there are so many film and television, sports, comics, and magic. It was also very good-looking and the quality was very good. Several of our classmates bought several back at the time, and I bought a few.

Father Zhao Fulin: After he came back from Beijing, one night, after dinner, he sat on the sofa and said to me: "Dad, I will discuss something with you." He said that he wanted to open a toy store. I listened to this one. I learned a postgraduate in English. After so many years of study, I finally graduated and wanted to open a toy store. Besides, he is a newly graduated student. How can I let him open a shop, which will not be agreed to which parent will listen.

Reporter: Zhao Fulin thinks that his son should enter the foreign enterprise after graduation like his other classmates. But now Zhao Xin wants to open his own shop is "not doing business", let alone open a toy store, how can he not let his son back The reputation of "playing things". Under the opposition of his father, Zhao Xin was unhappy all day, and his father and son were much less.

Father Zhao Fulin: Our father and son have always had a good relationship. Just because he wants to open a toy store and have been awkward with me for several days, I am particularly puzzled. He told me this theme toy store and other toy stores. Not the same, I thought, what is different in this toy store. Isn't it something that children play? How can you make him fascinated?

Reporter: Curiosity can't help Zhao Fulin to check online. On the website of the player's theme toy store, Zhao Fulin learned that the toys here are "character toys" derived from cultural works such as movies, games, magic, entertainment activities, and each toy. It also has its cultural connotations. Moreover, the colorful toys here are exquisite in workmanship and complete in variety, suitable for consumers of all ages. Seeing this, Zhao Fulin has some understanding of his son's thoughts.

Father Zhao Fulin: It is good to look at the Internet, but if you really want to open this store, I have to go to the (head office) in person, take a look, see what is true. When I saw it in Beijing, the staff introduced me to the situation of the project and took me to visit their exhibition hall. After I saw it, I found that it was different from what I imagined. The toys here are quite unique. Very good, I liked it very much, no wonder my son is so fascinated.

Reporter: Under the patient introduction of the staff, Zhao Fulin also learned some other business information of the player theme toy store. Whether it is the purchase channel or the business model, he is very satisfied. Finally, Zhao Fulin decided to support his son to open the store. After returning home, he quietly placed the information and application form brought back by the investigation on his son's bed.

Son Zhao Xin: I saw the information on the table of the player's theme toy store on my desk. I was particularly puzzled. I said where this came from. Later I learned that my dad went to Beijing to inspect. I was particularly excited at the time, and I was particularly happy after knowing that he agreed to something.

Moderator: With the help of the staff, Zhao Fulin and Zhao Xin carried out store decoration and design for their small store. With the various support of the head office, the store opened soon. The unhappiness before the father and son opened the store, and the opening of the toy store disappeared. The products in their store were well-known in the local market because of their accurate positioning and distinctive features.

Reporter: In the player theme toy store operated by Zhao Xin, there are unique theme series toys. The so-called theme toys are divided into different themes according to the type, nature and source of the prototype. For example, toys derived from characters in television or movies are called movie-themed toys. By dividing the theme of toys, consumers no longer have to be bound by the age market of children's toys and adult toys, and are no longer constrained by traditional classification methods such as plush toys and plastic toys , giving consumers greater Choose a space.

Son Zhao Xin: Our store has just opened for two days. The business is particularly good, the customers are particularly numerous, and sometimes they are too busy. My dad sees the business so well, so he doesn't say anything. Sometimes, when he is particularly busy, he comes over to help me.

Father Zhao Fulin: One day, a customer came from the store. He was a young man. After he came, he kept watching the toys of the game theme. I used to ask him, which kind of toy do you want to buy? He picked up a toy and said he liked it. I just said a few words with him. I didn't expect him to start talking to me. Say how this character is doing in the play. He said that this is lively and fleshy.

Reporter: The young man introduced the toy when he was talking. At this time, Zhao Fulin felt that the young man was more like a boss, but he was like a customer. The scene at that time made him feel embarrassed. When he got home, he took it easy and took out the information of his son's training and began to have a comprehensive understanding of the theme toys.

Father Zhao Fulin: The ones he told me are really interesting. I started to pay attention to these game aspects. I really don't know that these games are cultural, and it's no wonder that they are called themed toys.

Reporter: Zhao Fulin found that the original theme toys also have cultural blood, logical relationship, personality characteristics and development changes, it is no wonder that the young man is full of talk. In fact, it is these toys that have thematic, cultural and emotional factors that satisfy the emotional needs of consumers and touch the emotional bonds of toy lovers, thus winning unprecedented consumption support.

Son Zhao Xin: There are many kinds of game toys in our store, which are quite complete, and the quality is particularly good. Therefore, our customers will come often, sometimes we will introduce many friends, and some players especially like toys and like to collect. Will buy some boutique home.

Interviewing consumers: I like collections very much. The collection must first consider its material. If the material is not good, the collection will have no meaning. He has taken it here, and itâ€™s all pretty good, I like it a lot.

Reporter: Because the toys here are subdivided into themes, consumers don't have to look for them when they buy their favorite toys. As long as they are toys within a certain theme, they can easily find them.

Moderator: The adult toy market has great room for development in China. To develop adult toys to find the right direction, in order to successfully develop this huge potential market, we must break through the traditional simple toy concept and develop new business models. To meet the needs of adult consumers. Under the strong support of the player's theme toy store head office, the father and son are well-managed and make the store very vivid.

Reporter: In the course of business, the father and son have also encountered difficult problems from consumers. In order to prevent consumers from disappointing, they will promptly report to the company at this time, seek the support of the company, and strive to give consumers a satisfactory reply.

Father Zhao Fulin: One day a customer came in with a toy of a warrior. He said that he didn't pay attention when he was reading at night. He hit it on the ground with one arm, and the equipment behind it broke down. He fell and asked. I can't fix it. I have a straight brain. I said that the light is not repaired. He was particularly disappointed. He just wanted to leave, and my son stopped him.

Son Zhao Xin: I can see at the time that the customer especially liked this iron warrior. I called him to tell him at the time. I said that you can see it. I said that if you believe in me, let me put this iron warrior first. I will ask you if we can see if our headquarters can match it. If it is worthy, I will give you one.

Reporter: After sending the customer away, Zhao Xin began to call the company to seek solutions. After understanding the situation, the company gave him an exception with a toy equipment. A few days later, the consumer came to the store again and returned with the repaired toy. Through this incident, the company was also inspired to let the company develop new business projects.

Interview staff: Our headquarters is also deeply inspired by him. Suddenly, after this discussion, it is found that the toy beauty is at the current position, and it is also a relatively blank market in this country. Then, after we have carried out specific analysis and specific statistics, including the specific system, we have come out with a whole set of this toy beauty.

Reporter: After adding a toy and beauty project to the store of Zhao Xin and his son, it helped many consumers to repair their beloved toys. In the future business process, the company has also developed toy rental and toy DIY projects. After enriching the service categories, it not only achieves the goal of better serving consumers, but also attracts more consumers.

Son Zhao Xin: After we launched the updated project in our store, the customers are more than the original, some are familiar, some are the first time, I would like to get a membership service. Give them a membership card, have some discounts on a regular basis, and then organize some members' services, so that you can better retain customers.

Interview staff: We have a complete set of membership system, for example, for this consumer, he can not only enjoy this kind of discount and points in the process of buying products. And you can also participate in all our member activities.

Reporter: The membership card service quickly helped Zhao Xin's small store to lock in the customer base and increased his customer base. Most of the customers who visit Zhao Xinxiaodian are adults. Due to the accelerated pace of life, adults need a positive pastime and rest to ease the pressure of work, and toys naturally enter the lives of adults. People like to relax by playing a variety of toys with puzzles, magic and entertainment, and find lost laughter and childlikeness.

Father Zhao Fulin: When some customers come, they ask me, you are so old, not resting at home. How to raise a bird, how to open a toy store. I told him that this person, regardless of age, adults need toys more, regardless of how old they are, in front of the toys, there is a childlike heart.

Reporter: The consumer group of the theme toy is positioned as an adult because it precisely satisfies the modern people's pursuit of returning to nature and returning to nature. An adult with a "childlike heart" tends to practice the nurturing of their childlike mind through consumption on toys. In contrast, adult income is relatively stable, with spending power and absolute autonomy, so adults are more purchasing power than children, and it is a huge consumer market.

Interviewing consumers: Because the pace of life is relatively fast now, the work pressure is relatively large, usually buy a few toys is to let yourself relax and relax their mood.

Reporter: Since the establishment of this small shop, the relationship between the father and son of Zhao is more harmonious. Zhao Fulin is more and more pleased to see the current operation of the store.

Father Zhao Fulin: Many customers in our store are coming to the brand of players. I am now satisfied with his product quality and business philosophy, including the late service of the headquarters. I am very satisfied, now my son wants to This store is big, I also support him, I hope he will use this toy store as his business to operate.

Moderator: Some people say that there is a lot of fun in the game, because there are a lot of people who have ruined their careers, and they have lost their time and lost their dreams. But there are also many people who have made their careers because of playing, and that is never to be defeated. Send results. A toy store not only fulfilled Zhao Xinâ€™s wish, but also brought him closer to his father. We are looking forward to the day when their father and son expanded their stores. We also sincerely hope that this father and son will become the big winners in the players.

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