Editor's Note With the development of science and technology, the printing industry has ushered in a brand-new revolution. A kind of "no need for plate making, one for printing" printing approach impacts people's perception of printing. Compared with traditional printing methods, digital printing What will be done in the label industry? What surprises will people bring? This article did some answers to this question.
Digital Printing: The Fifth Choice for Label Printing
In the fields of short edition, multi-version printing and personalized printing, digital printing has fully demonstrated his superiority and is a printing technology that is currently attracting much attention. According to statistics, in the United States, offset printing accounted for about 47 to 48% of the market share in 1997, reaching about 37% in 2010, and 10% for offset printing. It can be seen that the speed of development of the digital printing market, though, due to special market environment and production process and other factors, digital printing in China and even Asia will take some time to spread, but in the Chinese market, this technology is bound to have The space and reason for your own development.
First of all, the rapid development of the Chinese market has led some product manufacturers to gradually shorten the cycle of product development. This has virtually increased the risk investment of enterprises. For this reason, in the packaging field, manufacturers must find that they can quickly meet the frequency of enterprise renewals. , but also can control the cost of printing, and digital printing, is undoubtedly the best choice to fill this market gap. No need for plate making, one-off printing, and good-quality digital printing meet this need. Whether new products are launched in the trial market or new packaging designs or label designs are changed, digital printing technology can help product manufacturers reduce costs and accelerate the introduction of new concepts and new products to the market. Printing labels with digital printers has become New choice for label printers.
Second, the development trend and characteristics of domestic labels are high quality, high information content, novelty, anti-counterfeit, and environmental protection. The development direction of domestic label printing is consistent with the international trend. It mainly has the following characteristics:
High-speed printing: The increasingly fierce competition and the urgency of satisfying the needs make the label printing produced for large-scale centralized production more and more tended to accelerate the printing speed under the premise of guaranteeing the printing quality;
Exquisite patterns: At the same time as product quality is improved, more and more labels are needed to package and carry information, and some even give people an artistic appeal.
Various forms: The international development trend of today's labels is to show individuality, emphasize novelty, and increase information volume. The label is no longer a single sheet of paper such as a bottle sticker. It can have a three-dimensional shape, a variety of shapes, a multi-page folding/unfolding, and may even contain information such as a stripped-out prize promotion.
Increased scientific and technological content: mainly manifested in intelligence and security.
Complying with the international trend of digital packaging and label printing programs fully fits people's needs:
★ Realize the long and short editions and expand the business scope;
★ Up to 7 color printing, especially for labels and packaging printing with spot colors and special color requirements, such as corporate spot colors or spot colors;
★ Improve anti-counterfeiting features: spot color printing, micro-printing, UV ink printing, monochrome or color personalized variable information printing, digital watermarking, barcode and stereoscopic image printing, and any combination of the above methods to enhance the label and packaging High-tech and anti-counterfeiting features;
★ Exquisite printing quality: High-precision images up to 2400dpi and 230 lines/inch ensure the exquisite label and packaging. Patented electronic ink makes the printed image more sharp and clear, with no blurring edges and diffusion, and can guarantee the label. And the color of the packaging is long;
★ The variable data part adopts UV printing, ink printing and other methods. While satisfying the need for personalized printing, it can also realize multiple functions such as tracking, counting, and anti-counterfeiting, which can meet the changing needs of the label and packaging market;
★ Wide range of substrates: coated paper, offset paper, self-adhesive paper, specialty paper, PVC, and many other plastic films.
According to statistics from the China Packaging Federation, the domestic label printing market has room for development. The average annual growth rate of self-adhesive label printing in China has reached more than 20% in recent years, making it a new bright spot in the packaging and printing industry. According to statistics, the demand for labels in the four industries of daily chemical industry, electronic and electrical industry, pharmaceutical industry, and logistics industry will have an outstanding growth.
In order to help packaging and printing companies respond to market demand and find new profit growth points, various printing equipment manufacturers are competing to develop digital printing machines with their own advantages. At present, many internationally renowned manufacturers have launched digital printing for the packaging and printing industry. System and got success. For example, after the successful acquisition of Indigo, Hewlett-Packard Co., Ltd. has become an important supplier of color digital printing systems worldwide thanks to its technology and product advantages. Among them, the HP Indigo Press WS2000 and WS4050 digital presses can be used for the printing of various labels and packaging products. At present, these two models have been widely used in the packaging of daily chemicals, IT, food, medicine, tobacco, and alcohol, such as Pampers, Nestle, Kraft, Dove, Colgate, Unilever. Packaging and labeling of foreign brand products such as Siemens, as well as packaging and labeling of domestic brands such as Guangdong Midea, Guangdong Lafang, Jiangsu Yanghe, Sichuan Taiji, Guizhou Maotai, and Guangzhou Baiyun Mountain. The digital printing label, a variable data printing solution, perfectly reflects the development trend of the Chinese labeling and packaging industry. It fully meets the ever-changing needs of production and packaging, and has brought a tremendous impact to this industrial application:
1. Improve production efficiency
With high speed operation, it can carry out 8000 four-color A4 format variable data output high-speed production capacity per hour to meet the needs of highly automated, large-scale, centralized production, to ensure seamless integration with the product;
Reducing the number of processes in traditional printing such as plate making, printing, and blanket cleaning directly saves time and physical costs;
Only one person can complete the entire printing production process, saving human resources, it also means that the cost of human management can be controlled;
Figure I. Cost Comparison
$Page break $
2. Reduce production costs
Consumables are cheap, each printing A3 format prints, ink and other printing supplies costs about 0.65 yuan, assuming that the pattern area is 30.7cm × 43.8cm, then the cost of four-color printing supplies per square centimeter is 0.65 ÷ (30.7 × 43.8) = 0.000483 Yuan, monochrome is less than 0.000120 yuan;
The quantity is controllable, how much it needs to be printed, no waste, and direct control of costs;
Using patented electronic ink, the ink can be completely recycled and reused. It does not pollute the environment and is not wasted. It can effectively reduce the production cost while protecting the environment. Low maintenance, generally no hardware failure, and the whole process is completed by only one person, reducing maintenance. cost;
Figure II. Short-run issues in the production process
3. Make the appearance of the label greatly enhanced
2400dpi, up to 230 lines of high-precision images;
Patented ink technology ensures long-lasting color;
Personalized patterns and text give labels emotions and life;
Figure 3, HP INDIGO
Printing quality development
$Page break $
4. Make spot color printing possible for up to seven color printing, especially for spot color and special color requirements for trademark printing, such as corporate spot colors or spot colors, which is not possible on any other digital printing equipment, even if It is also very difficult to achieve through traditional offset printing;
5. The benefit of product tracking and counting is mainly reflected in the fact that each A4 tag can have different content, even if each small A4 tag has different content, such as the serial number, the variable data part is used. Different processing methods such as UV and watermark, etc., can improve the product aesthetics, and can achieve a number of practical functions such as product tracking, identification, anti-counterfeiting, counting and so on;
6. Make the label raw materials widely
ABS (Acrylate, Butadiene Styrene)
PET Polyesther tetraphthalate
PC Polycarbonate
PVC Polyvinyl Chloride
PP (OPP) Polypropylene (Oriented PP)
PE Polyethylene (LD/HD-PE low / high density)
EVOH Ethylene vinyl alcohol
Aluminum platinum paper / Gold and silver cardboard paper / Paper tube self-adhesive material Multilayer colloidal laminate
Figure V. Illustration of various substrates
7. Enhance product anti-counterfeiting features, increase high-tech content spot color printing, micro-text printing, UV ink, monochrome or color personalized variable information, watermarks, bar code printing, three-dimensional images and any combination of the above;
Figure 8, white ink + hollow process + spot color + variable data a variety of anti-counterfeiting means icon
Figure 9. Film Printing + Color Variable Data
8. To increase the flexibility of the production environment to choose a superior overall design process to ensure smooth operation in various harsh industrial production environments;
9. Improve the overall efficiency of the company's overall competitiveness and reduce the cost of various management operations to ensure that enterprises are always one step ahead of the competition;
10. Establishing a company's new image With exquisite print quality and highly focused high-tech means, both label makers and users will be the best way to represent modern corporate image.
problem:
1. Is this article a promotional letter from a company? If so, you need to edit it according to our needs. Don't dare to modify it because it is a corporate contribution.
2, if you look at the original text, the content is very chaotic, the first two paragraphs of completely irrelevant content, from digital printing to label printing, there is no any excessive
3. The picture in the article is not clear and unclear. If it is unclear, ask the company as soon as possible.
4. I made some changes in the previous content and added some content. I suggest that editors look at the digital printing materials on the Internet and then edit them.
5. The editors must remake the article to highlight the most appealing content of the article.