In Zhongshan, a vibrant, economically developed land, there are many excellent packaging and printing companies. Zhongshan Sunde is one of the best. "Self-confidence but not pretentious, realistic and not trapped in dull, flexible and more honest, dare to go beyond self-creating a brand" is the impression that "Songde" left to me.
"You are experts and you should stay in a hotel..."
This sentence is full of confidence in the strength of the company's own business and product technology level, this is the general manager of Guo Jingsong before the depot to go abroad to sell, commissioning machines before the departure of professionals.
Zhongshan Sunde Packaging Machinery Co., formerly known as “Zhongshan Debaoâ€, is a professional manufacturer of flexible packaging equipment with a series of gravure printing machines, laminating machines, slitting machines, and bag making machines. The existing staff of more than 180 people, including engineers there are more than 20 people, all of them have served in the company as a leader, chief engineer of management or technical personnel, and all ages are 30-40 years old, it is the time of the rich, dare to dare to fight In the new environment of harmony and democracy, stressing quality and efficiency, and making the best use of people and materials, they are as talented as possible. The greatest display of their talents and the greatest realization of their values ​​have enabled the company to form a strong cohesion of talents. The strong technical force enables enterprises to have a strong ability to introduce and develop technology. The technological content of equipment produced will naturally not be low.
In addition, in order to be responsible for the user, Sunde also strict quality control. Three technicians were dispatched to the company as “Inspector†and stationed in the factory that processes the main mechanical parts such as the drum for the company, and they took full responsibility for quality control. In addition to carefully explaining the functions and processing requirements of the gravure printing machine parts to the operator of the equipment, the inspector has to solve technical problems at any time and personally participate in processing and production. The mechanical parts produced in this way certainly have a very reliable quality, providing the necessary guarantee for the improvement of the overall grade of the equipment.
Songderson’s confidence is reflected in their high level of confidence in the quality of their products, reflected in the actual understanding of customer needs and confidence in the scientific research and production capabilities to meet this demand. Once there was an Egyptian user who tried to hold down the price of Sundt's products and deliberately pointed out: "Your equipment in China is not enough." Guo Guo immediately refuted: "We have a lot of good machines in China, but you don't buy them, but you buy them. Some of China's defective products returned to China, and those devices are also garbage in China. This can only blame you for your bad eyes.†This is full of national self-esteem and self-confidence, and throwing eloquent speech suddenly made the Egyptians speechless. "The products must be excellent and the popularity must be excellent." This is the principle of Guo's life.
"According to the needs of the market, we constantly adjusted the product structure and completed more than a year's time to complete the work that others would take five years to complete."
With the continuous deepening of reforms and increasingly standardized market competition, companies can only avoid weaknesses, closely integrate with the needs of the market, get the initiative to develop, rely on their own pioneering and enterprising, realistic and innovative, it is the development of the company to maintain a permanent vitality.
The reason why Songde Company can stand out in the market competition with crowds is not only because of their accurate estimate of market potential, but more importantly, they have a deep understanding of the laws of market economy. Faced with the lack of necessary standards and monitoring in the production of composite flexible packaging equipment in China, the domestic market is full of many very low-grade and rough machinery, and the disorderly competition that has formed a great impact on the formal enterprises. Guo Jingsong did not complain, but did not lament that business is difficult. Doing it, but soberly realizing that all this precisely represents the market's need for such packaging and printing machinery, and foresaw the future market needs with a unique, deep-sighted vision: those customers who purchased low-end machinery, the original capital After the accumulation, it will surely buy high-end equipment. Thus positioning its own market in the production of high-end products. After fully digesting and absorbing the latest composite flexible packaging technology from Japan, Germany and China, and relying on its own strength, it has developed four grades of automatic gravure gravure printing machine with twelve specifications and fifteen specifications of five grades. Machine and its associated slitting machine, bag making machine and other advanced products. And completed the upgrade of the product's grade from low-level → middle-level → middle-level and advanced-level, and it took just over a year to complete the road that people need to finish five years.
At the same time, Sunde also considers the actual bearing capacity of domestic users, adopts imported original parts on key components, and uses other domestic components to make the best use of domestic famous factories and their carefully processed products. Under the premise of ensuring quality, the price No improvement, so "high quality is not high price" has become a magic weapon for the Songde to defeat the enemy, so that Zhongshan Sunde products formed a good reputation among customers, and thus stand out in the fierce market competition.
"Letter-based, sincerely invites customers from all over the world, is right at heart, and join hands to develop together."
In addition to the “Accurate Market Positioning, Product Quality of Excellence, and Reasonable and Competitive Price†as the business strategy for the development of the company, Songde Company should also incorporate the word “integrity†throughout production. Songde company has an ironclad rule: peer engineers to apply for jobs, do not. From this point alone, it can be seen that the good work ethic of the Sund people is that they will never dig their peers' corners.
Creating a brand, service is the key, this is the truth of the world. Sunde also made a nationwide 48-hour service system for its own customers. The smaller ones are guaranteed to arrive within 48 hours, and the maintenance personnel are all part-time engineers to ensure the efficiency and quality of service.
For the existing customers, Songde people are conscientious, and for other gravure printing companies that have never been contacted, Sunde has never dared to neglect. At one time, some companies that bought other gravure printing equipment thought that when the machine failed, they thought of Zhongshan Sunde, and took the initiative to ask for help. With regard to these "uninvited guests" who have no business connections, Sunde Company still treats each other with enthusiasm, supports them with full enthusiasm, and devotes itself to troubleshooting with the greatest enthusiasm. After troubleshooting, maintenance personnel also provided detailed technical guidance to production operators based on the characteristics of the gravure machine being repaired and the characteristics of the substrate.
For Sunda Sun Yat-sen, earning profits is not the most important goal. Regardless of the size of the client's old and new, Sonder is treated as a friend. According to the customer's needs, Sundstrand always recommends the most suitable machine instead of the most expensive. As long as the two parties reach an agreement, even if the price is low, they will never cut corners, sometimes they would rather give up the customer and lose the opportunity to make money. Do not degrade production of inferior products and deceive customers. This is how the Songde Company has established a good corporate image in the gravure printing business with honesty and sincerity. It has not only created product brands but also launched service brands. "You reporters should write about the entire industry, not just one company."
In the interview process, this was repeatedly emphasized by Guo. This sentence does not mean that the Songde people want to deliberately advertise themselves, let alone talk about it. After more than three years of entrepreneurial experience, Songde people have always been engaged in the popularization of product performance and technology, and providing related users with consulting services. The purpose is to drive and improve the level of machine production in the entire industry to a new level. Faced with the current mixed situation of China's packaging and printing machinery manufacturing industry, Songde people actively participate in competition on the one hand, but on the other hand, they use their own anti-profiteering and anti-sharking countermeasures. Adhering to high-quality and low-cost actual actions will correctly guide industry competition. . As they themselves said, "To be reputation rather than popularity." It should be said that the development of Sonder has surpassed the narrow circle of the self, standing on the height of the entire industry, to correct his position, to create his own brand. When exporting their own products, Songde asked foreign agents to display the signboard of “China Sun Yat-Sen Sales Co., Ltd.†The purpose is not only to establish its own brand image, but more importantly, to eliminate some agents from playing SOUND. The signboards have sold low-quality and low-priced products in other countries, which has stigmatized the entire Chinese packaging and printing industry and even the country’s image. And in the installation of the machine, personnel training and after-sales service are meticulous, and strive to be impeccable, so that after the products of Sunde, go out of the country, still able to ring loudly, worthy of "made in China."
In the minds of Songde people, there has always been such a concept: take the Sunde company as the main body, and establish a gravure printing operation and maintenance technical training center for gravure printing enterprises in Guangdong Province and even the whole country. If this beautiful idea can be realized, then Sunde It will cultivate a large number of excellent technical backbones for gravure printing companies, which will directly promote the further development of the entire packaging and printing industry. Enhance the international competitiveness of packaging and printing in China.
“Reserving high-quality talent, absorbing newer technologies, and developing more advanced products†is the unremitting pursuit of Songde people; “Everything is not done, and the best thing to do†is the consensus of Songde people; “We provide "Services, we want to create a brand" is the business strategy of Songde people: "Beyond self, standing on the height of the industry, making great efforts to make big essays" is the magnificent ambition of the Songde people. This is the Zhongshan Songde that I know. We sincerely hope that it will take a more solid step toward the goal of "first-class brand". (From "China Packaging News" Fan Junjiang)