2011 Furniture Industry Keywords: Responsibility Opportunity Challenge

The global economy is undergoing unprecedented changes, and China is expected to become the world's largest economy in the next decade. According to the National Development and Reform Commission, China will overtake Japan this year and become the world's second largest economy. China is transforming from a “world factory” to a “world market”. China’s huge potential as a world market will eventually be fully and completely released. At the same time, our social structure is also undergoing unprecedented changes. For many of our furniture colleagues, consumers between the ages of 30 and 45 are the main consumers.

The wheel of history has advanced to today. The “post-80s” people who have been skeptical and questioned by us have reached the middle ages and are becoming the main force of the society. They have also become the mainstream consumer groups that the furniture industry hopes to fully strive for. This great change in the economic and social landscape has brought a strong momentum and bright prospects for all of our furniture people to shape the new pattern of the industry.

Responsibility: the premise of the development of Chinese furniture

The current situation of China's home furnishing industry is large industries and small enterprises; the current situation of China's home furnishing industry is weak brands and chaotic markets. The industry is an interest chain and an ecological chain. The greatness of the industry needs the support of a good ecological chain. For the ecological destruction chain, at the end of the day, it is only possible to lift the stone and lick its own feet. Only the responsibility can make the people who do the work no longer suffer from shocks and injuries, in order to restore the proper meaning of brand incubation and industry competition.

The furniture industry should create more value for consumers

Any business model must create value for consumers, so when the store is doing, can it be cost-effective to operate at low cost, because the low-cost operation of the big market allows our dealers to achieve low-cost operations, Then realize that consumers buy goods at lower prices. American furniture products are very cheap, and all are made in China. This is sad for us Chinese furniture people. We should find ways to create more value for consumers.

Responsibility to be respected

A company's social responsibility includes at least several aspects: responsibility to shareholders, responsibility to consumers, responsibility to society, the state, and responsibility to employees. We are now with more companies, staying at the stage of the interests of shareholders. The shareholders are comfortable, and the consumers are comfortable? Are the employees comfortable? Some companies brave the sales of billions a year, China's first, the industry's first, then how many employees of our company, I feel that following this boss is a kind of glory, how many? In this case, can you be respected? Can it be respected by society? the answer is negative.

Internet market - another virgin land in the furniture industry

The country's furniture industry has an output value of about 700 billion yuan, accounting for 70% of global furniture production. It is definitely a well-deserved "Made in China". However, among the top 50,000 of the global websites, there is no website for a Chinese home business. The top ranked in the home industry is Sweden's IKEA, which has a CTR of 341. The e-commerce of China's furniture industry and the market of the Internet are just getting started. It is not as mature as the developed countries in Europe and America. For example, in European countries, the proportion of furniture purchased online is about 30%, and the US may be 40. %about. If we have a 10% ratio in our 700 billion, it will be 700 billion. Which company can now account for so much in the sales market? No. Therefore, the space for the growth of the entire online market is very large, and it must be a good virgin land.

"Tossing" - the process of stable development of the furniture industry

In fact, any business, including our home furnishing industry, must go through every peak and every adjustment. These are just one wave of waves and waves. There is no such thing as excess. We must have long-term development thinking in the process of development, not short-term thinking. We should be able to cope and adjust for short-term difficulties or changes. In the middle of the development process, every enterprise should have a healthy development mentality. The means we use ourselves is that each city first opens a store. This store is bigger, and then opens a micro store and then spreads it out. Basically, Adopting this kind of development, I believe that no matter what the storm, I can move forward steadily.

Glass Plate

A glass plate is a flat, rigid piece of glass that is typically transparent and smooth. It is commonly used for serving food, such as appetizers or desserts, as well as for decorative purposes. Glass plates come in various shapes, sizes, and designs to suit different needs and preferences. They are often used in formal dining settings, restaurants, and special occasions. Glass plates are easy to clean and maintain, making them a popular choice for everyday use.

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