In the end, what kind of events can make many brands “big brothers†gather in Chengdu? Behind this gathering of elite brands, what kind of undercurrents? With questions, our reporter specially visited the center of the storm - Xiangjiang · Global Home CBD.
Keywords: sword finger west
Advancing into Xiangjiang to seize the strategic heights of the western region
Lin Weijie, the boss of Red Apple Furniture Company who just came from Guangdong, told the reporter, "This is a special visit to the Xiangjiang·Global Home CBD!" In his view, Chengdu and even the west will become the main strategic direction for the further development of Guangdong furniture. And the large-scale furniture trading center like Xiangjiang·Global Home CBD has just provided the most suitable opportunity for the collective “Westward Advance†of Guangdong Furniture. Therefore, there will be 600 first-line brands with planned and large-scale investigations into Sichuan.
In fact, as early as last year, Xiangjiang·Global Home CBD detonated the attention of the industry. The Guangdong Fine Furniture Expo Center was officially completed in August, and signed an agreement with the Guangdong Furniture Chamber of Commerce on August 7 to more than 150 Guangdong furniture. The famous enterprises are stationed in the group, and the southwest direct selling base of Guangdong furniture brand is established here.
According to the marketing director of Xiangjiang·Global Home CBD, after hearing the news that Guangdong furniture will be organized in Chengdu, these days, furniture manufacturers from Hong Kong, Beijing, Jiangsu and other places have come to the investment promotion center of the project. Competing with them to sign the entry agreement. Being able to be "hot and hot" has become the fourth pole of furniture development in the country and the world. It affects the flow of national furniture capital and brand. Xiangjiang·Global Home CBD naturally has the absolute strength to stand out.
Keywords: scale strength
Radiation in eight western provinces and cities
It is reported that the reason why it can incite the Guangdong Furniture Group Army, first benefited from the scale advantage of Xiangjiang·Global Home CBD in the west. The project is located in the Chengdu Furniture Industry Park in Xindu District. It is a joint venture between Guangdong Xiangjiang Group and Sichuan, Chengdu and Xindu District governments. It is supported by the Global Furniture Industry Chamber of Commerce and is built with the industrial business model. Industrial development base.
According to relevant experts, it is estimated that by 2015, the global furniture industry will far exceed 5 trillion yuan, and in the ten western provinces centered on Xiangjiang·Global Home CBD, there will be tens of thousands of Chinese furniture leading manufacturers, with an average annual transaction. It will account for one-third of China's furniture industry and become one of China's largest home furnishing markets.
In terms of area, Xiangjiang·Global Home CBD covers an area of ​​more than 6 square kilometers and is divided into 16 functional zones. It can accommodate more than 20,000 excellent manufacturers of world furniture and building materials, and can provide display trading platform for 5,000 global famous brands. It provides procurement and distribution services for large furniture and building chain enterprises around the world. After the operation, its furniture transactions will be radiated to eight provinces in the west. It is estimated that the annual transaction volume will reach 300 billion.
Keywords: operational tips
The leading faucet of furniture, Ding Ding, succeeded in trading experience
The ability to operate such a large-scale project, in the end, is the dealer of the Xiangjiang Group? In fact, the Xiangjiang Group, founded in 1990, has already become a "aircraft carrier" in the Chinese home furnishing industry. Its industry covers trade and circulation, real estate development, and resource and energy. And financial investment in four major areas. Its Xiangjiang Home MALL and Jinhaima Home Chain brands have built and operated more than 200 large-scale home chain stores nationwide. At the same time, it has invested in more than 20 large-scale commercial and trade projects in more than 10 provinces and cities nationwide, with a commercial area of ​​over 7 million square meters. In the past 20 years, Xiangjiang Group's furniture market operation experience has been proud of the entire industry. Its exhibition marketing, affiliate marketing, event marketing and other methods have been applied to various projects across the country, and the number of furniture brands that have been developed together with the Xiangjiang Group has reached thousands. It is these countless successful trading experiences that have become the key to the true decisive victory of the No. 1 furniture trading platform in the West.
“In addition, the overall operation and promotion of Xiangjiang·Global Home CBD will be operated by the distribution department of Xiangjiang Group.†Huang Yaoping, the president of the investment department of Xiangjiang Group, said, “As a strategic core project of Xiangjiang Group, we have already been from the company. The elites will be selected to form the most powerful operation team to ensure the successful operation of the Xiangjiang·Global Home CBD project.†Those in the furniture industry know that this operation team can be said to be the most powerful in China.
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