On July 20th, Shanghai Fashion New Landmark Swatch Art Peace Hotel Art Center, Maybelline New York with 60 national fashion media and make-up artists together to present a refined, modern, art and creative " eyeliner family " new product launch conference .
Very thin lines, simple drawing
Maybelline "eyeliner family" adds new members
Always leading the international makeup trend, Maybelline New York launched its eye-catching long-lasting phantom eyeliner in 2009. With its easy-to-use makeup and long-lasting smudge-free long-lasting makeup, it has led the market for creamy eyeliners since its launch. The method of drawing different eye-shaped eyeliners introduced for the unique eye characteristics of Asian women has won enthusiastic response from consumers and has triggered a wave of buying.
Very fine and easy to draw liquid eyeliner This summer, the Maybelline New York eyeliner family has added new products, which further enriches the Maybelline eyeliner family. The newly introduced ultra-fine and easy-to-paint liquid eyeliner has a super-fine diameter soft-tip pen with a fine line of 0.05mm to fill the eyelash gaps carefully, creating a perfect and controllable perfect makeup effect, and even easier to graffiti creative eye makeup. It has a thick black color and is not blooming all day long. It is perfect for makeup all day long.
On July 20th, Maybelline's “eyeliner family†media sharing session, the market participants from Maybelline New York shared the research and development process of Maybelline's extremely easy-to-paint liquid eyeliner, and announced the product under the witness of the media and guests. Officially listed.
Experience creative eye makeup
The newly launched Maybelline's extremely easy-to-paint liquid eyeliner is designed to help urban women quickly manage their daily makeup while creating a variety of challenging eye makeup. At the press conference, the creative eye makeup stickers specially prepared for the guests caused a small eye makeup experience. The three series of "Roman History of Love", "Rock Girl", and "Fairy Fluttering" eye makeup stickers are designed for urban women of romance, wildness and fantasy. At the scene of the backstage of the New York Fashion Week show, the guests selected stickers according to their own personality, and obtained their own make-up blockbusters in the professional photography area on the spot, and easily turned into a cover girl.
A pair of magical changes, eye shape, long-lasting phantom eyeliner, trend, eye makeup master interpretation
Maybelline New York special makeup artist Andy Koh came to the event, starting from the ancient Egyptian maid makeup and traditional Chinese opera makeup, to explain the history of eyeliner interpretation and the importance of eyeliner for women's makeup. Later, Andy Koh made a special on-the-spot eye-catching demonstration with three eye-shaped models for the common eye characteristics of Chinese women: stunning and feminine makeup for single-eyelid women, magical electric eye makeup for inner-folding eyelids, and Double eyelids women add a touch of awesome makeup. Different eye types glow with different charms and brilliance under the magic of the eyeliner.
As the masterpiece of the Maybelline makeup for the previous New York Fashion Week, Andy also brought the makeup from New York Fashion Week to the makeup – the scene to create this season's trend for the famous Chinese designer Vivienne Tam Kunqu inspired collection Eye makeup, four models wearing Vivienne Tam 2011 autumn and winter fashion brought a "fashion" and "fit" aesthetic feast to the guests.
Media Creative Eye Makeup Contest, a stage where art and inspiration come together!
After enjoying the modern eye makeup, how can you not experience the magical power of the new eyeliner yourself! Maybeo, a New York makeup management manager at Maybelline, used the extremely easy-to-use liquid eyeliner to create a creative art eye makeup for the live media. In just three minutes, the creative makeup looks beautiful. A creative eye-catching contest for media guests was also launched. The guests used their creativity and made their talents. The event became a sea of ​​art and inspiration. Finally, the unique prizes for this event - unique and exquisite hand-made creative accessories, once again echoed the theme of "creative, exquisite, modern" activities, and become a good memory and collection of guests.
brand history:
Founded in 1920, Maybelline New York is one of the most successful brands in the world for L'Oreal Group, the world's largest cosmetics company. It is sold in more than 129 countries and regions around the world. With more than 200 products, Maybelline New York is committed to combining advanced technology formulas with trending techniques to create vibrant and approachable cosmetics. Since Maybelline New York came to China in 1995, the concept of "beauty comes from the heart, beauty comes from Maybelline" as a long-term commitment to Chinese women, is committed to helping Chinese women to better display their own "beauty", intrinsic Beauty, image beauty, confident beauty! And call on everyone to "hold the beauty that belongs to you."