Site mountain plumbing sanitary ware sustainable development industry has gradually grown

The people in the factory area come and go, the workshops are rumbling, and the cars that load and unload the goods come in and out, and they have a busy scene. This is the scene that the author saw at the end of December 2011 in Kangliyuan Sanitary Ware and Ruilin Shower Company in Heshan Town, Heshan City, Guangdong Province. In recent years, the sanitary hardware industry of the site town has taken the quality as the foundation, the brand to expand the market, and constantly improve the industry support, and gradually develop and grow. At present, there are more than 300 sanitary hardware enterprises in the town, with more than 15,000 employees and an annual output value of more than 3 billion yuan, making it one of the pillar industries in the region.

Taking quality as the foundation and innovation to enhance competitiveness

The bathroom hardware industry of the site started in the late 1990s. In the same year, the site town committee and the town government made full use of the opportunities for the expansion of a number of domestic sanitary ware enterprises, targeted investment, and initially established the bathroom hardware industrial park. The foundation of the development of the site mountain bathroom hardware industry. At present, more than 300 bathroom hardware companies are mainly concentrated in the town's Daying Industrial Zone and Dongxi A and B industrial zones, covering an area of ​​6,000 acres. In 2011, the total industrial output value reached more than 3 billion yuan, and the sales revenue was more than 2.5 billion yuan. The export volume reached more than 300 million US dollars, and the market share of products continued to rise, which was unanimously recognized by consumers at home and abroad.

"Market competition must be based on quality, control product quality, the entire industry will develop normally, and will have vitality and influence." In the interview, Lao Jianpeng, director of the Economic Development Office of the site, said.

Constantly promoting the development of the bathroom hardware industry, the location of the mountain does have its magic weapon to win. The companies here focus on hard work to temper both internal and external considerations. “External” refers to the design of the design, and “inside” is the function development. With this magic weapon, the site is not only at the forefront of the national multifunctional development of bathroom hardware. In the past 10 years, the bathroom hardware companies in the site have paid more attention to style and quality, thus successfully winning the favor of consumers.

Siteshan Town insists on relying on scientific and technological progress to promote economic development, continuously deepen the strategy of “scientific and technologically revitalizing the town”, enhance the development potential, and promote the sustained, healthy and rapid development of the town's economy. Priority will be given to projects with development potential, high technological content and good market prospects; key support for projects with regional characteristics, large industrial scale and capable of driving the whole industry; tracking and support for high-tech projects with high added value Strongly promote the further integration of science and technology and economic development.

Guiding bathroom hardware companies to actively introduce high-tech, transforming and upgrading traditional bathroom hardware is another measure of the town. Encourage enterprises to introduce and use new technologies, new materials and new equipment, develop new products such as nano glaze technology, matt glaze, and improve the scientific and technological content of products. In the course of development, we will actively cultivate and develop leading enterprises, and take advantage of the design, management, technology and user network of leading enterprises to drive the development of hundreds of families.

Expanding the market with brands, so that regional advantages form a cluster effect

In recent years, the location of the bathroom hardware industry has maintained a good momentum of development, "Jishan Plumbing Sanitary Ware" has gradually been recognized by the industry in the country, has become a regional brand with a certain reputation, is a beautiful "business card" ", laid a good foundation for industrial investment, and promoted the sustainable development of the site mountain economy.

There are nearly 40 locally-developed sanitary ware manufacturers in the town, including Tailin Sanitary Ware, Kangliyuan Sanitary Ware, Yiwensen Sanitary Ware, Jieli Sanitary Ware, Sanli Sanitary Ware, Yajie Sanitary Ware, Ou Lai Sanitary Ware, Xianweite Sanitary Ware A group of enterprises represented by the company has gradually established a high brand awareness in the market competition, with an annual output value of 750 million yuan and a tax payment of about 30 million yuan, which plays a very good leading role in the industry. After 2007, it successfully introduced three national well-known brand enterprises (Zhongyu Building Materials Group, Shenluda Group, Ningbo Orest Sanitary Ware Industrial Co., Ltd.) to establish a production base in the site, further promoting the site of the mountain area.

Brand building of the bath base.

In order to further build the “Qishan Sanitary Hardware” regional brand and help enterprises to develop the market, the site town committee and town government actively organized and assisted the enterprises to participate in the high-grade sanitary and plumbing products fairs at home and abroad: In October 2007, the town was organized. The 17 sanitary ware enterprises took “Jishan Sanitary Ware” as the unified image to one of the largest plumbing and sanitary ware production bases in the country—Nan'an City, Fujian Province to participate in the 2007 China (Nan'an) Plumbing Hardware Fair; in March 2008, organized Ruilin Bath Technology Co., Ltd. and many other companies went to Milan, Italy to participate in the 36th International Sanitary Ware Exhibition; in May of the same year, organized 16 sanitary ware enterprises to go to Shanghai to participate in the 13th China International Kitchen & Bathroom Facilities Exhibition; assist Jie Li, Tai Lin, Li A number of sanitary ware companies participated in the Canton Fair independently with their own brands; organized a number of sanitary ware companies in the town to participate in the 14th China International Kitchen and Bathroom Facilities Exhibition in Shanghai.

While working together to build regional brands, the enterprises in the town also actively carried out research and development and innovation, and created their own brands, and achieved gratifying results. For example, in the review of “China Famous Brands” and “China Valve Famous Brands” organized by the National Industry Association and Construction Hardware Branch, and “China Famous Shower and Bathroom Accessories Brand” review activities, Kangliyuan Sanitary Ware Co., Ltd. was Named "China's famous brand of faucet", Ruilin Shower Technology Co., Ltd. was named "China's famous brand of shower and bathroom accessories." The establishment of well-known brand enterprises such as American Standard and Ameco, and the long-term cooperation relationship with the local plumbing and sanitary ware enterprises in the site, has enhanced the cluster effect of the sanitary ware hardware industry in the site, and opened up the development of the characteristic industry of the site. a new chapter.

Upstream and downstream linkage, perfecting the industrial supporting site, Shanshan Town is close to the three regional industrial bases of “Shuikou China Sanitary City”, “Kaiping Moon Mountain Electroplating City” and “Siqian Stainless Steel Base”, which is located at the intersection of “One District, Three Cities”. The land is the throat town connecting the Pearl River Delta to the western part of Guangdong. In response to this unique geographical advantage and geographical advantage, the township committee and the town government have focused on attracting investment in the "bathroom hardware" industry. In the past 30 years, 21 of the investment projects have been bathroom hardware. Class projects account for more than 60% of the total. After long-term construction and development, Siteshan Town has formed a complete sanitary hardware industry chain of “raw material supply – core component production – sanitary machinery manufacturing – brand-name product production and sales”.

In terms of raw material supply, the main raw material for the plumbing and sanitary industry is copper, and the site of the town has already formed Weiqiang copper, Jinyi copper, Jinzhou copper, Donglin copper, Weilun copper, and Junzhan. Copper and other large copper production enterprises are the mainstays. A large number of small and medium-sized copper production enterprises are supplemented by the production and supply pattern of raw materials. The raw material supply capacity is radiated in the towns of Shanzhen and Kaiping Shuikou Town, and the market share is over 70%.

In the production of intermediate parts, Hande Technology Development Co., Ltd. is a new high-tech enterprise with independent intellectual property rights. The solar hot and cold water thermostatic regulating valve developed, developed and produced by the company is the most advanced solar water heater core component in China. One of them has applied for a national utility model patent. In addition, the company represented by Ruilin, Modi, Yongchao, Oden, etc. provides intermediate products such as showers and lifting frames. The die-casting factory represented by “Strong Die Casting” provides the common hands and handwheels for the bathroom. And other products. These enterprises have further improved the bathroom hardware industry chain in the town of Weishan.

In the hardware design, manufacture, sales and maintenance of bathroom hardware industry, there are professional manufacturers in the design and manufacture of special machine tools for hardware and plumbing processing industry. Hee Machinery and "Derlin Machinery". Among them, “Hongxi Machinery” is mainly engaged in the production of surface treatment polishing and sanding automation special working machine, and its technology level leads the industry. According to incomplete statistics, 90% of plumbing and sanitary companies in the current site of Shanshan and Shuikou are using equipment produced by the two companies. These two companies have become an indispensable part of the site hardware hardware industry, and have further promoted the improvement of the site sanitary hardware industry chain.

Pay attention to and cultivate talents to ensure the healthy development of the industry

Due to the diversification of investment channels, the current investment sources of the site are very extensive. In addition to the bosses of Heshan, Kaiping, Guangzhou and Foshan, there are also provinces such as Guangxi, Fujian, Zhejiang, Jiangxi, Henan, Hong Kong and the Middle East. Foreign merchants. The gathering of different types of merchants brings different development ideas, different production techniques and different management experiences, which encourages the site to exchange and absorb each other while the industry is gathering, thus forming a unique business culture unique to the site. .

In recent years, the high-speed development of the location mountain bathroom hardware enterprises has increased from dozens of several years ago to more than 300 currently. The development of enterprises is in full swing, and the competition among enterprises has evolved from the competition of industrial technology content and management level to the competition of enterprise talents. Numerous jobs are in urgent need of a large number of marketing personnel, technical staff, and general workers. Most locals in the site will choose jobs other than general workers, making it difficult for general workers. Although some enterprises have begun to introduce a large number of talents from Foshan and other production areas, there are still many bathroom hardware companies that have insufficient understanding of the importance of talents. Director Lau Jianpeng believes that in the future market competition, if bathroom hardware enterprises want to achieve breakthrough development, they must have a clearer understanding and planning of talents' attention and training. Only in this way can we ensure the competitiveness of the company's bathroom hardware enterprises. To ensure the healthy development of the industry.