The office supplies market has never lacked companies and distributors who want to enter the circle. The well-known office stationery brand is expected to have a high-quality and efficient dealer group. Small and medium-sized stationery companies are expected to recruit suitable dealers, so that they can get more original accumulation. Then how can office stationery brand manufacturers better complete the investment promotion work, they have to talk about the office positioning and promotion of the office stationery company itself.
Clear positioning
Investment planning is the first step in the recruitment process of stationery companies. Then the first step in investment planning is å•¥? The first step in the planning process is to establish a policy. As long as the policy is established, the planning work can be done in a targeted manner.
The investment promotion policy of office stationery companies must be based on the company's product characteristics, company resources, planning talents, competition companies and competition products, and conduct inductive evaluation to develop a practical investment promotion policy. The policy of attracting investment is different, and the method of attracting investment is different. In order to have a clear policy and needs, we must have accurate product positioning and communication methods. We must find more elements of entertainment, vividness and humanity in the needs of subdivision. In this case, we can ensure that the company's stationery brand investment operations receive the expected results. As long as the clear investment promotion policy and practical investment promotion plan are combined with the novel and dazzling way, the investment operation can be done very well.
Targeted promotion
In the current situation of competition, the investment planning of office supplies companies is very important for the success of investment promotion. However, up to 40% of the companies did not plan any investment products before the investment, perhaps the planning power is too thin. Most office stationery companies do not have a chic, reasonable, eye-catching selling point and center differentiation appeal. The investment advertising case is also rude and different, the image lacks new ideas, the advertising content can not be said to be on the point, the randomness is very There are no strategies to be strong, or some commodities that pop up. Even if there is a simple plan, it is not in place. Most of them are patchwork in the plan of copying others.
In the situation of the white-hot shopping mall competition, how the stationery company has become a key target for dealers to select partners after planning and planning their own product operation roads and presenting different differentiated promotion strategies and tactics to dealers. It is also the trick of some first-line stationery companies at the investment center.
Clear positioning and targeted publicity are indispensable factors for the success of investment promotion. Based on these factors, we identify the differentiated features of products, find attractive selling points, and rationally distribute manufacturers and distributors. The distribution of benefits is the right way for the long-term development of investment promotion.
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