Want to renovate in the first half of 2012, when is the most cost-effective order? Perhaps, some people are waiting for the decoration season in April and May, waiting for the festival promotion such as "May Day". However, recently, in the process of visiting the market and enterprises, the reporter found that the "bashing goods" ideas of the insiders are quite different. According to reports, with the rising cost of raw materials and labor, from March to April, some renovation, building materials, furniture manufacturers will increase the price of products by 5%-10%. “So, from February to March, that is, now, it is a stage low for the price of the overall household products, suitable for shots.â€
According to the analysis of the industry, from late February to early March, it is a low season of consumption after the New Year, the price policy of the new year has not yet begun, and home buyers are happy to let the price go to the stock from March to April. The new product is on the market. Therefore, placing orders during this time period is sometimes more cost-effective than the peak season of the peak season. Some samples and stock products have low discounts that you can't imagine, and the specials are more abundant, so you don't have to crowd out to buy them.
The maximum pressure is still the artificial wage
The prices of various types of substrates are temporarily stable
The continued downturn in home improvement upstream real estate will lead to a sharp reduction in the overall renovation business demand in 2012, which is a common concern in the home improvement industry. At present, the situation of internal and external difficulties makes most companies face the winter test in 2012. Therefore, for the issue of budget quotation adjustment that directly affects the signing and consumers, the company will generally be cautious and will not rise. "Even if you really want to adjust the quotation, usually at least 2-3 months in advance, notify the owner of the decoration intention, give the owner full consideration and signing time." A decoration engineering director Zhu Yuming said.
It is understood that many home furnishing companies have tried their best to cope with the cost pressure caused by the rising prices of substrates such as plates, paints and wires through various methods such as direct purchase by batch manufacturers and refined internal management, but the labor wages continue. The rise is still unbearable for the home improvement industry. “Since the second half of last year, many companies have had to pay a portion of their profits to cover their labor. The wages are low and they can't find good workers.†A familiar project manager told reporters that his company is currently subsidizing each single. The labor cost is about four or five thousand yuan. A home improvement manager who did not want to be named also said that the company is calculating labor costs based on market conditions. The increase in labor costs of various companies this year will be increased by 3%-10% according to their own digestion capacity.
For the owners who want to package the decoration of the workers, the reporter also helped to inquire about the recent "wind and grass" in the building materials market. As the price is still low in the off-season, the prices of various substrates and auxiliary materials are still stable at the end of last year. Relatively speaking, the prices of the wires that are floating in the futures market with copper and oil prices are still relatively high, but for apartment renovation. Words, because the amount is not large, the price difference can be ignored. In addition, due to the relatively light decoration business in the opening year, the artificial price is temporarily stable in the second half of last year, the price of plumber 150-200 yuan / day, the mason 180-200 yuan / day, woodworking 180 yuan / day, painter 160-170 Yuan/day. However, some dealers told reporters that the manufacturer notified the price adjustment up to 15-30 days in advance, it is difficult to guarantee that the price of various main and auxiliary substrates will show a new round of fluctuations in April. Therefore, some of the necessary materials for decoration, the owner may wish to start stocking in advance in this half a month.
Building materials imported Wei Tao products rose 5% -10%
Cabinet floor tiles waiting for the opportunity
Then, in the early hard decoration process, the cost of ceramic tile, floor, cabinet, bathroom and other main products, the price will fluctuate in the near future?
After visiting the circle, the reporter found that this year's price increase "pioneer" is still a variety of Weitao products, especially a group of high-end, imported big-name Weitao products, is brewing a collective price increase in March to April, rising The price range varies from 5% to 10%. Among them, as the first-line product market share of TOTO and Kohler two brands have confirmed the price increase time. The full range of TOTO products will be implemented from March 1st. The full range of Kohler products will also increase in price throughout the year in April.
Compared with Weitao products, the cabinet, floor and tile industries have taken an opportunistic price strategy this year. Most of the brand agents visited by the reporters said that the price increase of all products in the first half of the year is relatively small, and the price of some high-end or new products will be controlled within 3%. Wang Guohua, marketing director of Fudeli Flooring China, believes that “the market situation is so bad, consumers who do not raise prices may not be able to pay the bill. How to refine the internal strength and digest various costs is the key to thinking about this year.â€
Solid wood and leather products will raise prices
Most brands are stabilizing for survival
Also hope to survive in a stable price strategy, in addition to the main material business, there are most furniture manufacturers. Taking the sixth space metropolis as a sample of the survey, the reporter unannounced visits to many furniture merchants in the Modern Pavilion and the European and American Pavilion (Versailles Palace), indicating that there are not many brands that will increase prices, mainly in rosewood, solid wood and leather, raw material prices. Some of the obvious brands have risen, but the overall share is only about 10%. Most furniture brand promoters said they did not receive a price increase notice.
However, some insiders reminded that the degree of branding of furniture products is low, the price transparency is low, the products in the entire furniture market are mixed, and a large number of furniture products are sold at a discount strategy all the year round. Therefore, the price is not adjusted does not mean that the product does not increase the price. If the overall operating costs continue to increase, merchants can also increase prices by reducing the hidden ways of promotions and offers.
In addition, with the opening of the Milan Furniture Fair in April and the opening of the Guangdong Furniture Fair in China, it is not excluded that some furniture brand companies will raise prices in the name of new products to reduce consumers' resistance to price increases. Therefore, for the owners of this year's decoration, it is possible to take advantage of the first sale of the New Year in the home market from the end of February to the beginning of March, and lock in the price of some classic products in advance. It is understood that from the beginning of this weekend to the beginning of March, Red Star Macalline and other well-known chain home shopping malls will launch large-scale promotional activities one after another, waiting for the owners to pay attention to.
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