Simple commodity packaging becomes the new darling

Excessive packaging meets the needs of a small group of people, but it has caused a series of harms such as wasting resources, generating rubbish, infringing on consumer rights, and contributing to the pursuit of luxury. The packaging of goods, especially the issue of gift packaging, has a common international rule that the price of packaging cannot generally exceed 15% of the price of the intrinsic product, and the maximum cannot exceed 20%. Exceeding this standard can be considered over-packaging.


Recently, in some supermarkets in Xinyang City, Henan Province, Xinyang Maojian Tea in rows was installed in an eye-catching position with prices ranging from RMB 38 to RMB 58. According to the sales staff, such a small package of Xinyang Maojian is the first time into the supermarket, just listed the various brands of simple packaging of tea, become consumers to buy the "darling."


To seek an outbreak of transformation is a realistic issue that some industries that have been falsely prospered have to consider. In particular, with the reduction in official consumption and gift-giving consumption, the market space for high-end tea has been squeezed and sales have been almost “swept”. Although Mao Jian is famous, but the market share is not too much, and now from the "luxury goods on the tip of the tongue" has gone down the "altar", "upside down" into the supermarket, return to rational prices.


China's Provisional Regulations on Suppression of Profits and Expenditures also includes the provision that "any other measure of price fraud should be used to stop profits". The State Administration for Industry and Commerce has similar provisions in the "Procedural Measures for the Fraud of Consumer Fraud". These provisions are in a sense to the use of luxury packaging businesses to increase commodity prices and earn consumer money. China has become one of the countries with the most serious luxury packaging. The volume of packaging waste accounts for half of the solid waste. One-third of the city's domestic waste is packaging waste, and more than half of these packaging wastes are luxury packaging. In fact, it is the consumers that end up with the over-packaging of goods.


Over-packaging on the one hand, on the other hand, it is necessary to strengthen the supervision over the production of goods and increase the intensity of the crackdown on the commodities that violate the regulations; on the other hand, it is necessary to govern the consumption of public funds to curb the wind of giving gifts to public funds. In addition, consumers must also change their concept of consumption, use the concept of low-carbon consumption, simple life, and safeguard their own consumer rights.

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