As early as the initial stage of development of the text, people began to combine two or more of the same words together to form an independent word. For example, two "woods" constitute "Lin" and three "wood" components " Sen, many words are composed of two or three identical words, but using this method to create words is very limited, and the number of new words produced is also very limited. Therefore, people began to combine more different words to form new words. Sometimes the various parts of the new word share common characteristics. Sometimes the part is subordinated to another part. Both “day†and “month†can emit light. They form the word “brightâ€, and the “woman†and the “child†constitute “goodâ€. "People" and "words" constitute "letter." However, many changes, even qualitative changes, took place before and after the combination, regardless of whether it was a word or a word. From the perspective of fonts, the delicate relationship between archetypes and new types is extremely important. They are not simply inclusive relationships, but they are to create a sense of harmony between power and demeanor; from the perspective of literal meaning, the original intention There is a relationship between difference and connection between new ideas. In modern design, different shapes are often combined or reconstructed to produce a new shape. There is also a subtle relationship between the original unit shapes, the original unit shape and the new shape. This is similar to the beginning of the formation of a word. In the beginning of the composition, it is necessary to consider the role of ideographic, but also consider the beauty of the form, and need to deal with the contradictory relationship between various factors: proportion, radius, length, cleverness, intimacy, blunt sharpness, restraint, frustration. , straight, echo, and so on. These factors are often considered in modern design. Therefore, if you look at these words as a graphic, you will find that the combination of the whole and the parts is very worth learning.
2.3 "Shaped sound" and visual thinking
Chinese characters, mainly in the form of phonograms, have formed such a layout format. In addition to historical inertial effects and aesthetic psychological effects, people's studies have found that it is probably due to the guiding role of neuropsychological factors. Moreover, this may be the main reason for the formation of the left-right sound structure. The physical psychological basis for cognitive activities is the human brain. Seen from the left hemisphere, it is good at abstract thinking and logic analysis of details. The right hemisphere is different from the left hemisphere. It is good at processing the perceptual information obtained from the vision. Right hemisphere visual image painting dance geometry space intuition imagery overall composition ..... Left hemisphere auditory abstract language description mathematical time concept reasoning analysis of details ..... Chinese language is a typical representative of Chinese traditional culture in its creation In the process of development, it is also natural to be constrained and influenced by the activities of the brain's nervous tissue and its organization. The symbol (ideal part) is left, and it represents a relatively specific generic meaning. It generally refers to a specific thing. The sound symbol (representing the part of the pronunciation) is right, providing a relatively abstract qualitative meaning. The left visual glyph falls on the right hemisphere, and the right visual vocal symbol receives and processes the left hemisphere. The character of the note and the sound symbol exactly fits the functions of the two hemispheres of the brain. In today's design, if you consider the person's visual and thinking habits, such as placing a button on the right side of the product that requires rational identification in the product design, and placing the left side of the perceptual area, the visual process can be well understood. The audience not only receives the information conveyed by the design work better, but also resonates better with the designer on the senses to achieve the original intention of the design.
2.4 The "Sound Sensing" Expression Method in "Shaped Sound" and Modern Modeling Design
In the process of generating a phonogram, it is initially generated by adding an ideogram or a musical note to the existing text. Until it has matured, this is still the main way to generate the word. The phonetic characters combine graphics and pronunciation very well. Through the addition of sound notes, the human visual and auditory senses are subtly linked. For example, the phonograms with the meaning of “water†are related to water, and “jiangâ€, “riverâ€, “lakeâ€, “ditchâ€, “deepâ€, etc., and “water†are organically linked to the sound symbol of the right. Together. In the literary works, the writing method that can evoke the integration of different senses is called “sense of feelingsâ€. This term is used temporarily to describe the phonological characters that we can learn from today’s designs. When we do design today, we also need to connect different senses together. When we see a graph, in addition to the visual experience, we will inevitably generate associations in the sense of hearing and taste. Even if it is a very abstract figure, we will also From its point, line, face, and color combinations, it feels different sensory stimuli, so at the beginning of our design, we must take into account the viewer's various feelings, which are often overlooked by designers. The phonetic characters use the “symbols†of the sound symbols to solve the problems. We can also use the design symbol language to solve the problems. For example, the graphic design of Jiangnan atmosphere needs the use of soft lines and layouts to make people think of the style of Jiangnan Waterscape. The design of the equipment can use rhythmic rhythmical forms and colors to make people think of the joy of listening to music.
2.5 "Shaped Sound" and Image Unity in Modern Design
The phonogram is a type of combined text. Each of its constituent elements lies in the formation of characters, and on this basis, as much as possible, displays the meaning of words or words, giving people clues to understand the meaning of the pronunciation of words. These constituent elements also have the three elements of shape, meaning, and meaning. Using these elements to create characters can focus on sounds as well as focus on righteousness. Therefore, the same element can be transformed to create many word groups that have universal connections in terms of structural components. It can be seen that the strokes of Chinese characters are not assembled without any rules. They are composed of systems in accordance with the interrelation of sounds or meanings of constituent elements. The ideographic function of Chinese characters has been fully utilized in such a system. Coincidentally, in modern design, in order to create a unified corporate image and culture, it is easy for consumers to identify and establish good emotional communication. They often use specific design language symbols to make organic links between different brands of different brands of the same nature. For example, many products of the same company have a consistent thing, or a certain partial shape, or a recurring color, so that these products have family characteristics.
The group of phonetic characters can be linked by “formâ€, “sound†or “righteousnessâ€. If you see the word group of “water†as a character, it is easy for people to have a consistent association. The sound symbol as a group of common elements will produce another effect. This can give rise to this revelation: in the design of a unified image, it must be clear what the elements of the effect of the formation of the family, what the nature of this element, it will bring about what kind of impact, and different elements of these different images of different elements What is the effect they have on people? In real life series, we can often see examples like "characters" as common elements, but if we use "notes" or "characters" as common elements, there is still a certain potential.
3 Conclusion
In short, the transfer of information from a picture to the production of picture text, and then from the picture text into a convention symbol and character of the word, this long process is the origin of the text. When the Chinese characters are accumulated by discrete and individual characters and reach a certain number, they will become a kind of writing system through artificial norms. Therefore, the production of text is essentially a process of modeling. From the process of figuration to abstraction, this process is the epitome of ancient people's wisdom. It is helpful for modern modeling and design to carry out certain explorations and lessons for them.
Lu Taifeng, School of Design, Jiangnan University Source: Art and Design