The rapid growth of e-commerce has not only transformed the clothing and electronics industries but has also significantly impacted the eyewear market. In recent years, online glasses retail has gained momentum, becoming increasingly competitive. For instance, companies like Yichao have expanded rapidly, offering contact lenses and even opening physical experience stores across the country. Meanwhile, available glasses brands are now entering the pharmacy sector, further expanding their reach. Alongside these developments, countless e-commerce platforms continue to grow endlessly, putting immense pressure on traditional optical shops—especially in the sales of contact lenses and sunglasses, which have heavily affected local suppliers.
But is it true that traditional offline optical stores are losing all business? Not entirely. There are still successful offline players in the market. Brands like Yoshio and JINS have carved out unique positions by focusing on customer experience and modern design. For example, Izitan, a store under Meilong Town in Shanghai, opened its first location in 2013 and quickly expanded to Nanjing. Over four years, they opened 24 new stores in China's first-tier cities. Similarly, Zov, a Japanese brand, challenged the perception that glasses are expensive by offering affordable, high-quality options. They created an integrated system for design, production, and sales, ensuring that their products meet current trends and provide clear, functional lenses. This approach removed the anxiety of price concerns, making them popular among consumers. As a result, traditional optical retailers have seen their market share shrink.
In China, brands like JINS and Mujiu have also found success in the offline space, proving that there is still room for innovation and customer-centric strategies in the physical retail world. The eyewear industry is evolving, and both online and offline channels are adapting to stay relevant.
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