In the service of Fu Sheng & Ke Si Bao Ma: enjoy high quality kitchen life

[Reporter]: Hello, Mr. Zhang, I am a reporter at Sina Home, and I am honored to interview you today. First of all, I would like to ask Mr. Frank, who just saw a word at the booth of Keith Baoma, clever storage, translated into Chinese is smart storage, is this a new brand of our Kesba, or something else?

[Frank]: Clever-Storage has a lot of meaning. It means brand, but also means our product concept. It is also the website we are going to launch in the near future, so I hope to talk about "Clever-Storage" in two parts.

The first is the concept it carries. It represents a high-quality life, especially in high-quality kitchen life. Clever-Storage sets the standard for 10 good kitchens. For example, this kitchen is simple. Access, easy to manage, reasonable use of space, comfortable and healthy and ergonomic, high quality design, durable, and so on. (1. Easy to start, easy to find; 2. Ultra high efficiency, make full use of space; 3. Best space layout and design, easy to work; 4. Ergonomic, safe and comfortable; 5. Absolutely comfortable and simple Operation, easy opening and closing; 6. High quality design; timeless design, random shape, accessories design can enhance the concept of the whole kitchen; 7. Easy care, the material is easier to clean, and not easy to corrode; 8. Sturdy Durable, high-quality products and materials, countless tests, easy maintenance; 9. Easy configuration, easy adjustment, simple cleaning instructions, easy and quick installation; 10. High-tech quality, making the kitchen more comfortable and more user-friendly.)

中服富胜&凯斯宝玛张轶哲 FRANCK SCHRODT

It's like a five-star hotel. When people hear a five-star hotel, there will be a clean and comfortable image of the hotel. Our Clever-Storage is the same, it will make consumers see it. At the time of it, I immediately knew that this is a beautiful kitchen with the same star rating, which can be used more comfortably. Of course, our products will follow these 10 principles. Currently in Germany, this has become an industry standard, and you can see the kitchens that meet the standards online. The second is our website, which is very popular in Europe, where people get the latest authoritative and useful information. In China's Clever-Storage, too, we want to bring Chinese users the latest information about life, health, diet, and especially the kitchen in China. You can see the latest and most dazzling kitchen technology. Kitchen finishing tips, healthier eating styles, recipes, cooking videos from foreign culinary masters, housekeeping methods that save time, money and fatigue, and even shopping tips, and more. People can see lifestyles from Europe, as well as life-related and health-related scientific reports. In short, we will incorporate all the information that makes life better.

[Reporter]: I would like to ask our manager Zhang, what kind of kitchen design trend is brought back from the Milan Home Show?

[Zhang Yuzhe]: At the end of April and early May of this year, we just came back from Milan. The Milan Home Show is a biennial exhibition that represents the latest and most avant-garde trends in the home and kitchen industry. We organized domestic exhibitions during this exhibition. Many cabinet manufacturers visited this exhibition and were fortunate to visit Kasboma and other top foreign famous hardware brand factories during this period. After returning from this exhibition, we generally believe that at this exhibition, it should be said that the cabinet trend has also given us a Chinese windmill in the cabinet industry, bringing the world cabinet trend to China. We have summed up, basically there are some points: First, we will find that in the latest Milan exhibition, solid wood cabinets are pure natural wood cabinets should be said to be a big trend, very popular. As can be seen from the statistics, there are 162 cabinets participating in the Milan exhibition, and more than 100 cabinets showcase the solid wood cabinets, which is the first trend we think.

The second trend is the wide application of many natural materials. For example, the solid wood I mentioned just now, for example, natural stone, because everyone knows that the cabinets used in the past are mostly talented stones, but now more and more high-end The cabinets are made of natural stone, and even the natural stone is used as the decorative surface of the door to decorate the whole cabinet. It gives people a feeling of returning to nature, including some natural rough iron cabinets, similar to domestic ones. Cast iron, including the original solid wood with a very rough surface, is widely used as a material in cabinets.

The third point is that there is a mix and match. The so-called mix and match is a mix and match of materials. For example, in the traditional sense, this high-brightness paint or high-brightness material may not be a very matching element with stone or steel. However, in this exhibition, many cabinets used these materials together. For example, we mixed stones and wood and stainless steel, which may have been irrelevant, to design and match, and design a set of cabinets. This is also our Think of a fashion trend.

Another point is the so-called cross-border mashup. I just said that the material mix and match, for example, there is an Italian cabinet Eric at this exhibition, they cooperate with Ducari, one of the world's most famous motorcycle manufacturers, to produce A set of cabinets designed with one of its new styles, the cabinet can be combined with the motorcycle, its color, its curve design. There is also a luxury brand Fendy, which is also known in China. It also cooperates with a cabinet in Italy to introduce the Fendy brand cabinet, which incorporates many fashion elements in the fashion. This is the basic Some of the information we brought back from this Milan exhibition will also be shared with you.

[Reporter]: How is the performance of our Case BMW at the Milan Home Show?

[Zhang Yuzhe]: It should be said that I think the most convincing, you can look at the pictures on the surrounding walls, these are some pictures we took at the exhibition during this Milan exhibition, some of which are the whole kitchen Some of the pictures are the products of Kasboma. A lot of Kasperma's products have been photographed in detail after we opened them. This also tells you that Kasboma's products have a very wide application in Milan. Almost all of the well-known cabinets that have been exhibited have a very deep cooperation with Kasperma, and they showcase the products of Kasboma on its exhibition floor. At the same time, several of the latest products from Case Blanca, for example, the products that I will explain to you in a while, are also very good at the Milan exhibition. According to our statistics, more than 20 cabinet manufacturers have demonstrated the Case Ma's latest products.

[Reporter]: I would like to ask Mr. Frank, what new products this exhibition company will bring, please introduce.

[FRANCK]: UFO II, upgraded UFO, Centro and Lavido of the CONVOY family. Regarding the second generation of UFO, as everyone knows, the design of UFO is based on the Le Mans track. The second generation of UFO inherits all the advantages of UFO, and can easily organize the use of narrow corners. On the basis of the UFO generation, UFO The second generation adds 5KG load-bearing capacity, each pallet can bear 25KG; more flexible installation method, ClickFixx installation system, fewer screws, making installation easier, time-saving, simple and intelligent adjustment method, you can adjust the tray at will. The height of the other is to make the use of more convenient detail changes, the angle of opening the door, from 90 ° to 85 °. There is also the CONVOY family, which is 30*90cm size entro is a very suitable basket for the refrigerator, close to the refrigerator basket, put the food and dry goods that are not suitable for the refrigerator. Lavido's design features are completely open. The fence of the tray is available in glass and glass. It gives the most direct and clear view, so that the stored items can be seen at the same time. Similarly, the height of the space can be adjusted freely without tools. Damping system, no noise.

[Reporter]: In your opinion, what are the differences between Chinese and Western kitchens, cooking and lifestyle? Is Kesbaoma willing to do more products to integrate into the Chinese way of life?

There is a big difference between Chinese and Western cooking, food and kitchen. First of all, the kitchen, the role of the kitchen in Europe, like the living room in China, is a place for friends to meet and communicate. When friends come, everyone likes to be in the kitchen. Doing some food sharing together, they feel that the kitchen is a very warm and active atmosphere, so in Europe, the kitchen is not just a place to cook but also a place to communicate. Regarding cooking and eating, in Europe, cheese and cheese are almost our necessities, but it is rare in Chinese recipes. Cooking methods and cooking tools are different. For example, Chinese kitchen knives are not available in Europe. There are a lot of differences in cooking habits. In fact, this has prompted us to design two new products for China: cookingAGENT “Bai Na Bao” and cleaning AGT “Jane Shi Gong”.

cookingAGENT "Bai Na Bao" is designed to fully meet the Chinese kitchen's generally small size, but also has a lot of cooking spices, cooking tools and tableware, it can accommodate almost all the cooking seasoning, kitchen utensils, knives, Even the cutlery, all the food-related items in the kitchen are arranged in a basket, and since the material is rigorously tested and verified, all non-metallic parts can be washed in the dishwasher, so it is a very thoughtful Save the storage basket.

cleaningAGENT "Janely Work", like its English name, is a basket for storing all cleaning products. In the past, cleaning products did not have a dedicated space for finishing storage. At the same time, during the cleaning process, various cleaning products or cleaning tools were often taken back and forth. After cleaning, all cleaning products and tools were cleaned up. cleaningAGENT The design of “simple time work” saves these cumbersome tasks. You can carry cleaningAGENT “simply work” to any place that needs cleaning. Just take and put it, you don’t need to re-organize it, save more cleaning time. It is also more labor-saving. The most important thing is to get all the cleaning items together, and keep the storage clean and healthy.

[Reporter]: The company brings a lot of new products, what strategies are there in promoting new products?

[Zhang Yuzhe]: Because we are the agent of Case Baume in China, its product promotion is also our unshirkable responsibility. For these new products, we should say that we have now with almost all the well-known cabinet manufacturers in China, because of themselves. We have done this for so many years and have had a very good cooperation with them. We have already had sufficient early communication with them for the new products coming over this year. Many kitchen manufacturers will also be in their latest samples. These products are widely used in new products launched in the next season. At the same time, we also use a lot of channels and means that should be said to be multimedia to promote such products. Let's say we have the concept of clever storage you just mentioned in China. We have my clever storage website and clever Storage this website, all of these things through this channel we will promote our new products.

[Reporter]: What about the media?

[Zhang Yuzhe]: Before we had a lot of cooperation and good relations with many media, we also notified the media of the release of the latest products in the first time. After the show, we may still be in some areas, of course, this is a regional promotion meeting for some new products on the dealer side. Shanghai Exhibition is the largest and most important exhibition in our industry. Next, we will bring more new products to different places. For example, in Guangzhou, there is also an exhibition in Guangzhou, and will also go to Wuhan and Qingdao. These places in Beijing and Beijing will showcase these new products. Of course, every city publicity will also invite the media to report on the promotion and the promotion.

[Reporter]: Because the situation of the home furnishing industry in the past two years is not very good, what is the performance of our company's overall performance in the first half of this year?

[Zhang Yuzhe]: It should be said that the home building materials industry, of course, we belong to the material supplier for the cabinet, but also belong to the building materials industry. The whole industry is still affected by the weakness and decline of the macro economy. However, this effect has a certain lag. For example, under normal circumstances, after the state has new policies, or the entire economy has a relatively large impact on real estate, it will probably affect our industry after half a year. Because everyone knows that our industry is subordinate to the whole kitchen, the whole kitchen is part of the home decoration, and home decoration is a follow-up extension of real estate, generally after a certain period of time after the owner bought the house. He will probably go to the decoration room, so there will be some lag in the impact on our industry, but it will definitely have an impact. You also have a lot of kitchen cabinets in the kitchen. I think they can all feel that 2012 may be the winter of the whole industry or a difficult period, but you also saw many cabinet makers in this period. Including our partners and suppliers as ours, we will do our utmost to promote our new products, promote our new ideas, strive for more market share, and be able to achieve better results than ever before. some.

[Reporter]: Has our performance in the first half of the year been affected compared with previous years?

[Zhang Yuzhe]: In the first half of this year, it was affected compared with previous years. For example, from the perspective of kitchen customers, our kitchen customers may have a relatively large impact in the first half of the year, which can reach 30% or more, and 30% to 40% decline, but fortunately we are doing some very high-end products, the first market share in the very high-end is relatively small, and the second is not so big, because after all, its audience is so small.
[Reporter]: What is your opinion on the overall situation of the industry this year?

[Zhang Yuzhe]: If the sentence is not optimistic, the entire cabinet industry includes home building materials, because we have more cooperation with the cabinet industry, and less cooperation with other industries in the home industry. We can only say that in the cabinet industry, we think that the second half of this year is definitely not A situation of rapid recovery and rapid recovery. However, we also expect that some companies are very well-managed, and their early-stage accumulations are sufficiently deep, they will use the second half of the curve period or the transition period to achieve beyond, their performance may improve, will More than peers, and some companies in the industry that do not do well, I think it will even close, or the performance has dropped significantly.

[Reporter]: Is this part of our company tooling involved?

[Zhang Yuzhe]: In fact, we have been seeking some cooperation with real estate developers in this aspect since we entered the Chinese market. At the same time, it should be said that in the past three years, our cooperation in this area has become more and more The trend of rapid rise, we and domestic well-known real estate agents, such as Vanke, Greentown, such as Beijing's R & F City, there are some high-end villas, such as Longhu, including COSCO Real Estate, have had cooperation with them.

[Reporter]: This is a piece of affordable housing. Since the first half of this year, there have been a number of affordable housing units. Do we have some cooperation in the housing?

[Zhang Yuzhe]: In the past, we have not cooperated with the security room. Why do you say this? Because we are doing the pyramid tip, it is the high-end market, and the security room is definitely the top and cheapest in the entire real estate industry. Moreover, even if the security room is fully renovated, it must be matched with some relatively low-end materials. However, I believe that as we attach importance to the Chinese market or increase the investment of foreign investors in the Chinese market, for example, we have just talked about it, we have developed such a product as a standard product of the Chinese kitchen, from its price and The target audience is more extensive, and I believe that there will be opportunities to cooperate with affordable housing in the future.

[Reporter]: In the future, you may also be involved in some low-end demand products?

[Zhang Yuzhe]: This is the case. The two families that have just been introduced have certain characteristics. They will definitely enter the homes of ordinary people in the future. I believe this is the case.

[Reporter]: Thank you Mr. Zhang and Mr. Frank for their interviews. Thank you!

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