Analysis of the trend of home improvement industry in 2012

With the accelerated pace of life of urban residents and the improvement of the quality of life, people pay more and more attention to the home environment . From the past focus on price and practicality to the pursuit of individuality, comfort, health and environmental protection, the public's consumption behavior is more rational. Nowadays, the longing for a good home life and the unremitting pursuit of high-quality home taste have become the consensus of people. What are the trends in home improvement in 2012?

Trend 1: Simple style becomes mainstream

Due to the accelerated pace of life in modern society and increased pressure on life, simple and comfortable homes are sought after by more and more consumers. Industry experts predict that the simple style in 2012 will become the mainstream of home improvement design. The minimalist style can reduce the use of materials, achieve environmentally friendly home improvement, can effectively control the cost of decoration, and make home life easier and brighter.

However, will the overly simple home be monotonous? How can simple homes achieve different styles? This will surely become a problem that home improvement designers need to solve in 2012. In fact, simplicity is not simple, in order to reflect the designer's whimsy. For example, the oil-paper umbrella is transformed into a lamp, which can achieve warm lighting and no need for luxurious crystal lamp decoration; the open kitchen removes the cabinet partition, which means that the space is enlarged and the communication is better.

Trend 2: Heavy decoration light decoration

Today's consumers are different from the previous two years of home decoration mentality, no longer like the curing style of decoration, prefer to show something with personality, therefore, more consumers think that decorations are more important than decoration, it can make the atmosphere of the room Become natural and harmonious. With the rise of light decoration and heavy decoration trend, in 2012, soft assembly decoration will become the hottest keyword in the home decoration industry, and it is the new direction for the future development of home improvement industry.

According to the size and shape of the living space, the consumer's living habits, hobbies and hobbies, and the economic situation, the soft assembly can comprehensively plan the decorative design plan to reflect the consumer's personality and avoid the “one thousand side”. If consumers feel that the current home decoration style is too old or outdated, they don’t have to spend a lot of money to renovate them. Just change the furniture, curtains, decorations, daily necessities, etc., and they will be able to add a finishing touch to the home. Avoiding big moves, it is actually an environmentally friendly behavior.

Trend 3: Focus on natural materials

Environmental protection is a traditional concept of home improvement, but the content is all-encompassing. In 2012, there are new trends in home decoration concepts, models and styles, which have put new labels on the traditional environmental protection trend.

According to a survey report on home improvement consumption, the main population of home improvement is 21 to 40 years old. These young consumers have strong ability to accept new things and are more rational in concept than the previous generation. Therefore, they attach more importance to environmental protection. . It can be said that green life has become a fashion darling. In 2012, these home improvement consumer groups will be more inclined to buy solid wood flooring, cheap iron beds, steel wood fabric sofas, glass plastic tables and chairs, etc., and will require manufacturers or decoration companies to produce environmentally friendly products before purchase. prove. Not only that, but 40% of young people will check the indoor environment to meet the standard after the renovation.